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With your help, we will paint an entire favela in Rio de Janeiro!

We are Haas & Hahn, of the Favela Painting project.

Between 2005 and now, the favelas of Rio de Janeiro have provided the inspiration and locations for several public artworks that we painted together with local community members. Each new project being larger than the last, we now we aim to realize our ultimate dream; to plaster and paint an entire hillside favela. With your help we will return to Rio to create this community artwork of unprecedented scale: A monument that will radiate the pride and energy of the people who live in a community that they built with their own hands.

sketch for a painted hill in Vila Cruzeiro
sketch for a painted hill in Vila Cruzeiro

When we first visited the favelas in 2005, the way they are built and how they function socially struck us as very beautiful. At the same time they were generally perceived as grim, dangerous and dysfunctional.

Our project aims to provide an opportunity for people to transform their own neighborhood from a place seen as negative into a place that is able to communicate its creativity, beauty and innovation to the outside world through art.

Favela Painting: Rio Cruzeiro, realized in 2008
Favela Painting: Rio Cruzeiro, realized in 2008

While painting the houses brings a visual improvement, plastering them helps with controlling moisture, acoustics and temperature. Through training and hiring, jobs are created in places where opportunities are scarce. More people coming to see the artwork will bring new business and employment opportunities for locals.

Favela Painters at work
Favela Painters at work

Visual beautification, job creation and positive attention boost pride and self esteem and help bridge social gaps in a creative and artful manner. The projects create a voice for the inhabitants, influence public opinion and media, and can help to change perception and remove stigma.

Favela Painting: Boy with Kite, 2007
Favela Painting: Boy with Kite, 2007

//How much do we need?

In order to realize this dream, every donation counts: 1 dollar could buy us a brush, 100 dollars pays for 10 gallons of paint. 1000 dollars employs a painter for a full month, including insurance, uniform and lunch.

Our minimum goal of $100.000 will enable us to start. We will return to Rio to set up our headquarters and production team, train local youth and get enough materials to start painting and get the Favela Painting project on it's way.

But it does not have to stop there. With every extra dollar, more people can be trained and hired and the project can be continued longer. There are hundreds of houses on the hill in Vila Cruzeiro and - if funding is successful - we could paint them all. 

//location

satelite image of proposed project site in Vila Cruzeiro
satelite image of proposed project site in Vila Cruzeiro

Our project site is a central hill in the community of Vila Cruzeiro, part of Complexo da Penha in the North Zone of Rio. We spent extensive time creating our first two projects there and lived in the community for several months. We have many friends there and good contacts with all stakeholders and key figures. Visually, the hill offers a perfect geographical location for a monumental effect.

//donations and rewards

We have added a few tiers and rewards to our campaign. Now you can opt for a rewards that will give you a chance to interact with our crew, or to own a part of the actual project. We are sending out used brushes, shirts, flip flops as a memory of Favela Painting. We also offer virtual tours via Skype and penpal relationships with the crew, so you can get personal updates with text and behind-the-scenes snapshots!

Everyone donating more than $25 will receive a membership. You will receive updates, exclusive images, videos and first look at new artworks for sale. You also get a cool Kuvva-wallpaperset and receive an optional mention on our backer-list on our website. $50 dollar donations get a set of large postcards and $75 donations get our popular Favela Painting Tee. We added the option to get a shirt that is actually worn in Vila Cruzeiro, complete with paint splatters.

Favela Painting "Pintor" Shirt
Favela Painting "Pintor" Shirt

Higher tiers receive exclusive Haas&Hahn artwork.

Haas&Hahn exhibit at Storefront for Art & Architecture, NYC
Haas&Hahn exhibit at Storefront for Art & Architecture, NYC

 Donations of $250 receive a beautiful photo by master printer Ruygrok, of either one of our projects (you choose). Backing $500 results in a exclusive-to-the-campaign silkscreen, numbered and signed by Haas&Hahn. The $750 reward is extra special as it's actual production process. During the project, we print our paint plans on hi grade paper. After work we collect all plans - worn and splattered - and signed by both painter and Haas&Hahn. Each one is a different and unique part of the process. 

