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Carcel is a fashion label from Copenhagen produced by women in prison and made from 100% natural materials.
Carcel is a fashion label from Copenhagen produced by women in prison and made from 100% natural materials.
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277 backers pledged DKK 351,950 to help bring this project to life.

About this project

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DKK 351,950

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Dear everyone, we are so immensely happy with your support. It's above all our expectations and simply just fantastic. In such a short time, you have helped us reach our first goal.

There is plenty of work to do, miles to walk and impact we can create. We have made new stretch goals in order to aim high and increase the impact to help more women in prison through the manufacturing of beautiful clothes in 100% natural materials. Let's employ more women in prison and create more fantastic styles. Let's aim higher!

 

 

 

 

We go where the best and most sustainable materials meet the highest rate of poverty-related crime for women. Our purpose is to give women in prison fair wages and new skills so they can provide for themselves and their children, and break the spiral of poverty. We envision a new world of fashion, where each piece of clothing helps solve a problem instead of creating one. 

Our first collection is made from 100% baby alpaca wool and made by women in prison in Cusco, Peru.

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Our first collection is inspired by a mix of Scandinavian subtlety and the bold colours of Peru. Our style is rooted in the Danish design tradition, where aesthetics and function unite. This means that while the look is chic and elegant, the products are also warm and durable. We pay attention to detail and finish, while caring for the environment. The construction technique is fully fashioned, meaning the seams have no allowance and therefore there is no waste. With timeless, quality design, we want you to feel confident, cool and comfortable in your CARCEL knitwear. 

    

 

In Peru, the number of women in prison has doubled the past 15 years. Like Gloria, the majority are sentenced for drug-trafficking, and go under the name of 'drug mules'. The drug cartels target girls from poor backgrounds, often the young, beautiful and pregnant girls, because they have better chances of getting through customs. These girls often get sentences of 8 - 15 years behind bars.

   

Peru has a long tradition for alpaca and knitwear. We use the fantastic expertise of these women and turn otherwise wasted time into skills and paid jobs so women in prison can support themselves and their children. This means that they can cover their basic living costs, send their children to school, save up for a crime-free beginning, and ultimately break the spiral of poverty.

 

 

 

  

‘Baby alpaca’ refers to the fibers of the neck and underbelly of the adult alpaca, where the fur is softest. The animals are free roaming on farms and live in harmony with nature. Alpacas are shorn once a year. No chemicals are used to process the material and very little water and dye is needed. Since it is a natural fiber, it is completely biodegradable. And, important to say that alpacas have the coolest look!

 

 

  

  

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

We are a social business because we believe in improving lives for women in prison through a sustainable business model. The more customers we get, the more women in prison we can employ. We invest in good salaries for women in prison, the best materials and quality designs that last. We cut prices by selling exclusively online, and give you Danish design that does good – but without the luxury mark-up.

The funds we receive on Kickstarter will go towards buying new machines, raw materials, training, production, and most importantly salaries for the women who are making your clothes.

 

 

HOW WE WORK INSIDE

We have an official partnership with the National Prison System in Peru which grants us access to work inside the prisons, and pay the women directly for each item they make. We have a local production manager who is there every day, to ensure transparency and that the production meets our high quality standards. Inside each product, you will find the name of the women who made it.

 

 

 

 

 

 

 

Risks and challenges

Delivery time: In manufacturing there will always be a risk of delay. Considering our production set up there can be challenges we haven't foreseen. We have built in time to get new machines, do capacity building and training and we have a great relationship with our local production manager who works inside the prison. We've added buffers to the lead times just in case.
Duty/VAT charges: If you live outside of the EU, you will be responsible for any applicable duty/VAT charges. Customs: Some countries are known for being very slow with customs, and you probably know if you live in one. We're sorry that we can't put a magic stamp on our packages to help them get through faster.
We'll update you frequently about our progress, and if there are any blips along the way, we'll let you know!

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Support this project

  1. Select this reward

    Pledge DKK 10 or more About $1

    SUPPORT WOMEN IN PRISON

    Approx $1 / €1

    Donate any amount through this pledge and help us build a new type of fashion label that changes lives for women in prison. Everything counts.

    In return, we will send you a personal e-thank you card and a bucket full of good karma.

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    53 backers
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  2. Select this reward

    Pledge DKK 500 or more About $73

    SCARF - CLASSIC MILANO KNIT

    Approx $75 / €70

    GET TO KNOW OUR QUALITY
    CLASSIC SCARF IN MILANO KNIT
    IN 6 BOLD COLOURS

    Dimensions:
    32 x 160 CM / 12.5" x 63"

    Soft milano knit in 100% baby alpaca. Choose between 6 colours. You confirm colour at the end of the campaign through a survey.

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    27 backers
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  3. Select this reward

    Pledge DKK 750 or more About $110

    UNISEX TEE EARLY BIRD

    Approx $110 / €100

    A THIN, SOFT JERSEY KNIT
    STYLISH AND WARM
    NOT YOUR AVERAGE TEE

    Fine jersey knit in 100% baby alpaca. Choose between 4 colours. You confirm colour and size at the end of the campaign through a survey.

