Pet-Tich-Eye is the collaborative effort of 30+ musicians, 10 photographers & 10 artists to create a 10-song record & 24-page art book.
10 groups of 3 musicians collaborated to create 10 original songs. (4 guest musicians are also featured on the record)
10 photographers documented the recording process.
10 visual artists created one work to serve as the album art for each song.
10 community organizations partnered with the groups.
10-song album featuring members of Bon Iver, The Rosebuds, The Love Language, Bowerbirds, Mount Moriah, Megafaun, Lost in the Trees, Hammer No More the Fingers, Horseback, Birds of Avalon, Gross Ghost, Bombadil, Toddlers, Hiss Golden Messenger, The Shouting Matches, The Old Ceremony, Airstrip, Organos, The Tender Fruit, Cassis Orange, Prypyat, DJ JYU, Blanko Basnet, Le Weekend, and Sacrificial Poets.
The purpose of Pet-Tich-Eye is to shine a light on the abundance of creative talent in our community. We wanted to create something unlike any record previously released in the Triangle by introducing a creative dynamic in which the musicians had never worked together or, at least, never written music together. The musicians were given several months to work on and demo a song. The groups were given one day in the studio to record the final versions of their Pet-Tich-Eye songs. Each group chose their own photographer, visual artist and a community beneficiary. The final product is the collaborative effort of over 50 artists.
Sustainable design: It is our goal that PetTichEye.com will function as a destination for musicians to partner with community organizations to create and release original music in a way that benefits both the artists as well as the organizations.
We believe that this can be a constant, creative collaboration in our community.
"Don't Start Believing"
Mike Dillon, Matthew Park, Autumn Ehinger
Photographer: Soleil Konkel
Album Art: Kelsey Melville
Community Organization: Trosa
"East Coast/West Coast Time"
Ivan Howard, JYU, Heather McEntire
Photographer: Ashlie White
Album Art by: Nicole Welch
Community Organization: Girls Rock NC
Joe Hall, Matt McCaughan, Phil Moore
Photographer: Ned Phillips
Album Art by: Steve Oliva
Community Organization: Sarcoma Research Fund (Team Ostiguy)
Django Haskins, Christy Smith, James Phillips
Photographer: Tim Lytvinenko
Album Art: Will Goodyear
Community Organization: KidZNotes
"Somewhere in Between (Breathe)"
Phil Cook, Kane Smego, Jenks Miller
Photographer: Tim Kiernan
Album Art: Nick Sanborn
Community Organization: Sacrificial Poets
Stuart McLamb, Ari Picker, Nathan Toben
Photographer: Jason Arthurs
Album Art: Annalee Harkin
Community Organization: Farmer Foodshare
Maria Albani, Robert Biggers, Duncan Webster
Photographer: Ben Spiker
Album Art: Lincoln Hancock
Community Organization: Goathouse Refuge
Cheetie Kumar, Missy Thangs, Leah Gibson
Photographer: Jacki Huntington
Album Art: Beth Tacular
Community Organization: InterAct of Wake County
Christopher Hutcherson-Riddle, Nikhil Shah, Ginger Wagg
Photographer: Ashley Melzer
Album Art: David Eichenberger
Community Organization: Planned Parenthood Action Fund
Brad Cook, M.C. Taylor, Jeff Stickley (Featuring Chris Boerner, Matt Douglas, Nathan Golub and James Wallace)
Photographer: Eric Waters
Album Art: Shaun Sundholm
Community Organization: Frankie Lemmon School
Several of the artists and photographers have offered their original pieces as rewards on this Kickstarter. The money from these levels will be split 80(artist)/20(project) in order to compensate the artists and photographers for their incredible work on this project.
A small print of Ashley Melzer's photo layout with the digital download of the Pet-Tich-Eye single "No Hesitate." Reward for $15 pledge. One 20x20 high quality print of this photo is also available as a reward for $125 pledge. (80artist/20project split)
Eric Waters' documentary photographs were featured in his layout for the album booklet. This 12x12 high quality print has four photos that document this very special collaboration. Reward for $140 pledge. (80artist/20project split)
Ashlie White's documentary photographs of Ivan Howard (The Rosebuds) Heather McEntire (Mount Moriah) and JYU in the studio during the recording of their Pet-Tich-Eye collaboration "East Coast/West Coast Time." This is a 20x20 matte print. Reward for $200 pledge.
