We are Penne and Lucy, 2 sisters living in Melbourne, Australia. We have been in retail giftware since the day we were born. Our parents have owned retail stores, offering both wholesale and retail products to people for over 40 years.
Between us we have 5 kids ranging from 6 months to 7 years. We have spent many days and nights talking to our kids about fairies and magical lands and subsequently decided we wanted to develop a product that would not only capture their imagination, but also let them return to traditional play and make-believe.
Willow's Fairyland is about;
- Kids using their imagination
- Kids getting off devices and back to believing in magic
- Helping kids through emotional difficulties by giving reassurance and guidance, showing them that someone is with them through tough times
- Introducing kids to the wonderful world of fairy’s, including traditional fairies such as the Tooth Fairy.
What you get with Willow's Fairyland;
- The Fairy House, portable, timber box which is a perfect size for kids to travel with
- Willow's Fairyland Book, the first of many to be available
- Play Mat that serve as a handy Travel Bag
- Stickers set to personalize your House
- Exclusive bonus for Kickstarter backers, extra stickers and colouring sheets
This is just the beginning of your child's imagination. We want to help kids who rely to heavily on devices for stimulation and play. Willow's Fairyland has all the components to create a new world for themselves and provide parents with a meaningful way to interact with their children.
We love the fact that this is a toy that can also give the child security and comfort. Remember how daunting your first day of school can be? Imagine if a little note from a fairy appeared saying that they will look out for you and for you to be brave!
We know there are other fairy products out there on the market, however we felt that they all have limitations on practicality of location and the times of the year that they are available. Willow's Fairy House is accessible all year round!
Unlike a lot of the plastic toys that our kids play with, Willow’s Fairy House is built from the best materials and made to last. The House is a timber box with hinges at the back and a magnet to secure the lid. The door opens outwards and is fixed with a dowel pivot. There will be the option for either a pink door or a blue door in the backers survey.
Interacting with Willow’s Fairy House is simple!
There is no complex set-up or instruction manuals with Willow’s Fairy House. The child writes a note to their fairy, places the note in the house and leaves the door open. Magically overnight the fairy replies to the note, closes the door (this is you), and in the morning the child instantly knows its fairy has been.
Willow's Fairyland also comes with a gorgeous storybook to help explain how to use the Fairy House, which is great not only for kids but also for adults. We are collaborating with an amazing Spanish illustrator Macus Romero to create this beautiful book. Our future plans include introducing more books with great adventures, adding characters with many new journeys to be had.
All kids love stickers and decorating things with them (like our kitchen bench!) We know that the children who receive Willow's Fairyland will adore decorating their own house with the sticker sheets. These bright and fun stickers bring to life the Fairy House and allow children to personalize it.
We wanted this Fairy gateway to be able to travel with kids, whether it's overseas on a holiday, to grandma's or a friends place. This is why we have made it portable and easy to transport, no matter where they are going.
The draw string travel bag allows the kids to set up a scene with their fairy house and accessories. They can just pull the cords and the bag ties together and they can carry their fairy house wherever they go!
We want to offer an amazing deal to our Kickstarter backers, we are strong supporters of this community and want to ensure that you are rewarded you for being supporters also.
- For the first 100 backers you will receive your Willow's Fairyland for 40% off retail price.
- The next 100 get 30% off
- Then all Kickstarter backers get 20% off
- All Kickstarter backers will receive bonus stickers and coloring sheets
We really want to bring this project to life and we believe that our timing is perfect. We really feel that this Fairy House will assist children through the challenges that they face, in a world that is taking away their ability to be kids and have safe play. The Fairy House will give children an avenue to talk through their problems, to get reassurance from and also just have fun with.
There are many reasons why we created Willow's Fairyland and they are not all about our love of fairies and their mysterious lands (although we think that this is a great start!)......
My daughter's fairy has given her the confidence to feel comfortable swimming in the ocean, something that she has really been struggling with. It has also been our tooth fairy and our behavior fairy. When my son has been naughty, the fairy is quick to pick him up on it and show him better ways to behave.
We are working towards the following timeline and with the support of many people.
We need your help and ask you to pledge for your own Willow's Fairyland. We need you to tell your family and friends about us and get them to pledge also, we believe it is a great product and we know our kids already love it, and we think yours will too!
Please let your friends know. We want to get as many people interested in this product as we can, so we need your help.
Why you should back us;
- Be the first to receive Willow's Fairyland Pack
- All Kickstarter backer get exclusive coloring in sheets and extra stickers
- Get an amazing discount especially for the first 100 backers
- Help a fellow member of the Kickstarter community
We look forward to having you on this journey with us,
Risks and challenges
Given our extensive experience in retail, we know what it takes to be successful in this area. We would like to produce this Fairy Chest and to keep costs down we are partnering with companies, illustrators and other talented individuals all around the world. This has become a global project.
We are relying on many components coming together at the same time so they can be sent to us so we can package them all together and deliver them to our backers. If one product is incorrect or isn't delivered on time it will hold up the project.
We look forward to getting Willow’s Fairyland out to children all of the world and thank you for your support!Learn about accountability on Kickstarter
- (30 days)