About this project
Life is about choice. What we eat, what we read, who we elect; every day we make choices that determine how we want to live.
But what if these choices are just an illusion?
In an era where regulations and red tape rule every industry, where lobby groups and big business wield more influence than ever before, our daily choices have become increasingly limited. And with all our options so deliberately hand-picked, are we really making a choice at all?
Freedom From Choice is a feature-length documentary examining the current state of life and personal choice in America today. Experts from many different fields offer a frank and startling look at the hidden limitations in our daily lives. Focusing on key areas such as food, medicine, finance, and media, Freedom From Choice provides viewers with a glimpse at the myriad of ways their lives are being dictated, and tells us who stands to gain.
Presented in an entertaining style, Freedom From Choice is a film not about the choices we make, but rather the choices that are being made for us.
We travelled across the US interviewing experts in key areas of modern life; people with first hand knowledge of these fields and the various rules and regulations that dictate their industry. Such experts include:
Joel Salatin - Organic farmer and author, best known for his role in the hit documentary Food Inc.
Peter Schiff – Economist, money manager and radio host.
Jonathan Emord – Constitutional attorney, known for defeating the Food and Drug Administration (FDA) in Federal Court eight times.
Sheila Krumholz - Executive Director, Center for Responsive Politics.
Jeff Berwick - Entrepreneur, freedom fighter, and founder of The Dollar Vigilante
Allen St. Pierre – Executive Director, NORML (National Organization for the Reform of Marijuana Laws) and a guy with a lot of interesting stories.
Parker Higgins – Online Freedom of Speech Activist, Electronic Frontier Foundation.
Gerald Celente – World renowned trend forecaster and political commentator.
Plus many, many more experts
Tim Delmastro – Tim is the director and co-producer of Freedom From Choice. He has worked in the film industry for over a decade, and in 2011 he formed 100th Monkey Films with the goal of releasing thought provoking films which would help viewers understand their world a little better.
He recently became involved with Life Changing Documentaries, an organization that distributes and screens films about important issues with the aim of raising community awareness. His last film, End of the Road: How Money Became Worthless was well received by viewers globally and has won numerous awards at film festivals around the world. Tim spends his time between San Francisco and his second home, Australia.
Jason Spencer – Jason is the writer and co-producer of Freedom From Choice. An award-winning freelance writer, Jason usually works in feature length and television drama. This is his second collaboration with 100th Monkey Films, and he doesn't understand why his Sasquatch references keep getting cut from the scripts.
What We Still Need To Do
Principle photography for this project is complete! Three solid weeks of lugging equipment across the US, hustling from airport to airport, and surviving on very little sleep, but it was worth it. We got all our interviews in the can, met some very interesting people, and even experienced the unique taste of Sheetz gas station burgers.
We now have a great-looking 'rough cut'. The countless hours spent in the dark of the edit suite has turned out a nearly complete film. So far, we've done everything ourselves: the producing, filming and editing. But we now need some help from other professionals to really bring the film to life. All that's missing now are the all-important finishing touches. Sound design and color grading to bring the film up to broadcast standards. A few animation sequences and motion graphics to illustrate key points. The purchase of archival news footage and some music licenses. And of course, buying the all-important Errors and Omissions insurance.
How Will We Use The Proceeds?
Up until this point, Freedom From choice has been a self-funded passion project (often ill-advised in the film world.) But while our passion knows no bounds, our wallets most certainly do. There are five main areas that require financing before we can deliver the film. They are:
1) Sound design and mixing. When Mr. Celente calls out Jon Corzine for stealing his money, you want to hear it nice and clearly!
2) Color grading of the finished edit to meet broadcast specifications. Networks have very strict standards when it comes to the material they broadcast. Technical standards that is, not content standards, which explains how Splash got green lit.
3) Animation and motion graphics. Although Freedom From Choice is a light-hearted film, there are some complex subjects within the story which need to be illustrated through animations and graphics.
4) Licensing of archival and news footage, as well as music licenses. Telling you a politician lied to the people is one thing. Showing actual footage of them doing it is another, and it turns out that licensing news footage is very expensive.
5) Errors and Omissions insurance. Without this insurance, broadcasters won't even consider airing a film. Try not to think about the irony of the broadcast industry requiring us to purchase this insurance before being allowed to sell a film about excessive regulations.
$30,000 Stretch Goal - Limited Edition Blu-Ray Release
If we are able to raise a total pledge of $30,000 then we will release a limited edition Blu-Ray version of the film. Contributors who pledge $35 or more will be able to choose between receiving a standard DVD or a HD Blu-Ray disc. This special edition Blu-Ray version of the film will be limited to Kickstarter contributors only.
$60,000 Stretch Goal - Premiere Screening in NYC
If this campaign raises $60,000, we will hold an exclusive premiere screening of the film in New York City for contributors who pledge $70 or more.
The screening will include complimentary refreshments and finger foods, and we will try our best to get as many experts who participated in the film to be present for a Q&A session post screening.
Risks and challenges
Completion – Will the film get done? Well, yes. The film itself is effectively complete. All we need are finishing funds to put the final touches on the film and to acquire the necessary music and news footage licenses. But all interviews and support footage has been filmed and edited, so the risk in completing the film is small.
The challenge we now face is raising the necessary funds for the costliest part of the film – E&O insurance and licensing of archival and news footage. Provided we are able to pay for this component of the film, we estimate that the film will be available for release in late July.
Exhibition – Will the film get seen? Assuming that we are able to raise the necessary funds to complete the film, the risk then lies in film festivals and broadcasters alike being interested in screening/broadcasting the film. Our last documentary was screened on The Documentary Channel in the US, and broadcast on other TV networks all across Europe, Asia, Africa, and the Middle East. Although every project is different, we are confident that our track record will help us in getting Freedom From Choice 'on air'. In any event, the film will be made available online and on DVD for our backers.Learn about accountability on Kickstarter
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