This project's funding goal was not reached on January 11, 2013.
About this project
Zappos.com selects Tonya Gross Millinery as a 2013 Zappos.com Emerging Designer. Kickstarter project to produce hat collection to sell on Zappos.com.
about my project.
Hi, Kickstarter! I am Tonya Gross from Tonya Gross Millinery. I am a hat designer, also known as a milliner, based in Chicago, IL. I produce bespoke, couture and ready-to-wear hats for men and women. I am excited about an opportunity that most small businesses like mine dream of; I have the opportunity to produce and sell my collection of hats through online retailer Zappos.com. This collection will be made in Chicago, IL, USA!
Recently, I was selected by Zappos.com for its 2013 Emerging Designer Program, a program initiated by Zappos.com employees to promote up-and-coming designers like myself. In March of 2013, my Tonya Gross Millinery CAPSule Collection for the Zappos.com Emerging Designer Program will be prominently featured by Zappos.com through an online boutique, and through social media and marketing campaigns. I am thrilled for the opportunity to partner with such a prominent online retailer like Zappos.com, and so honored by this distinction. As a fledgling designer, it is the “big break” for which I have worked so hard for many years.
The opportunity to present my line of hats to such an esteemed buying team, and for my product to be seen by millions of Zappos.com’s customers, is a boon for my hat business and welcomed attention for the US hat industry. This is a unique venture in that I will produce handmade, ready-to-wear hats for a large volume online retailer that are locally produced and plan to hire a talented pool of pattern makers, stitchers, and design assistants drawn from the Chicago fashion industry; I am really proud of this. But, I need your help to produce this collection.
I need your support.
I start manufacturing hats in February 2013 and I am seeking your help to generate the start-up funds to produce this collection for Zappos.com. The funds from this Kickstarter project will be used to purchase foundation materials such as woven straw, millinery grosgrain ribbon, trims, hat boxes, and fabrics; the labor to finish these designs; promotional and shipping materials; shipping the finished product to the Zappos.com warehouse; and for the rewards for this Kickstarter project.
By contributing to my project at the $75 level, you will have your choice of driving cap from my Zappos.com Collection. The driving cap is one of my favorites in that it looks great on men & women, can be dressed up or downtown, and is my preferred alternative to a baseball cap any- and everyday! This driving cap will be made for men and women in a variety of colors and fabrics.
I am thrilled for the opportunity to begin this journey with Zappos.com and initiate a start-up manufacturing operation that will create jobs in Chicago. I cannot produce this collection without your support. THANK YOU for viewing this campaign and for your contribution!
Risks and challenges
Meeting production goals: My goal is to produce a beautiful collection of handmade hats to Zappos.com and to fulfill orders generated as rewards for this Kickstarter campaign on time and on budget. While I have produced many, many hats, this is the first time I have produced a large volume of hats and the process to make a hand-finished hat takes time. I will try to anticipate these challenges by hiring additional help and communicating with both Zappos.com and the Kickstarter community.Learn about accountability on Kickstarter
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- (30 days)