With your help, we will paint an entire favela in Rio de Janeiro!
We are Haas & Hahn, of the Favela Painting project.
Between 2005 and now, the favelas of Rio de Janeiro have provided the inspiration and locations for several public artworks that we painted together with local community members. Each new project being larger than the last, we now we aim to realize our ultimate dream; to plaster and paint an entire hillside favela. With your help we will return to Rio to create this community artwork of unprecedented scale: A monument that will radiate the pride and energy of the people who live in a community that they built with their own hands.
When we first visited the favelas in 2005, the way they are built and how they function socially struck us as very beautiful. At the same time they were generally perceived as grim, dangerous and dysfunctional.
Our project aims to provide an opportunity for people to transform their own neighborhood from a place seen as negative into a place that is able to communicate its creativity, beauty and innovation to the outside world through art.
While painting the houses brings a visual improvement, plastering them helps with controlling moisture, acoustics and temperature. Through training and hiring, jobs are created in places where opportunities are scarce. More people coming to see the artwork will bring new business and employment opportunities for locals.
Visual beautification, job creation and positive attention boost pride and self esteem and help bridge social gaps in a creative and artful manner. The projects create a voice for the inhabitants, influence public opinion and media, and can help to change perception and remove stigma.
//How much do we need?
In order to realize this dream, every donation counts: 1 dollar could buy us a brush, 100 dollars pays for 10 gallons of paint. 1000 dollars employs a painter for a full month, including insurance, uniform and lunch.
Our minimum goal of $100.000 will enable us to start. We will return to Rio to set up our headquarters and production team, train local youth and get enough materials to start painting and get the Favela Painting project on it's way.
But it does not have to stop there. With every extra dollar, more people can be trained and hired and the project can be continued longer. There are hundreds of houses on the hill in Vila Cruzeiro and - if funding is successful - we could paint them all.
Our project site is a central hill in the community of Vila Cruzeiro, part of Complexo da Penha in the North Zone of Rio. We spent extensive time creating our first two projects there and lived in the community for several months. We have many friends there and good contacts with all stakeholders and key figures. Visually, the hill offers a perfect geographical location for a monumental effect.
//donations and rewards
We have added a few tiers and rewards to our campaign. Now you can opt for a rewards that will give you a chance to interact with our crew, or to own a part of the actual project. We are sending out used brushes, shirts, flip flops as a memory of Favela Painting. We also offer virtual tours via Skype and penpal relationships with the crew, so you can get personal updates with text and behind-the-scenes snapshots!
Everyone donating more than $25 will receive a membership. You will receive updates, exclusive images, videos and first look at new artworks for sale. You also get a cool Kuvva-wallpaperset and receive an optional mention on our backer-list on our website. $50 dollar donations get a set of large postcards and $75 donations get our popular Favela Painting Tee. We added the option to get a shirt that is actually worn in Vila Cruzeiro, complete with paint splatters.
Higher tiers receive exclusive Haas&Hahn artwork.
Donations of $250 receive a beautiful photo by master printer Ruygrok, of either one of our projects (you choose). Backing $500 results in a exclusive-to-the-campaign silkscreen, numbered and signed by Haas&Hahn. The $750 reward is extra special as it's actual production process. During the project, we print our paint plans on hi grade paper. After work we collect all plans - worn and splattered - and signed by both painter and Haas&Hahn. Each one is a different and unique part of the process.
As we hope to raise as much money as possible, we decided to include all these cool artworks (although our agent was not too happy with this idea) with every donation of $1000.
Donations over $1000 get something personal. A private virtual tour, your very own on-site barbecue and even a personal visit by Haas&Hahn. This could mean a lecture, a brainstorm session, or maybe just a few beers. We are pretty flexible, so whatever you wish, we will figure it out!
more on the work of Haas&Hahn in this short film by Seven Halsema, narrated by Rich Medina:
//organization and fiscal sponsorship
"The Favela Painting Foundation supports the creation of striking artworks in unexpected places. It collaborates with local people to use art as a tool to inspire, create beauty, combat prejudice and attract attention." It is based in Amsterdam, works independent, and operates in Rio de Janeiro with local representatives.
The Philadelphia Mural Arts Program is pleased to serve as a fiscal sponsor for the Project. Mural Arts' mission is to unite artists and communities through a collaborative process, rooted in the traditions of mural-making, to create art that transforms public spaces and individual lives.
Mural Arts has previously collaborated with Favela Painting to create Philly Painting, a major art and economic development project in North Philadelphia. The organization is excited to remain connected to Haas&Hahn as they undertake this new Project. During their time in Brazil, the artists will serving as ambassadors for the work they did with Mural Arts and will create opportunities for members of our staff to travel and learn about the Project while it is underway.
Mural Arts is exempt from any responsibility pertaining to the planning, management of completion of the Project. Favela Painting is wholly accountable to those who support the Project. Donors contributing to the project via Kickstarter will not be eligible to receive a tax benefit in exchange for their gift, and should not expect acknowledgment from Mural Arts. Mural Arts is not responsible for unfulfilled benefits
Risks and challenges Learn about accountability on Kickstarter
Although we have vast experience working in Rio de Janeiro, the city can sometimes hold unexpected surprises. If for any reason it becomes too challenging or unsafe to execute the project in the planned area of Vila Cruzeiro, we will relocate to an equally visually stunning alternative location and still fulfill all project goals as described. Our projects have never gone exactly as planned, but have always yielded results greater than expected. We are flexible, dedicated and work with a great team. We're excited and ready to go.
We have a press release in Dutch, English, Portuguese and Spanish.
Attached you'll also find our press images and our video's where we answer your FAQ's http://favelapainting.pr.co/