Example of paint plan
Example of paint plan

As we hope to raise as much money as possible, we decided to include all these cool artworks (although our agent was not too happy with this idea) with every donation of $1000.

Donations over $1000 get something  personal. A private virtual tour, your very own on-site barbecue and even a personal visit by Haas&Hahn. This could mean a lecture, a brainstorm session, or maybe just a few beers. We are pretty flexible, so whatever you wish, we will figure it out!


//video

more on the work of Haas&Hahn in this short film by Seven Halsema, narrated by Rich Medina:

//organization and fiscal sponsorship

 
 

"The Favela Painting Foundation supports the creation of striking artworks in unexpected places. It collaborates with local people to use art as a tool to inspire, create beauty, combat prejudice and attract attention." It is based in Amsterdam, works independent, and operates in Rio de Janeiro with local representatives. 

              

The Philadelphia Mural Arts Program is pleased to serve as a fiscal sponsor for the Project.  Mural Arts' mission is to unite artists and communities through a collaborative process, rooted in the traditions of mural-making, to create art that transforms public spaces and individual lives.  

Philly Painting Project by Haas&Hahn and the Mural Arts Program
Philly Painting Project by Haas&Hahn and the Mural Arts Program

Mural Arts has previously collaborated with Favela Painting to create Philly Painting, a major art and economic development project in North Philadelphia.  The organization is excited to remain connected to Haas&Hahn as they undertake this new Project.  During their time in Brazil, the artists will serving as ambassadors for the work they did with Mural Arts and will create opportunities for members of our staff to travel and learn about the Project while it is underway.

Mural Arts is exempt from any responsibility pertaining to the planning, management of completion of the Project.  Favela Painting is wholly accountable to those who support the Project.  Donors contributing to the project via Kickstarter will not be eligible to receive a tax benefit in exchange for their gift, and should not expect acknowledgment from Mural Arts.  Mural Arts is not responsible for unfulfilled benefits

Risks and challenges Learn about accountability on Kickstarter

Although we have vast experience working in Rio de Janeiro, the city can sometimes hold unexpected surprises. If for any reason it becomes too challenging or unsafe to execute the project in the planned area of Vila Cruzeiro, we will relocate to an equally visually stunning alternative location and still fulfill all project goals as described. Our projects have never gone exactly as planned, but have always yielded results greater than expected. We are flexible, dedicated and work with a great team. We're excited and ready to go.

FAQ

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    210 backers

    THANKS - From the bottom of our heart: thanks, obrigado, bedankt, arigato: You help us one step futher towards realizing our dream of painting an entire favela.

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    307 backers

    A MESSAGE FROM VILA CRUZEIRO - A personal thank you mail - and a snapshot - from one of the Favela Painting crew members.

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    326 backers

    MEMBERSHIP - Receive exclusive updates, new images and cool videos about the project. First look at project related artwork and an exclusive digital wallpaper set from our friends at Kuvva.

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    185 backers

    A BRUSH WITH RIO - Your chance to own a little piece of Favela Painting: A chip brush, used in the project, splattered with paint, sent to you in a box, signed by the painter that used it: A true collectors item!

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    113 backers

    POSTCARDS - Set of five exclusive large-sized (about 6x9") postcards from Haas&Hahn's image archive: Boy with Kite, Rio Cruzeiro, Praca Cantao, Philly Painting and Back to Rio. (includes membership)

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    POSTCARDS FROM VILA CRUZEIRO - Same set of five exclusive postcards, but this time they will be sent to you - one by one - during the process of the project, with a personal update, sent from the Favela Painters, Haas&Hahn and/or the owners of the painted houses in Vila Cruzeiro. (includes membership)

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    64 backers

    TEE-SHIRT - You get the limited edition backer-only version of the ever-so-popular Favela Painting "Pintor" Tee-shirt, so you can show the world that you support the Favela Painting Project. (includes membership)

