About this project
Hi Kickstarters, I am a watch designer with a passion for classic cars. I visited a Good Guys car show in Jacksonville, Florida and while l was there l designed the perfect watch to accompany a long drive in a classic ‘50s American car.
When l got back to the UK l gradually turned my drawings intotechnical plans and then set about building the prototype that you see in the photos. I used a Swiss ETA mechanical movement, and a Swiss Sapphire, the rest l made myself, including the dial and leather straps from the finest leathers available.
I printed the Coastliner script logo onto the dial and added my trading style for this project which is Automatic Watch Co. I thought this sounded like a ‘50s industrial brand.
The result is a gorgeous watch which has been well received.
I want to make a proper production run of 50 Coastliner watches.
To be able to do this production run properly, l really need to have
some tooling made and
have the cases turned on a CNC machine. Then l can work my artistry and
finish the watches off by hand.
The watches will have a 1 year guarantee and come in a beautiful presentation box.
- Stainless steel case, mirror polish finish
- Screw down case-back with exhibition window
- Case diameter - 40 mm
- Waterproof to 50 meters ATM
- Sapphire Crystal
- ETA 2824 - 2 self-winding mechanical movement
- Calfskin, light brown leather strap with light green lining
- Stainless steel push-button deployment clasp
- Designed in the USA, Swiss Made
my own movement design.
UK. This lathe dates back to the 1960s and was probably designed in the '40s
but it hasn't let me down yet.
applied numerals which have two brass pegs behind each number.
by a specialist printer in Switzerland and then l apply the numerals by hand - a tricky process that l have mastered.
at my friends offices in Marin-Epagnier, a village just north of Neuchatel.
office in the UK which isn't too bad. I sometimes have watch packaging made in Switzerland and sometimes in the UK. It is price dependent really.
Here is my finished Deuce watch!
Risks and challenges
I have plenty of experience in the watch industry and have extensive contacts within the Swiss factories that make watch parts for the famous brands, so the quality is assured for any additional parts that l don’t make myself.
The prototype works perfectly and the ETA movement is a reliable base for accurate timekeeping.
The only downside is the long lead times that you have to endure in Switzerland to get anything done, such as the machining and engraving of the cases and casebacks. So l would expect to have finished the watches within 5 months from the closure date of the Kickstarter pitch. I could say sooner but l don’t want to let anyone down.Learn about accountability on Kickstarter
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- (30 days)