Hi, I'm Cathy Evans, owner of Shoot the Moon, Inc., and a graduate of Maryland Institute College of Art. With 25 years of experience running my own graphic design business, I believe I have the marketing savvy needed to successfully brand and promote any business, including this one. Part of my success in my graphic design business comes from honestly wanting to help people succeed.
One of my pet passions has been to help promote the work of fine artists and craftspeople in the Baltimore community. Let’s face it – not many artists are business people as well. I have encountered so many talented artists, who when I ask, "Where do you show? Who represents you?", they answer nobody and nowhere. Well maybe they do craft shows now and then, but I have done that myself, and though it can be profitable it can also be soul-sucking.
Much of this incredible art is stored away in closets or on shelves in studios. By charging a sliding-scale commission based on object price it is my intention to create a space where artists will take away most of the sale price themselves
I want these artists to keep making art and leave the business to me. At least for 7 weeks. The 7 weeks leading up to and just after the holidays – November 22 through December 27 is the peak shopping time. I want to offer unique, one of a kind gifts produced by local artists to the general public. Everyone benefits; both artists and gift-buyers.
Two of my other pet passions are for the Maryland SPCA, which does a tremendous job of finding homes for dogs and cats every day, and the Phoenix Wildlife Center, a non-profit 501(c)(3) corporation dedicated to the rehabilitation and return to the wild of native wildlife. Phoenix Wildlife Center is also dedicated to education of the public on wildlife issues, and is run entirely by volunteers.
I will be donating all of the store earnings on commissions for the opening weekend to the Maryland SPCA. On another Sunday, we will have Kathy Woods visit us from the Phoenix Wildlife Center with one of her education birds. All commissions earned that day will go to benefit her organization.
I plan on promoting the store through social media outlets, blogs, and special events such as a special invitation only preview opening, workshops, and artist talks.
Risks and challenges
The first challenge that I face is finding a storefront space in an area that sees frequent foot traffic as well as easy parking. We are currently looking at spaces in Mt. Washington, Hampden and Mt. Vernon.
The money that I am raising is to pay the leasing fees for that time, as well as any initial set up costs. It's not a lot. Initially I was going to front the money myself, but because there is no guarantee that I will make it back in commissions, I thought I would look for donors.
Most of the money raised by actual sales in the store will go directly to the artists. I am offering my time there at no cost, only anything I make from selling my own art.Learn about accountability on Kickstarter
- (16 days)