About this project
The CinemaSalem Miracle You did it -- you helped us reached our goal in only 12 days!
If you've come here to make a pledge, you can still do it, up until January 14! With a 30-year-old facility, additional pledges can underwrite significant improvement in your filmgoing experience. For example, for an additional $8,000, we can dramatically upgrade our audio system (from analog to digital) and integrate powerful subwoofers into all three auditoriums' surround sound systems. You will notice a difference! (Target total of $68,000)
With another $10,000, we can also upgrade two of our screens to make them 24% brighter (we’ve already upgraded one screen). (Target total of $78,000)
And if we really hit the ball out of the ballpark, with another $6,000, we can repair and update our marquee sign on Church Street. (Full disclosure: the picture above was Photoshopped.) The current sign was installed in 1982, and the translucent materials are faded and brittle. (Target total of $84,000).
With about a month left on our Kickstarter campaign, be assured that any additional money will be applied to making CinemaSalem a more beautiful, comfy, and technologically-advanced downtown movie theater.
Now and in the future, we're going to offer "backer-only" specials to honor your investment in CinemaSalem. The first special "backer-only" freebie will be an awesome free screening early next year. The movie admission plus all the popcorn and fountain beverages will be totally free for Kickstarter backers. We'll also be including a "We Helped Save CinemaSalem" bumpersticker with every prize we send out, so you can proudly tout your accomplishment.
The CinemaSalem Story Since we opened in 2006, we’ve become the North Shore’s community movie theater, winning Best of the North Shore Readers’ Choice awards for four straight years, awarding more than $40,000 in CinemaSalem Grants to innovative non-profit organizations, and regularly hosting film screenings for local filmmakers, arts organizations, and community groups. We’ve built a loyal audience for our mainstream films, provided a venue for art house, indies, and fringe fare in our Screening Room, and helped create one of America’s leading all-documentary film festivals, the Salem Film Fest.
CinemaSalem is a safe place for people of all ages to come and watch a movie. Hundreds of North Shore kids have celebrated their birthdays with a party at CinemaSalem. At least two couples who met at our theater are now married. We encourage school groups to come for field trips, and we offer Baby and Me shows every Monday morning.
We’ve pioneered free screenings of important pop culture events, like the final season of Lost, and have hosted musical concerts and the emerging cult classic, Scary Mary and the Audio Corsette. Four years ago, prompted by a customer suggestion, we were the only movie theater in the country to invite the community for a free screening of the Obama Inauguration.
The Big Plot Twist The movie industry is changing, and CinemaSalem is going to change with it. In 2013, the Hollywood movie studios will stop distributing movies on film, replacing that 100-year-old technology with digital projection. Over the next few months, Salem’s downtown community movie theater will to convert to digital projection, thanks to generous and passionate Kickstarter backers. If they hadn't stepped up, we wouldn't be in business a year from now.
The Good News We’ve negotiated with a top equipment provider to install state-of-the-art 4k digital projectors at CinemaSalem. The total cost of this conversion is $210,000, and the studios have agreed to finance $150,000 through Virtual Print Fees, -- payments made to movie theaters each time a film is booked.
The CinemaSalem Campaign started on December 8 and will end on January 14.
In the first 12 days of our campaign, we raised the final $60,000 with our “Save CinemaSalem” fundraising campaign! Though we reached the target, we intend to use the rest of the campaign duration to raise as much fun as funds, and we’re scheduling several special events, free film screenings, and Café specials to make it festive. If you'd like to be part of this tremendous community success story, you can still make a pledge, and we'll include you in our regular "backer-only" special offers.
Worth Saving From the beginning, we’ve been a community-oriented movie theater. We want our patrons to think of this as their own cinema, influenced by their tastes and reflecting their values. With a quietly serene lobby (which doubles as an art gallery) and lots of places to sit and chat, we encourage film lovers to discuss their perspectives on films. Whether those are one-on-one conversations or Q&As with 200 people, we want to our theater to foster connection and community.
CinemaSalem is the only downtown first-run movie theater on the North Shore, presenting the best films on the day they’re released. Every Friday and Saturday (or Thursday night at midnight for huge films), we’re the only place to be to experience the state-of-the-art of American popular culture. CinemaSalem is where costumed Muggles waited in line to see the final five Harry Potter films on the big screen, where kids stream in to see Brave, and a sold-out crowd cheered for the Salem Film Fest masterpiece, Life. Support. Music. And our downtown location allows film lovers to conveniently enjoy Salem’s great restaurants, night life, and the cultural treasures of the PEM.
Add in our home-grown, locally-focused destination films (The True 1692, The Spirit of Salem, This Perfect Place, and the upcoming The History of Halloween), as well as a lobby art gallery, Café, and collaboration with many community groups, CinemaSalem may represent the future of the American movie theater.
Things to Know. If you're from out-of-town or overseas and you'd like to support CinemaSalem even though you won't have the opportunity to utilize the rewards, just let us know and we will donate the reward in your name to a local youth-oriented nonprofit organization, for whom free movie tickets and popcorn will be awesomely exciting.
Will converting to digital mean that CinemaSalem will be around forever? Installing digital cinema will ensure that we can continue to book the great selection of first-run and art house films you expect at our theater. But we will always need audiences to support the theater, purchasing tickets and concessions, to ensure our financial viability.
Digital cinema is different from 3D! We currently show some movies in 3D on film, and we probably will show movies in the future in digital 3D, if this campaign succeeds. But converting to digital does not mean that every film will be in 3D.
CinemaSalem is not a non-profit organization, so contributions to this campaign are not tax-deductible. But they do help ensure that CinemaSalem will remain a thriving part of Salem's downtown.
Risks and challenges
Our equipment supplier assures us that, if we raise the $60,000, they will install new 4k digital projectors at CinemaSalem. If we raise more than our target, we'll use this opportunity to upgrade audio components in the booth, and to generally improve the movie-going experience. Throughout the process of conversion, we will communicate with our backers transparently and regularly.
Over the course of our six-plus years in business, we've developed great relationships with the downtown Salem business community, in the local filmmaking community, with neighboring museums and colleges, and with other movie theaters locally. Here's an example: when our popcorn machine suddenly broke one weekend, Hollywood Hits in Danvers provided us with popcorn for free until it was fixed. We've worked to reciprocate with them and also to interact generously with other organizations who find themselves needing something we can provide.
Does this mean that no obstacle will arise during this digital conversion? No, but it does mean that we're part of a community that will help us work creatively and collaboratively toward a solution.
We'll keep you updated as we work toward the transition to digital. In the meantime, thanks for helping save CinemaSalem!Learn about accountability on Kickstarter
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