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    Ships to Anywhere in the world
    Limited 24 backers
    DKK
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  4. Select this reward

    Pledge DKK 850 or more About $124

    UNISEX TEE

    Approx $125 / €115

    A THIN, SOFT JERSEY KNIT.
    STYLISH AND WARM.
    NOT YOUR AVERAGE TEE.

    Fine jersey knit in 100% baby alpaca. Choose between 4 colours. You confirm colour and size at the end of the campaign through a survey.

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    24 backers
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  5. Reward no longer available

    Pledge DKK 1,550 or more About $226

    WOMEN'S SWEATER EARLY BIRD

    Approx $225 / €210

    THE SWEATER YOU'LL WEAR
    ALL THE TIME
    SOFT, LIGHT, WARM AND COOL

    Soft milano knit in 100% baby alpaca. Choose between 6 colours. You confirm colour and size at the end of the campaign through a survey.

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    Ships to Anywhere in the world
    Reward no longer available 15 backers
    DKK
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  6. Select this reward

    Pledge DKK 1,550 or more About $226

    MEN'S SWEATER EARLY BIRD

    Approx $225 / €210

    CLASSIC, QUALITY SWEATER
    DRESS WELL AND DO GOOD

    Soft milano knit in 100% baby alpaca. Choose between 6 colours. You confirm colour and size at the end of the campaign through a survey.

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    Ships to Anywhere in the world
    Limited 14 backers
    DKK
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  7. Select this reward

    Pledge DKK 1,700 or more About $248

    WOMEN'S SWEATER

    Approx $250 / €230

    THE SWEATER YOU'LL WEAR
    ALL THE TIME
    SOFT, LIGHT, WARM AND COOL

    Soft milano knit in 100% baby alpaca. Choose between 6 colours. You confirm colour and size at the end of the campaign through a survey.

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    Estimated delivery
    Ships to Anywhere in the world
    62 backers
    DKK
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  8. Select this reward

    Pledge DKK 1,700 or more About $248

    MEN'S SWEATER

    Approx $250 / €230

    CLASSIC, QUALITY SWEATER
    DRESS WELL AND DO GOOD

    Soft milano knit in 100% baby alpaca. Choose between 6 colours. You confirm colour and size at the end of the campaign through a survey.

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    Estimated delivery
    Ships to Anywhere in the world
    18 backers
    DKK
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  9. Select this reward

    Pledge DKK 3,400 or more About $497

    WOMEN'S FULL OUTFIT

    Approx $500 / €450

    LOOK FLY FROM HEAD TO TOE
    DRESS UP BY DRESSING DOWN
    WEAR THE FULL OUTFIT

    Includes 1 women's sweater + 1 women's trousers. Soft milano knit in 100% baby alpaca. Choose between 6 colours. You confirm colour and size at the end of the campaign through a survey.

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    6 backers
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  10. Select this reward

    Pledge DKK 3,400 or more About $497

    MEN'S FULL OUTFIT

    Approx $500 / €450

    THIS IS YOUR NEW COMFORT ZONE
    A STRONG AND CONFIDENT LOOK
    A WINTER'S DREAM COME TRUE

    Includes 1 men's sweater + 1 men's trousers. Soft milano knit in 100% baby alpaca. Choose between 6 colours. You confirm colour and size at the end of the campaign through a survey.

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    3 backers
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  11. Select this reward

    Pledge DKK 3,400 or more About $497

    SWEATER PACK - 2 pieces

    Approx $500 / €450

    CLASSIC QUALITY SWEATER
    THAT YOU'LL WANT TO WEAR
    ALL THE TIME. TWICE!

    Choose you 2 favourite sweaters from the collection. Choose between 6 colours and 2 styles. You confirm colour, style and size at the end of the campaign through a survey.

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    7 backers
    DKK
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  12. Select this reward

    Pledge DKK 6,850 or more About $1,001

    FULL WARDROBE (4 pieces)

    Approx $1000 / €920

    YOU LIKE IT ALL
    GET WHAT YOU NEED
    AND FEEL GOOD ABOUT IT

    Choose your 4 favorite pieces from the collection and mix. You confirm colour, size and style at the end of the campaign through a survey

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    Ships to Anywhere in the world
    2 backers
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  13. Select this reward

    Pledge DKK 10,250 or more About $1,498

    FULL WARDROBE (6 pieces)

    Approx $1500 / €1380

    YOU LIKE IT ALL
    GET WHAT YOU NEED
    AND FEEL GOOD ABOUT IT

    Choose your 6 favorite pieces from the collection and mix. You confirm colour, size and style at the end of the campaign through a survey.

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    Ships to Anywhere in the world
    0 backers
    DKK
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  14. Select this reward

    Pledge DKK 13,650 or more About $1,994

    FULL WARDROBE (8 pieces)

    Approx $2000 / €1850

    YOU LIKE IT ALL
    GET WHAT YOU NEED
    AND FEEL GOOD ABOUT IT

    Choose your 8 favorite pieces from the collection and mix. You confirm colour, size and style at the end of the campaign through a survey

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    Ships to Anywhere in the world
    1 backer
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Funding period

- (30 days)