Steve Oliva created an original piece for "Holland" the collaborative effort of Joe Hall (Blanko Basnet, Hammer No More the Fingers) Matt McCaughan (Bon Iver) and Phil Moore (Bowerbirds). The piece is a 20"x30," mixed media on board. Photoshop photo collage, large format black & white laser print, with craft glue, acrylic inks, acrylic wash & blot, and watercolor. Reward for $250 pledge (80artist/20project split.)
David Eichenberger's original Pet-Tich-Eye album art for "No Hesitate" the collaboration between Christopher Hutcherson-Riddle, Nikhil Shah and Ginger Wagg. This is a 12x12 sketch on paper. Reward for $325 pledge. (80artist/20project split)
Annalee Harkins' piece used as the album art for "White Sunrise" the collaboration between Stuart McLamb (The Love Language), Ari Picker (Lost in the Trees) and Nathan Toben (Toddlers) is a 20X20 photograph mounted on archival foam board with sealed edges. Reward for $350 pledge (80artist/20project split)
Beth Tacular's original piece used as the album art for "MeMori," the collaboration between Cheetie Kumar, Missy Thangs and Leah Gibson. The piece is a 25x19 watercolor on matte. Reward for $350 pledge (80artist/20project split)
Kelsey Melville's original piece used as the album art for "Don't Start Believing," the collaboration between Mike Dillon (Gross Ghost), Autumn Ehinger (Cassis Orange) and Matthew Park (Airstrip). This 24x24 piece is mixed media on canvas. Reward for $400 pledge (80artist/20project split)
The amazing D.L. Anderson is offering a limited edition of three gallery prints. Each print comes with a certificate of authenticity. These are the final prints of this edition and are only available through this project's Kickstarter or at the gallery show the night of April 20, 2013. Each piece is a 24x30" Archival Kodak Metallic C-Print mounted on 1/8" thick ultra non-glare gallery plexi courtesy of Baboo Imaging in NYC. More information on their printing process can be found at http://www.baboodigital.com/gallery-plexi.html Prices are tiered as follows, first edition 1/3 = $1400, second edition 2/3 = $2000 and third (final) edition 3/3 = $2500. (80artist/20project split)
Risks and challenges Learn about accountability on Kickstarter
We've already faced most of the challenges of the project during the creative process. Imagine trying to get 30 musicians' schedules organized with the studio schedule and the photographers schedules, and trying to gather content from 50 plus people while simultaneously being reminded that we were on deadline from the manufacturer. We've done the hard part and the record and book have already been sent off to Furnace MFG.
We'll keep everyone informed and post photos of the final product when it arrives!
The $14,000 being raised through this campaign will be used to pay off a large portion of the debt incurred to create Pet-Tich-Eye. Costs include studio, engineering, payment to the musicians (which several donated back), mastering, vinyl pressing, cd printing, 24-page booklet printing, packaging, shipping and accountant fees.
The musicians own the rights to the songs on this record and any future release on the Pet-Tich-Eye.com website, which is still under construction.
The community organizations were chosen by the musicians as beneficiaries of the record sales. This is a benevolent business model being applied to an art project. Pledges made on this Kickstarter are used to pay for the creation of the record and do not directly benefit the community organizations.
It was not an easy decision to use a crowd funding campaign for this project. As the curator, and the person financially responsible for this project, I believed in the project enough to invest my entire savings and go into debt to create the record. That being said, I cannot tour in support of this project, I am just the curator; however, I can communicate the concept to people who may not know all that much about the Triangle music scene. Kickstarter has proven to be a great conduit for that type of communication. After several incredibly generous people came to me with offers for Kickstarter incentives I felt more confident that this could be a special campaign. I believe there is support for this project beyond the capacity of a local release show and Record Store day release.
I asked 10 musicians who I knew personally and felt would be interested in working on a collaborative project to choose two musicians who were not in their bands or bands together to work with them to create the 10 original songs. I wanted the groups to form organically. I also wanted the dynamic to encourage collaborations that may have not happened otherwise. The four guest musicians featured on "Hold On" were happy surprises.
Pet-Tich-Eye is the nickname of a historical character from the Triangle area. I liked his name and thought it would be cool to name the project something that, when searched for on the internet, would only populate results related to our project and results about the history of our area. You can read about Pet-Tich-Eye in Durham: A Bull City Story by Jim Wise and Durham County: A History of Durham County, North Carolina by Jean Bradley Anderson.
Pet-Tich-Eye vinyl will be available for purchase at Bull City Records, Schoolkids Records, CD Alley, All Day Records and Gravity Records. Other stores will be listed as they are confirmed. The vinyl will not be available for order online; only the digital version of the record can be purchased at PetTichEye.com.