Hi. My name is Scott Hoyt. I'm a thermodynamics expert and the founder of Maluna.
Last year, it was clear to me that the available "premium" coolers were just not good enough. So I built a better one. With an innovative, patent-pending "unhinged" design, the Maluna holds ice more than 23% longer than the leading competition.
We launched that campaign here, on Kickstarter, and raised almost 300% of our total funding goal. Weeks later we were sending out our first orders and we shipped out over 2,000 coolers on time, within 4 months of launching our campaign.
Now, one year later, we're back.
Maluna sells coolers from 40 quarts all the way up to the 111. Early this year, I began to apply everything I had learned in developing the Unhinged Cooler to create the best 20-quart cooler available. That's when Abraham Engholm, one of our original Kickstarter backers who is a veteran, said "why not make it a 22 for veterans" and that's when it started. So many of our Maluna supporters are veterans or serve in the military and we offer them a special discount but we wanted to do something more.
Each day, an average of 22 veterans and members of the military takes their own lives. That's one person every 65 minutes. Over the past several years, there's been an increasing effort among groups and organizations all over the country to reach out and help "end the 22 a day."
We've partnered with veterans and our friends at The Fallen Outdoors. They're a 100 percent volunteer organization that coordinates outdoor events for veterans. They have over 40,000 veteran members and organize thousands of events each year. Every Maluna Combat 22 sold will help contribute toward creating more to benefit veterans. Together, we can help veterans connect with the outdoors and each other.
Geoffrey Rhodes is a Veteran, original Maluna Kickstarter backer, and now a friend that helped get this project started.
USE OF FUNDS
The funds raised through this campaign will be used to bring this project to life and make new innovative coolers. 100% of the proceeds from this campaign will be used to ship Combat 22 coolers to you, our backers, and to veteran organizations like The Fallen Outdoors. This is completely a volunteer effort on behalf of the project creator and Maluna.
The Maluna Combat 22 cooler features a patent pending "unhinged" design that allows full perimeter tensioning for the ultimate performance. Thermal chamber testing shows the cooler holds ice more than 23% longer than the leading competitor.
Maluna® Unhinged Cooler® vs Yeti® Tundra®
Last year, we put the Unhinged Cooler® against the Yeti® Tundra® in a laboratory environment inside a thermal chamber and published the results on our website. Each cooler was identically filled with a case of beer, 22 pounds of ice, several calibrated thermal probe data recorders, and placed in a 100º F controlled thermal chamber. Performance, as measured as the amount of hours before the temperature inside each cooler increased, shows that Maluna held ice for more than 23% longer duration.
See the full test results
COOL UNDER PRESSURE
The Maluna Combat 22 cooler features a hidden patent pending pressure regulator that maximizes any pressure differential that can make it difficult to open a high performance cooler. The pressure regulator is hidden behind the bottle opener and doesn't require any user intervention. These pressure differentials can result from changes in elevation or temperatures. We conducted a user study to determine what pressure differential is the maximum amount before it becomes uncomfortable to open a cooler and calibrated the regulator to exactly that amount.
Ergonomic handles make it easy and comfortable to carry your cooler. Inside the handles, molded in polyurethane foam adheres to the shell creating structure. That provides a spot to put a cable lock through it to prevent theft. The handles also provide an ability to strap down your cooler on the sides and still be able to access contents without having to strap over the lid. On the Combat 22, each handle includes a slot for an adjustable strap so that you can hand carry it above the top ---- or loosen the strap and carry it over your shoulder.
Kickstarter is not a store. When you back a project, your are helping bring it to life, and in exchange I will send you a 'reward' as a gift. I cannot contractually apply a warranty to these gifts. However, we do guarantee to you that whatever failures in workmanship or materials might happen in the future, Maluna stands by the Combat 22 and will correct it in the same fashion as any warranty Maluna has in place on similar products. That includes a lifetime guarantee on all Maluna coolers.
Shipping is included in the pledge amount. Right now, we are only shipping to the contiguous United States but we're working on other options for the future. If you are in Hawaii or Alaska and are interested in a Maluna Combat 22, please let us know. Contact Us
This campaign would not be happening without the passion and contributions of an extremely dedicated group of veterans who are members of the Maluna community. Robin Engholm, Geoffrey Rhodes, and Abraham Engholm in particular shared so much of their time, insights, and experiences so that this project could help as many others as possible. No words can convey enough gratitude so we'll simply say: Thank you.
Risks and challenges
We've been planning this project for months and are extremely confident in our ability to deliver these rewards to backers as expected and on time. This being our second Kickstarter project, we have experience with the survey process and turning around product on a tight production schedule. Last year, when we launched the Maluna Unhinged Cooler, we shipped over 2,000 coolers within 4 months of our campaign's launch. Since then, we've shipped out thousands more. We have a dedicated manufacturing facility that's ready to produce and fulfillment partners that are ready to ship.
As with every project though, you have to leave room for the unexpected. We're confident that the team we have in place has the experience to handle anything thrown at them (knock on wood) but I, Scott, personally pledge to you that I will communicate openly and honestly if anything does not go as planned.
Thank you again for your support. Okole Maluna!
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