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Bike bells generally look and sound a bit ugly. But why? What if they looked sexy and sounded like an angel playing a glockenspiel?
Bike bells generally look and sound a bit ugly. But why? What if they looked sexy and sounded like an angel playing a glockenspiel?
Bike bells generally look and sound a bit ugly. But why? What if they looked sexy and sounded like an angel playing a glockenspiel?
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20,787 backers pledged AU$ 1,078,634 to help bring this project to life.

About

"Oi" - The bike bell that doesn't look like a bike bell project video thumbnail
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"Oi" - The bike bell that doesn't look like a bike bell

AU$ 1,078,634

20,787

THE STRETCH

Stretch Goal unlocked. White-Ti Oi now available
Stretch Goal unlocked. White-Ti Oi now available

THE TALK

THE WHAT 

We’ve designed a bicycle bell, Oi. We think it’s a bit different. We hope you like it. If you do, why not help us bring it to life?

Hello
Hello

THE WHY

Bike bells have been domed since they were invented in 1877. In which time we’ve sent man to the moon, cloned a sheep, and created hundreds of different styles of beautiful bicycle, yet not reimagined this simple analogue device. What if it wasn’t a dome? What if it didn’t protrude from your handle bar like a blister?

Oh dear
Oh dear

We set out to design a totally new bell where form and function played an equal part. A bell with a beautiful tone, but also a remarkable style and choice of materials that embodies a rider’s personality. We wanted to embrace a variety of riding genres, without compromising any.

THE WHO

Knog is a bike accessory brand that is well know for its innovative design in bicycle lights and locks. Until now, we haven't focused on the humble bell. So what better way to test a revolutionary new product design than put it up on Kickstarter?
Some Knog characters
Some Knog characters

We're designers first. A small team of hungry engineers and industrial & graphics creatives who like to challenge everything. Especially the basics. Especially the stuff that people don’t think is worth changing. Yep, that’s the stuff we like changing. 

THE HOW 

The Oi bell's shape originates from its home - the handle bar. Our design team explored hundreds of iterations in designing the style. Then tested and prototyped different widths, depths, materials, curvature, actuators, springs and more to get to the optimum design. 

Step 1: Scribbling
Step 1: Scribbling
Step 2: CADing (is that a word?)
Step 2: CADing (is that a word?)
Step 3: Prototyping
Step 3: Prototyping

As with all our designs that reach this stage, we have applied for patent and registered the design. //Design Registration applied for: No. 201610483 //Provisional Patent applied for: No. 2016900305

THE LOOK 

Where bells usually protrude up or out, Oi doesn’t. It appears to hover around the handle bars. In one sense, it's discreet. But in another, it stands out as unrecognisable.  

Yum
Yum
Saucy
Saucy

THE SOUND 

We tested numerous prototypes to get the perfect pitch, length of ring, and volume. With a spring-loaded actuator built into the mount, the strike of the bell is firm and fast, allowing a good balance of volume and longevity of sound. Our bell actually has several pitch tones - one core and several supportive higher tones to ensure it's unmistakable and safely heard. To compare it to a musical instrument, where some bells play a single note, Oi plays a chord. Hear it here for yourself...

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The bell-off...

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THE FINISHES

From left to right: Aluminium, Titanium, Brass, Copper, Black
From left to right: Aluminium, Titanium, Brass, Copper, Black

There are five styles. The standard aluminium model comes in 4 finishes: brushed aluminium; brass-plated; copper-plated; and black. The top of the range, "treat yourself” model is made from titanium. 

THE SIZE AND SPEC 

The bells fit on almost all cylindrical bars. The SML Oi is for the common 22.2mm bar, and with the "spacers" that come in the pack, the LRG Oi is for all bar sizes up to 31.8mm. The Oi will also work on any aero bar with a 16mm cylindrical section (usually near the stem). 

Deets
Deets

After you pledge, we'll be in touch to ask for your choice of size.

THE MOUNT 

What about the handle-bar cables? No worries. Built into the shape of the mount is a cable management system. So not only does it allow the bell to look and sound uninterrupted, it also helps gather your cables (for the organiser inside us all).

What about getting it on the bar. Again, not a thing. Just pop it over, give it a quick tighten up, and you're good to go. No sliding down the handlebars, no dismantling and re-assembling.

Easy on. No need to remove grips or cables.
Easy on. No need to remove grips or cables.
Manage your cables
Manage your cables

THE OI

WE WILL CONTACT YOU AFTER THE CAMPAIGN (EARLY APRIL) TO REQUEST FOLLOWING INFO: 

  • SIZE
  • FINISH 
  • ENGRAVING TEXT (for "Bells and Whistles")
  • DELIVERY ADDRESS 

---

GALLERY

Thank you, backers.


This project is promoted by Jellop, a direct response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.
This project is promoted by Jellop, a direct response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.

