The $14,000 being raised through this campaign will be used to pay off a large portion of the debt incurred to create Pet-Tich-Eye. Costs include studio, engineering, payment to the musicians (which several donated back), mastering, vinyl pressing, cd printing, 24-page booklet printing, packaging, shipping and accountant fees.
The community organizations were chosen by the musicians as beneficiaries of the record sales. This is a benevolent business model being applied to an art project. Pledges made on this Kickstarter are used to pay for the creation of the record and do not directly benefit the community organizations.
It was not an easy decision to use a crowd funding campaign for this project. As the curator, and the person financially responsible for this project, I believed in the project enough to invest my entire savings and go into debt to create the record. That being said, I cannot tour in support of this project, I am just the curator; however, I can communicate the concept to people who may not know all that much about the Triangle music scene. Kickstarter has proven to be a great conduit for that type of communication. After several incredibly generous people came to me with offers for Kickstarter incentives I felt more confident that this could be a special campaign. I believe there is support for this project beyond the capacity of a local release show and Record Store day release.
I asked 10 musicians who I knew personally and felt would be interested in working on a collaborative project to choose two musicians who were not in their bands or bands together to work with them to create the 10 original songs. I wanted the groups to form organically. I also wanted the dynamic to encourage collaborations that may have not happened otherwise. The four guest musicians featured on "Hold On" were happy surprises.
Pet-Tich-Eye is the nickname of a historical character from the Triangle area. I liked his name and thought it would be cool to name the project something that, when searched for on the internet, would only populate results related to our project and results about the history of our area. You can read about Pet-Tich-Eye in Durham: A Bull City Story by Jim Wise and Durham County: A History of Durham County, North Carolina by Jean Bradley Anderson.
Pet-Tich-Eye vinyl will be available for purchase at Bull City Records, Schoolkids Records, CD Alley, All Day Records and Gravity Records. Other stores will be listed as they are confirmed. The vinyl will not be available for order online; only the digital version of the record can be purchased at PetTichEye.com.
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