Dear everyone, we are so immensely happy with your support. It's above all our expectations and simply just fantastic. In such a short time, you have helped us reach our first goal.
There is plenty of work to do, miles to walk and impact we can create. We have made new stretch goals in order to aim high and increase the impact to help more women in prison through the manufacturing of beautiful clothes in 100% natural materials. Let's employ more women in prison and create more fantastic styles. Let's aim higher!
We go where the best and most sustainable materials meet the highest rate of poverty-related crime for women. Our purpose is to give women in prison fair wages and new skills so they can provide for themselves and their children, and break the spiral of poverty. We envision a new world of fashion, where each piece of clothing helps solve a problem instead of creating one.
Our first collection is made from 100% baby alpaca wool and made by women in prison in Cusco, Peru.
Our first collection is inspired by a mix of Scandinavian subtlety and the bold colours of Peru. Our style is rooted in the Danish design tradition, where aesthetics and function unite. This means that while the look is chic and elegant, the products are also warm and durable. We pay attention to detail and finish, while caring for the environment. The construction technique is fully fashioned, meaning the seams have no allowance and therefore there is no waste. With timeless, quality design, we want you to feel confident, cool and comfortable in your CARCEL knitwear.
In Peru, the number of women in prison has doubled the past 15 years. Like Gloria, the majority are sentenced for drug-trafficking, and go under the name of 'drug mules'. The drug cartels target girls from poor backgrounds, often the young, beautiful and pregnant girls, because they have better chances of getting through customs. These girls often get sentences of 8 - 15 years behind bars.
Peru has a long tradition for alpaca and knitwear. We use the fantastic expertise of these women and turn otherwise wasted time into skills and paid jobs so women in prison can support themselves and their children. This means that they can cover their basic living costs, send their children to school, save up for a crime-free beginning, and ultimately break the spiral of poverty.
‘Baby alpaca’ refers to the fibers of the neck and underbelly of the adult alpaca, where the fur is softest. The animals are free roaming on farms and live in harmony with nature. Alpacas are shorn once a year. No chemicals are used to process the material and very little water and dye is needed. Since it is a natural fiber, it is completely biodegradable. And, important to say that alpacas have the coolest look!
We are a social business because we believe in improving lives for women in prison through a sustainable business model. The more customers we get, the more women in prison we can employ. We invest in good salaries for women in prison, the best materials and quality designs that last. We cut prices by selling exclusively online, and give you Danish design that does good – but without the luxury mark-up.
The funds we receive on Kickstarter will go towards buying new machines, raw materials, training, production, and most importantly salaries for the women who are making your clothes.
HOW WE WORK INSIDE
We have an official partnership with the National Prison System in Peru which grants us access to work inside the prisons, and pay the women directly for each item they make. We have a local production manager who is there every day, to ensure transparency and that the production meets our high quality standards. Inside each product, you will find the name of the women who made it.
Risks and challenges
Delivery time: In manufacturing there will always be a risk of delay. Considering our production set up there can be challenges we haven't foreseen. We have built in time to get new machines, do capacity building and training and we have a great relationship with our local production manager who works inside the prison. We've added buffers to the lead times just in case.
Duty/VAT charges: If you live outside of the EU, you will be responsible for any applicable duty/VAT charges. Customs: Some countries are known for being very slow with customs, and you probably know if you live in one. We're sorry that we can't put a magic stamp on our packages to help them get through faster.
We'll update you frequently about our progress, and if there are any blips along the way, we'll let you know!
- (30 days)