Risks and challenges

RISKS AND CHALLENGES

Production:
We’re in the fortunate position of having many years of experience designing and manufacturing bike products. Therefore, we understand the risks that can occur in the production process. As with any physical item, flaws not picked up in the rigorous testing phase are possible. That’s why Knog offers warranty on parts and production of 24 months.

Delivery:
One challenge we have considered is blasting past our funding goal and coping with a larger direct-to-consumer delivery than we're used to. However, we have already planned for this and have lined up several options for third party logistics, all of whom have crowdfunding expertise.

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Support

  1. Select this reward

    Pledge AU$ 2 or more About $1.43

    "RING MY BELL"
    Because you wanna keep in the loop? Or keep tabs on us? Or just nudge us along a bit. Whatever your reason, your hard earned coin is most welcome. And to say thank you, we're going to put your name in lights. We'll pin all your names to the Knog HQ building and send you a photo.

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    108 backers
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  2. Select this reward

    Pledge AU$ 26 or more About $19

    Oi: STANDARD
    Your choice of 1x aluminium bell which comes in four finishes: Brushed, Brass, Copper, or Black. But there's nothing "standard" about it. (Choose your size and style after you've pledged).

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    9,206 backers
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  3. Reward no longer available

    Pledge AU$ 26 or more About $19

    Oi: EARLY BIRD
    Get in quick to get this Kickstarter limited edition etching on the side edge of your Oi. Your etching will say "# of 500". (Choose your size and style after you've pledged).

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    Reward no longer available 499 backers
    AU$
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  4. Select this reward

    Pledge AU$ 47 or more About $33

    Oi: TITANIUM
    1x our titanium model. It rhymes with premium for a reason. Strong, pristine, uncompromising. Robocop was made out of titanium. Just sayin.

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    1,455 backers
    AU$
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  5. Select this reward

    Pledge AU$ 47 or more About $33

    "White-Ti"
    1x Titanium Oi with white mount. The Barry Manilow of bells - great looking & great sounding.

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    228 backers
    AU$
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  6. Select this reward

    Pledge AU$ 49 or more About $35

    "Oi Oi"
    2x Standard Oi bells of your choice (excludes titanium). You have two bikes. Maybe one needs a little'un, one needs a big'un. Maybe one suits the slick copper and is matchy matchy with your leather handles whilst the other demands black because, well, black. (Choose your size and styles after you've pledged).

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    5,814 backers
    AU$
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  7. Select this reward

    Pledge AU$ 60 or more About $43

    "Oi Ti"
    1x Standard Oi & 1x Titanium Oi. One for your everyday bike and one for your tricked out weekend ride.

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    1,237 backers
    AU$
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  8. Reward no longer available

    Pledge AU$ 71 or more About $51

    "BELL AND WHISTLES"
    1x engraved Titanium Oi. A great gift. Or just a treat for yourself. Go on. Treat yourself. You never treat yourself.
    (Engraving limited to 30 characters).

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    Reward no longer available 101 backers
    AU$
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  9. Select this reward

    Pledge AU$ 88 or more About $63

    "TITANIUM DOUBELL"
    2x Titanium models. Get two of the top dogs for two bikes, and save a few benjamins. Or "queens", or whatever you got where you're from. (Choose your sizes after you've pledged).

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    920 backers
    AU$
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  10. Select this reward

    Pledge AU$ 120 or more About $86

    "Oi Oi Ti Ti"
    2 Standard Oi and 2x Titanium Oi. You might need 2 big'uns and 2 little'uns. 2 for you & 2 for the fam/friend/acquaintance/other.

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    473 backers
    AU$
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  11. Reward no longer available

    Pledge AU$ 130 or more About $93

    "AHOY Oi"
    2 Standard Oi and 2x Titanium Oi. You might need 2 big'uns and 2 little'uns. 2 for you & 2 for the fam/friend/acquaintance/other.

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    Reward no longer available 12 backers
    AU$
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  12. Select this reward

    Pledge AU$ 143 or more About $102

    "MA BELLS"
    5x Oi: a box with one of each style of bell - brushed aluminium, brass, copper, black, and of course, titanium. We'll contact you to choose your sizes after pledging.

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    611 backers
    AU$
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  13. Select this reward

    Pledge AU$ 273 or more About $195

    "DECI-BELLS"
    10x Oi: the full set! A special box with one of each style of bell in both sizes - brushed aluminium, brass, copper, black, and of course titanium.

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    55 backers
    AU$
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  14. Select this reward

    Pledge AU$ 777 or more About $554

    "HELL'S BELLS!"
    30x Oi: You're not a toe-dipper-inner are you? A bigger box for better value. 3x each bell = 30 bells. First 5 backers receive a free 2016 Eurobike 4 day pass in August.

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    12 backers
    AU$
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Funding period

- (28 days)