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With every piece of clothing, Emoji Express creates a sense of pride in global culture.

With every piece of clothing, Emoji Express creates a sense of pride in global culture. Read more
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About this project

Audio coverage by Eric Thomas (AKA The Hip Hop Preacher)
  • We hope that our promotional video gave a deeper perspective on the notion of working hard to make dreams become a reality. 
  • The rest of this campaign gives you in depth information about this young online clothing store: Emoji Express, and what it hopes to accomplish through this Kickstarter campaign.

We are a team of young college entrepreneurs trying to expand our online apparel store, follow our aspirations and dreams, and inspire others to do the same. Be apart of our journey!!

Rewards

Pledge up to $200

Receive a full outfit of your choice from our new selection of products
Receive a full outfit of your choice from our new selection of products

 Pledge up to $100

Receive a custom made shoe of your choice from our new selection of products.
Receive a custom made shoe of your choice from our new selection of products.

 Pledge up to $30

Receive an Emoji Express T-shirt
Receive an Emoji Express T-shirt

 Pledge up to $10

Receive an Emoji Express Promotional Wristband
Receive an Emoji Express Promotional Wristband

 Pledge up to $20

Be the first to receive our newsletters and updates on the new products this campaign will foster
Be the first to receive our newsletters and updates on the new products this campaign will foster

With every piece of clothing, Emoji Express creates a sense of pride in global culture.

Emoji Express online store launched on April 14, 2014 (EmojiExps.com)

  • Emoji Express Clothing store is an online apparel stores that focuses on effectively incorporating contemporary American-European fashion styles with African culture. We exist to do this in such a way that does not take away from the basic and simple fashion styles a lot of Americans and Europeans are used to.
  • Emoji Express has partnered with a Non Profit Organization (NGO), Generation Ubuntu. Generation Ubuntu is a NGO that provides intensive health and educational care to children living with HIV/AIDS in South Africa. 
  • Since 2011 the founder of Emoji Express has been working to expand Generation Ubuntu and to increase provisions for these children in South Africa... (Scroll down to read more).

Call to action

Funding Goal: $15,500

Product development: $10,500

Marketing: $5,000

Miscellaneous Cost: $1,000

Stretch Funding Goal: $30,500

Product development: $13,500

Marketing: $8,000

Miscellaneous Cost: $8,500

Where Emoji Express began

  • The name Emoji Express derived from the company's initial mission statement of developing apparel goods that incorporated emoji's with popular sayings across different cultures. 
  • The "Express" refers to the business strategy of delivery products to customers through express delivery only!
  • Emoji Express Clothing store began with products that served only the African market but has quickly expanded and has changed its dynamic and mission statement over the several months it has been in business.
Quote on shirt: "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us." - (Marianne Williamson)
Quote on shirt: "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us." - (Marianne Williamson)

Where is Emoji Express Now?

  • This summer Emoji Express was re-branded, our mission statement was also restructured. "With every piece of clothing, Emoji Express creates a sense of pride in global culture, "Emoji" meaning a new generation of fashion and "Express" still representing our business strategy of fast delivery.
  • We significantly expanded our team members.
  • All summer we also worked to develop a Fall Collection consisting of sample designs
  • We spent the summer reaching out to credible manufactures and marketing companies.

Now we are seeking funds to mass produce our sample fall collection designs, to mass produce new designs and to invest in marketing initiatives.

  • After launching our fall collection, the traffic on my website, the emails, text messages, comments we received from current customers and potential customers were as impeccable.
  • We were severely hurt by the amount of sales our company lost due to the lack of supply in respect to the demand we received for our products.
  • Also, there MANY designs that we were unable to develop samples for, in time for this Kickstarter campaign due to lack of funds.
  • We currently produce everything apparel for Men and Females, with funds raised through this campaign, we aim to expand to making children clothing.

Social Responsibility:

  •  Emoji Express works together with Generation Ubuntu to improve the quality of life for children suffering with HIV/AIDS.
  • Our founder began working with Generatio Ubuntu during high school in 2013. She organized, directed, and executed  fashion shows that raised revenue for the NGO.