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    11 backers

    TEE-SHIRT FROM VILA CRUZEIRO - Same shirt, but this time worn by the Favela Painting crew, during the project. Splattered all over, signed and dated by the painter. Comes with picture of painter wearing it.(includes membership)

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    13 backers

    BOY WITH KITE - KITE - Custom made Favela Painting kite, built by the infamous Vila Cruzeiro kite maker Jorge 'Chileno' Lopes, printed with the design of Boy with Kite. (String included) (includes membership)

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    100 backers

    GET IT ALL! Tee-Shirt AND Postcard set AND Membership AND Eternal Gratitude PLUS a bonus Favela Painting Sticker-pack. (includes membership)

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    12 backers

    FAVELA PAINTER PEN PAL - Establish a personal relationship with one of the Favela Painters! Spread out over the process of the project, you will receive a monthly personal update with exclusive behind the scene snapshots, sent to you by one of the workers from the Favela Painting crew. You can mail them back with questions (google translate!), request specific pictures and maybe even become friends! (includes membership)

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    1 backer

    FAVELA FLIP FLOP pair of flip flops, worn by a member of the Favela Painting crew during the project. Worn, torn, covered in paint splatters, sent to you in a cool custom pouch, signed and dated by the Favela Painter. (includes membership)

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    3 backers

    DROP-A-CLOTH - 10"x10" square piece cut out of the Favela Painting dropcloths. The sturdy fabric will be Pollock-ed out with Favela Paint and signed by a Favela Painter! Hang it, frame it, use it, wear it. (includes membership)

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    3 backers

    VIRTUAL PRIVATE TOUR - Haas&Hahn and the Favela Painting team will take you on a virtual tour around the project site, via Skype. Available in English / Dutch / Portuguese or a lively mix of all languages. We can also do prerecorded birthday messages, proposals, breakups etc. (includes membership)

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    29 backers

    PHOTOPRINT - 18x24" (45x61cm) Giclee print on hi-grade Museum Quality Paper (Choose between "Boy with Kite", "Rio Cruzeiro" and "Praça Cantão") printed by the renowned Bernard Ruygrok, signed by Haas&Hahn. (includes membership)

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    6 backers

    LIMITED SILKSCREEN - Numbered and signed 24x36" (61x90 cm) Silkcreen Print of our 'Back to Rio' campaign image. (edition will be limited to the amount of backers of this reward) (includes membership)

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    8 backers

    UNIQUE PAINT PLAN - A one-of-a-kind artwork, directly related to the project: One of Haas&Hahn's original paint plans, printed on hi grade paper and actually USED in the favela painting project. Battered and torn, covered in paint splatters; each paint plan is unique. After the work is done, the plans are collected, signed by the painters who used it AND by Haas&Hahn themselves. This very special collectors item comes with an image of the actual painted house. (includes membership)

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    16 backers

    ART PACKAGE! Only for the sake of our kickstarter campaign, we offer this amazing value pack of: Unique Paint Plan, Limited Silkscreen AND Photo Print AND Tee-Shirt AND Postcard set AND Membership AND Eternal Gratitude. (includes membership)

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    1 backer

    FULL SIZE DROP CLOTH Full size (approx 5x8 foot) drop cloth, used in the project, splatters, footprints, sweat, cuts and tears. This piece will breathe the Favela Painting Project and will be signed by Haas&Hahn and the whole Favela Paint crew. (includes membership)

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    3 backers

    HONORARY BBQ PACKAGE - Come to Rio and you will be received as our guest of honour, receive a private tour and get the chance to paint along with the Favela Painting crew. Afterwards, there will be your very own backer-barbecue, where you will be served Dre's famous chicken alongside many classics from the Brazilian cuisine. (Travel costs and accommodation not included) (includes membership)

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    2 backers

    INVITATION - Haas&Hahn. We will come and spend a day at your office, house or favorite bar. We'll bring goodies and could talk about the Favela Painting project, show some presentations, movies and whatever you feel like. (Travel costs and accommodation not included) (includes membership)

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Funding period

- (37 days)