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BFF.fm, SF's best volunteer run community radio station, is bursting at the seams, and needs your help to build their second studio.
BFF.fm, SF's best volunteer run community radio station, is bursting at the seams, and needs your help to build their second studio.
295 backers pledged $16,804 to help bring this project to life.

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$16,804

295

STRETCH GOAL TIME!

We are over the moon to have hit our funding goal. But, let's not stop now! We still have time to make our project even better!

$20,000- a little extra money would allow us to connect the two studios for simultaneous broadcasting (and let us live out our Roz/Frasier fantasies!) and allow us to purchase a phone module so we can take calls into our studio and put them on the air through our broadcast console)

$25,000- we want to host more live broadcasts where bands can stop by, play a set, and the whole world can tune in. Think Tiny Desk Concert but live...and in a treehouse. For $25,000 we can wire The Secret Alley for recording and upgrade the existing speaker system to make sure it sounds just right in house.

$35,000- we can upgrade the broadcast console in our main studio to match Studio B and outfit the room with a camera for studio sneaky peeks.

$50,000- our big dream is to expand the BFF.fm media empire to include video! With $50,000 we can outfit The Secret Alley with all of the equipment needed to produce high-quality live streaming video, and create BFF TV!

Here are the boys of Roll Over Easy to break it down for you:

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BFF.fm- Best Frequencies Forever is a San Francisco-based community radio station run by a volunteer staff of music nerds who love independent music and are hell-bent on delivering radio programming that doesn’t suck. 

Our mission is to support emerging and underground artists and bring the Bay Area music scene to the world through the magic of Internet radio.

But, We Need Space to Grow!

Fisheye view of the BFF.fm studio. (we cram a lot into a tiny space!)
Fisheye view of the BFF.fm studio. (we cram a lot into a tiny space!)

BFF.fm started only a year and a half ago, in the tiniest office inside the artist workshop The Secret Alley, but support for the station has grown beyond our wildest dreams. Named SF’s Best New Radio Station by The Bold Italic, Best Internet Radio Station by SFWeekly and voted Best Radio Station in SFWeekly’s Best of Readers Poll (two years in a row!), as well as being honored in the final Best of the Bay issue of the SF Bay Guardian, BFF.fm is thriving in a time where massive urban development is threatening the fabric of San Francisco’s legendary music culture.

But, our one tiny studio isn't quite cutting it anymore. We need more space to expand our independent music and local news programming and to keep the fresh sounds coming. Luckily, the space we need to build a second studio has opened up right across the hall!

Growing the station without packing up and moving from the space we love is a huge opportunity, but one that caught us off guard. We can’t do it alone. 

We need your help to get the kind of quality equipment that would make it a real production studio.

What Your Support Means

Your Kickstarter pledge will help BFF.fm hold the torch for San Francisco’s independent music scene. By donating to build Studio B, BFF.fm can:

  • Host more band interviews and performances. With flexibility to bring bands into the studio at a time that makes sense for them, we can get up close and personal with more local and touring musicians to give them exposure.
“San Francisco offers no shortage of local web-streaming stations, of course — but its newest is arguably its best.” -SFWeekly
“San Francisco offers no shortage of local web-streaming stations, of course — but its newest is arguably its best.” -SFWeekly
  • Create even more great content. There are lots of cool people making cool stuff in the Bay Area. We want to bring these new voices into the station. A second studio means we can start creating new kinds of content, like special material for the website or podcasts.
"[W]e were stoked to discover a portal called BFF.fm that put us on the same frequency as San Francisco's most creative minds simply by turning on and tuning in." - San Francisco Daily Secret
"[W]e were stoked to discover a portal called BFF.fm that put us on the same frequency as San Francisco's most creative minds simply by turning on and tuning in." - San Francisco Daily Secret
  • Jam all night! We want to deliver the sound of San Francisco to our late-night and European listeners. (Yes, we have European listeners. We’re very cultured.) With more new content being created, we'll be able to fill our overnight time slots with original programming.

