Risks and challenges
Our biggest challenge is very similar to ever entrepreneur pursuing a crowdfunding campaign. We believe that our biggest challenge would be getting potential backers excited about contributing to our campaign.
We truly hope that backers would buy into the vision and progress of this growing online apparel store. There are many stakeholders involved with our company, from our CEO, to our employees, to NGO partners.
Our kickstarter campaign is designed to ease financial stress on our young company. Because our team is complied of young college entrepreneurs we truly want to mitigate the need for pursuing bank loans in this early stage of our company.
Also, because we have realized a strong market for apparel products like our own, we hope that our campaign will bring brand awareness and expand our customer base beyond what it is now.
This campaign is at the utmost importance for our company. When we launched our fall collection, our customer base expanded tremendously. We received inquiries from individuals who wanted to become involved in our company and customers who truly wanted to purchase our products immediately. This seemed impossible because we only had enough funds to develop sample designs and did not have mass produced products for sale.
This campaign would be a huge boost for our company. We have already began the preliminary work that we outline on the timeline portion of our campaign. We have began working with manufacturers and our team of designers have began developing ready for production patterns and samples. We are eager to begin production, but we need your help to cross the finish line.
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