Newspaper Articles/Video Clips On Generation Ubuntu Fashion show

http://www.lewisboroledger.com/3291/harvey-student-organizes-fashion-show-for-charity/

http://patch.com/new-york/bedford/an--harvey-fashion-show-raises-funds-for-ubuntu-africa#.VBe89_mwIr0

http://www.youtube.com/watch?v=_vY_dF2h-WQ

  • As Emoji Express expands we will continue to work with Generation Ubuntu.
  • We have established a partnership opportunity for Generation Ubuntu in which we pledge to allocate a percentage of sales of pants to Generation Ubuntu. 
  • We hope that as our company grows, the money allocated to Generation Ubuntu will grow as well.
 

Size Chart

 Timeline:

1. After successful completion of project. Team members will meet to (November): 

  • Develop focus group with current and potential customers to get a better perspective on what designs from our design book customers want to see meet production
  • Discuss and narrow down designs that will meet production
  • Decide which marketing firm will serve the needs of our company best
  • Begin preparing everything necessary to deliver rewards to backers on time

2. Meet with chosen manufacturer (November- December)

  • Explain designs step by step to manufacturer (begin pattern making)
  • Purchasing of patterns
  • Cut & Sew
  • Production
  • On time delivery of rewards to backers

3. Beginning implementing marketing strategies (December-January)

  • Photo shoots with African Celebrities (product placement and endorsements)
  • Google Ad Words
  • Choosing beginners marketing strategy that works best for our company
  • Preparing flyers and free giveaways to all our backers

4. Finishing production, launching! (Last two week of January)

  • Develop another focus group with current and potential customers to get a perspective on what the perfect price for our new products will be
  • Begin conducting free marketing strategies (Product placement, free giveaways)
  • Launch new collection, ship our rewards (Expected date, January, 2015)

In Conclusion...

  • By backing our campaign, you will help expand our company. 
  • Emoji Express will be able to produce designs in multiple quantities and start selling to you, our customers.
  •  You will further nurture our dreams and entrepreneurial desires. 
  • Our team members all understand that being apart of Emoji Express means being apart of something bigger than ourselves
  • Lastly, we hope that as you shop with Emoji Express in the near future you will truly understand the hard work that goes behind each and every garment you purchase, and the impact a purchase of pants is having in the lives of children Generation Ubuntu serves !!! 

Emoji Express Sample Fall Collection

  • What our products are like
 

More Emoji Express images to look at (Old, rough sketches).....

 

Risks and challenges

Our biggest challenge is very similar to ever entrepreneur pursuing a crowdfunding campaign. We believe that our biggest challenge would be getting potential backers excited about contributing to our campaign.

We truly hope that backers would buy into the vision and progress of this growing online apparel store. There are many stakeholders involved with our company, from our CEO, to our employees, to NGO partners.

Our kickstarter campaign is designed to ease financial stress on our young company. Because our team is complied of young college entrepreneurs we truly want to mitigate the need for pursuing bank loans in this early stage of our company.

Also, because we have realized a strong market for apparel products like our own, we hope that our campaign will bring brand awareness and expand our customer base beyond what it is now.

This campaign is at the utmost importance for our company. When we launched our fall collection, our customer base expanded tremendously. We received inquiries from individuals who wanted to become involved in our company and customers who truly wanted to purchase our products immediately. This seemed impossible because we only had enough funds to develop sample designs and did not have mass produced products for sale.

This campaign would be a huge boost for our company. We have already began the preliminary work that we outline on the timeline portion of our campaign. We have began working with manufacturers and our team of designers have began developing ready for production patterns and samples. We are eager to begin production, but we need your help to cross the finish line.

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FAQ

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Support this project

  1. Select this reward

    Pledge $10 or more About $10

    Backer who pledge up to $10 will receive and Emoji Express "Thank you" wrist band

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    4 backers
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    Kickstarter is not a store.

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  2. Select this reward

    Pledge $20 or more About $20

    Backers who pledge up to $20 will be the first customers to be notified when all our goals under our Kickstarter project are met and our website has all our intended designs and products ready for customers to purchase

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    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $30 or more About $30

    Backers who pledge up $50 will receive a free Emoji Express T-shirt

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    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $100 or more About $100

    Backers who pledge up to $100 will receive a custom made shoe of their choice from our new selection of products.

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    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $200 or more About $200

    Backers who pledge up to $200 will receive a full outfit of their choice from out new selection of products

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (35 days)