“I know that for lots of folks, music streams down from some magical cloud service, but...I like getting turned onto music by a real human nerd..." - The Bold Italic
“I know that for lots of folks, music streams down from some magical cloud service, but...I like getting turned onto music by a real human nerd..." - The Bold Italic
  • Air fewer re-runs. When our DJs are away on important radio business we have to air reruns...and nobody likes those! Right now, our most dedicated DJs are taking matters into their own hands with makeshift studios made of a laptop surrounded by pillows (true story) and they look ridiculous. The sound isn't really top notch, either. Studio B will save your ears and our dignity.
"BFF.fm...is a gardener of grooves, cultivating a flourishing community of music lovers, DJs, and other creative types."  - San Francisco Bay Guardian
"BFF.fm...is a gardener of grooves, cultivating a flourishing community of music lovers, DJs, and other creative types." - San Francisco Bay Guardian
  • Never go off the air. Sometimes our main studio needs an upgrade, reboot, or a special ceremony to get rid of the gremlins. A second studio would let us stay on the air during main studio down-time, planned and otherwise.

Where Will the Money Go?

Will this be BFF.fm Studio B? (with your help, some fresh paint, and new equipment it could be!)
Will this be BFF.fm Studio B? (with your help, some fresh paint, and new equipment it could be!)

We've got a lot of handy DJs on board to paint, build, and decorate the space. We are creating (possibly the first) fully functional radio production studio inside a fictitious environment- by creating a faux private investigator's office with a cool film noir theme that will fit right in with the other magical spaces inside The Secret Alley. Getting the right equipment in there is where we could really use your help.

Already getting into the new studio theme!
Already getting into the new studio theme!

Here's an overview of the type of equipment we'll need to make Studio B a reality:

  • Broadcast console: the anchor in any broadcast studio is a high-quality console. We'd like to purchase the Telos Axia Radius 8-Fader ON-AIR Radio Console
  • Computers: we'll need two Mac minis- one to serve as a work station, one to broadcast our stream as the need arises. They're happy to share a monitor. (they're friendly like that)
  • Mics and their accoutrements: Our go-to broadcast mics are Electrovoice RE-20s. And each one needs its own shockmount, wind screen, and retractable arm to hold it steady. We'd like to purchase 4 complete mic sets to give everyone a chance to be heard.
  • Cables: you can't build a studio without miles upon miles of cable. It's the stuff that (literally) ties everything together!
  • Studio Monitors: so we can hear how great we sound on playback!

We're asking for $15,000 to get our space set up right. But we also have some stretch goals in mind that will allow us to do even more with our new space.

Rewards!

Of COURSE we have the usual rewards like tote bags, t-shirts, buttons and stickers, but we also have custom-created treats from our DJs, as well as a bunch of awesome radio-related experiences for you to enjoy or share with friends. Because, hey, you're part of our community, too!

$25 Reward- Thanks for Sticking With Us sticker set (one of each all gussied up in nice packaging.
$25 Reward- Thanks for Sticking With Us sticker set (one of each all gussied up in nice packaging.

Help us take our independent radio station to the next level with a second studio: more shows, more events, more fun -- even BETTER Frequencies Forever.

Risks and challenges

We’re a small, volunteer-run independent radio station. Fulfilling merchandise-based rewards is a little bit of a challenge, but we’re all pulling together to make this Kickstarter happen, and we know we can get you your stickers and buttons and T-shirts in a reasonable timeframe.

For the rest of our rewards, we’re focusing on what we do best: creating good radio and fun experiences that involve our supporters and other people who love music. We hope that by offering a lot of fun, experience-based rewards, we won't be bogged down trying to fulfill orders.

Our biggest challenge will be figuring out how to set up all the cool, new equipment once we get it, but luckily we have an able-bodied studio technician and plenty of pals in the audio engineering industry who can lend us a hand.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    We'll give you an on-air shout-out as an awesome person who supports independent radio. Your name will ring from the highest peaks of the Internet!

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    Pledge $10 or more About $10

    Our $10 backers will be thanked on the air for supporting independent radio, and receive a BFF.fm button and sticker. You can attach your support for the station to a garment, bag, laptop or any other pierceable or stickable surface!

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    BFF.fm T-shirt. Drape yourself in luxurious fabric (okay, cotton) that shows off your support for SF's best radio station. Also your killer arms.

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    Pledge $25 or more About $25

    What would an independent radio fundraiser be without tote bags? Do you like toting things? You'll like toting them even more in a sweet BFF.fm tote bag. It's sweet as heck for toting. Designed by DJ Shewolfe and printed by Cosmic Amanda, the tote includes a sticker, button, and on-air shout out, too!

