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$31.00 pledged of $15,000 goal
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By Russ Shulman
$31.00 pledged of $15,000 goal
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About this project

I started this project several years ago when I owned a mortgage company. It has gone through several revisions since then. It was first intended just to help mortgage loan officers to process mortgage files, then it became the tool we ran our entire company with.  Next, it went through two years of development in the legal field, assisting law offices to run their practice.  That version of Catalyst is currently in use with two different attorneys here in Washington and is listed on the Washington State Bar's website as a recommended software.

http://www.wsba.org/Resources-and-Services/LOMAP/Technology

I have owned several companies in Washington, one of which was doing over $3 Million annually (my mortgage company) before the industry collapsed.  For the past several years, I've been working days, nights, and weekends on this project because I agonized for decades trying to learn how to make it in self employment.  I wanted to make a way for other struggling entrepreneurs to have some relief from the pain.  

After several years of improvements on what I had already built with Catalyst Legal, I realized that the biggest struggle in business is keeping yourself focused on the most important task at hand.  That's why I built Catalyst to be the solution to all business owners regardless of budget.  

The software, Catalyst, is extremely robust and feature rich, but at it's heart is something very simple.  Who am I talking to about my business, what did we discuss, what am I supposed to be doing, and then it automates communication.  It's essentially a competitor to salesforce, zoho, or infusionsoft, but geared specifically towards small business owners, and sole proprietors.

It does contact management, document management, and drip automated marketing with email tracking so you can see who opened your emails.  You can store email templates, set tasks with email and sms reminders, and manage projects. The top tier subscription allows you to have multiple ventures, for those people like me who have multiple revenue streams, and you can keep all your contacts separate without needing multiple logins. You can keep track of questions you need to ask people, or that you just need to get the answers to, and you can also manage your personal financial statement and your personal goals all in this one tool.  

Whether you are a guitar teacher, artist, carpenter, or bookkeeper, you will find the tools in Catalyst essential for the success and prosperity of your business.  But that's not the exciting part.  What's exciting is that Catalyst comes with a personal assisting service that everyone can afford.  Not only do we actually monitor and help you to get the most value out of the software, because we already know most people will not take the time to learn how to use it properly, but we've created a way for users to have personal assisting available in small increments, to make it accessible to everyone, creating a truly remarkable product and service offering.  

I am already talking to VCs and have a wildly successful marketeer as my partner who is ready to start promoting Catalyst on a national basis as soon as we are out of Beta, but right now, I need funds right now to get my programmers working full time so we can get proof of concept, and then I will be able to raise my first round of VC funding, hopefully by summer 2015. 

Risks and challenges

I've been using Catalyst for years, and have several friends/family who have used it as well, but this will be the first time it's been released to the general public, so that's the unpredictable part. But, I have strong backing from mentors with experience, so I'm confident we will overcome any challenges and make Catalyst into a super hit. I've invested several years over $30,000 and thousands of hours into this project. It will not fail.

I also have business mentors in several different sectors of business, all of whom are successful. One of them successfully launched and subsequently sold a web based tool similar to mine. Two of my mentors have been recognized by Inc magazine on numerous occasions.

I know there will be challenges, but I built my mortgage company from me working in my basement to over 130 loan officers and $3 Million in gross revenue in less than 3 years. I'm up for this challenge and intend to see it through. I've been a contributor on Scott Fox's website "Click Millionaires" and was recognized as a star contributor earlier this year.
"Hello Russ,

Congratulations!

Thanks to your friendly and generous participation in the Forum this past month, I'm pleased to tell you that the members of Click Millionaires have voted you to receive a Community Star Award for January."

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    My eternal gratitude and your name posted on our thank you page. Catalyst is a multi year project currently in Beta. Our time-tested web based service helps self employed people to cross the 2nd hurdle in business, which we say is earning enough money to pay their personal bills.

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    Pledge $10 or more About $10

    My eternal gratitude and your name posted on our thank you page. Catalyst is a multi year project currently in Beta. Our time-tested web based service helps self employed people to cross the 2nd hurdle in business, which we say is earning enough money to pay their personal bills.

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  3. Select this reward

    Pledge $20 or more About $20

    My eternal gratitude and your name posted on our thank you page. Catalyst is a multi year project currently in Beta. Our time-tested web based service helps self employed people to cross the 2nd hurdle in business, which we say is earning enough money to pay their personal bills.

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  4. Select this reward

    Pledge $50 or more About $50

    2 month all access license to Catalyst ($100 value), 4 credits towards our personal assisting add-on service, my eternal gratitude, and your name posted on our thank you page. Catalyst is a multi year project currently in Beta. Our time-tested web based service helps self employed people to cross the 2nd hurdle in business, which we say is earning enough money to pay their personal bills.

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  5. Select this reward

    Pledge $100 or more About $100

    3 month all access license to Catalyst ($150 value), 8 credits towards our personal assisting add-on service, my eternal gratitude, and your name and picture posted on our thank you page. Catalyst is a multi year project currently in Beta. Our time-tested web based service helps self employed people to cross the 2nd hurdle in business, which we say is earning enough money to pay their personal bills.

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  6. Select this reward

    Pledge $200 or more About $200

    6 month all access license to Catalyst ($300 value), 20 credits towards our personal assisting add-on service, my eternal gratitude, and your name, business name, and picture or logo posted on our thank you page. Catalyst is a multi year project currently in Beta. Our time-tested web based service helps self employed people to cross the 2nd hurdle in business, which we say is earning enough money to pay their personal bills.

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  7. Select this reward

    Pledge $500 or more About $500

    One year all access license to Catalyst ($600 value), 30 credits towards our personal assisting add-on service, my eternal gratitude, and your name, business name, and picture or logo posted on our thank you page, and links to your company website. Catalyst is a multi year project currently in Beta. Our time-tested web based service helps self employed people to cross the 2nd hurdle in business, which we say is earning enough money to pay their personal bills. This reward comes with 40 credits towards our personal assisting add-on service.

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  8. Select this reward

    Pledge $1,000 or more About $1,000

    Two year all access license to Catalyst ($1,200 value), 60 credits towards our personal assisting add-on service, my eternal gratitude, and your name, business name, and picture or logo posted on our thank you page, and links to your company website. Catalyst is a multi year project currently in Beta. Our time-tested web based service helps self employed people to cross the 2nd hurdle in business, which we say is earning enough money to pay their personal bills.

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Funding period

- (30 days)