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    Pledge $25 or more About $25

    Thanks for Sticking With Us: A limited edition set of stickers, designed by Allison Gore, representing the best of our BFF.fm flyers.

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    Pledge $40 or more About $40

    Zine by Helen Tseng. Snag a copy of a limited-run zine by talented illustrator Helen Tseng, whose work has been featured in Lucky Peach, The Bold Italic, and elsewhere.

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    Pledge $50 or more About $50

    How about a little magic courtesy of Astral Projection Radio Hour? You can choose to have a personalized horoscope based on your astrological sign by Beatrix Gravesgard delivered over the radio, or Beatrix Gravesgard and Shewolfe will cast a spell (no negative vibes) just for you, harnessing the magic of the radio.

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    Pledge $50 or more About $50

    You + Food = BFF. A custom digital caricature portrait of you either AS your favorite food or WITH your favorite food, by illustrator and BFF.fm DJ Allison Gore aka DJ Pizza Party. Caricature comes with a sticker and button, too!

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    Pledge $50 or more About $50

    Custom Radio Shoe mix tape. JustStella of Radio Shoe will make you a mix tape -- on an actual cassette! Listen to it and have real emotions, just like the old days. You'll also get an on-air shout out during Radio Shoe and receive a sticker and button.

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    Pledge $50 or more About $50

    BFF.fm tote bag MUSIC LOVERS EDITION. Designed by DJ Shewolfe and printed by Cosmic Amanda, the tote is packed with goodies from our friends at Polyvinyl and Terrorbird. Includes a sticker, button, and on-air shout out, too!

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    Pledge $50 or more About $50

    Tote bag CHEETLE LOVERS EDITION. Designed by Cheetle Amber, this adorable asparagus print tote is packed with a flask, cassette tape with some cool tunes, and some other small surprises. Includes a sticker, button, and on-air shout out, too!

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    Pledge $50 or more About $50

    SWAGGY BUNDLE: We'll give you one of our stylish t-shirts (to show off your killer arms), a sweet tote bag (sweet as heck for toting), PLUS, a sticker, pin, and our undying gratitude.

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    Pledge $100 or more About $100

    Be a BFF.fm cohost! Ever wish you could sip tea with the Eclectic Kettle men, get witchy with Astral Projection Radio, go behind the scenes with Burrito Justice or wake up San Francisco with Roll Over Easy? Here's your opportunity to sit in on your favorite BFF.fm show!

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    Pledge $100 or more About $100

    Become a prime suspect. Your mugshot will go up on the wall in our film noir-themed studio, so we'll know who to pay a visit to if anything suspicious happens.

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    Pledge $200 or more About $200

    Do you love Roll Over Easy so much you wish it could happen to you? Sequoia & the Early Bird will personally deliver tasty donuts to your workplace to brighten your morning, PLUS regale you with stories from SF's history and their favorite ways to enjoy our beautiful city. (Bay Area only!)

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    Pledge $250 or more About $250

    You get to host your very own BFF.fm show- and bring 10 of your friends to the studio to listen live- we'll supply snacks!

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    Pledge $500 or more About $500

    Happy Birthday to YOU (or, whatever you feel like celebrating) Bring 25 of your friends to the Secret Alley for a private party complete with cake from Sheng Kee Bakery and tunes provided by a BFF.fm DJ. Best part? Each party = one microphone for our new studio!

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    Pledge $750 or more About $750

    Live event broadcast. We'll bring the BFF.fm mobile studio to your business, event, or party (SF only), and broadcast a live two-hour show there. If you go "WOO!", people will hear it!

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    Pledge $1,000 or more About $1,000

    (Your Name Here) Day on BFF.fm. We'll talk about how cool and generous and generally spectacular you are all day for supporting independent radio! Every DJ that day will mention you in glowing, appreciative terms at least once an hour.

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    Pledge $5,000 or more About $5,000

    Dude, are you serious? Okay, well, I guess we'll just have to name the studio after you!

    The decor theme of our new Studio is film noir. So, the front door will say [your name] Private Investigator on the glass!

    Plus you'll get to host a gathering in The Secret Alley with 25 guests to show off the studio you named!

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Funding period

- (30 days)