My upcoming tween novel, Rules to Rock By, tells the story of Annabelle Cabrera, a 12-year-old girl who forms a rock band at her school. Slated for a June 22, 2010 publication by WALKER BOOKS FOR YOUNG READERS, the novel is an inspirational tale about artistic collaboration, overcoming bullies, thriving in the face of negligent parenting, and plain-old rocking out.
Along with a team of talented teen and adult musicians, I am recording a music soundtrack to the book. When you listen to the album, you'll be "listening to" The Bungles, the fictional band from Rules to Rock By. Two dynamic teen-girl singers will sing both original tunes and cover versions of classic- and indie-rock songs from the 60s, including songs by The Breeders, The Beatles, Santogold, and Cheap Trick. We're working in a rough-around-the-edges style that evokes the essence of a gifted tween garage-band that is just finding its creative legs.
WHY A SOUNDTRACK?
Because I want to do innovative things with music, and with children's literature. From the beginning, I have envisioned Rules to Rock By as a multi-media product featuring prose, music, videos, and more. I want to produce a new kind of kids' music: music performed by young people, for young people, and contextualized and strengthened by the power of storytelling.
WHERE WILL YOUR MONEY GO?
If I raise 5K, I will be able to complete (we're about halfway finished already, having self-funded up until now) the recording, editing, mixing and mastering of a soundtrack album that will be AWESOME, KILLER, and SWEET. And yes, it will also be KICK-ASS. Though many of my collaborators are working at drastically reduced rates (thank you, Chris Daddio!), I will be able to compensate the many musicians and other colleagues who are making this a reality (with more than just endlessly repeated expressions of thanks and gratitude).
WHAT HAPPENS IF WE RAISE MORE THAN 5K?
If we do, we will be able to launch an ambitious marketing campaign. I want to pursue an aggressive retail-marketing campaign that will land this product in the Barnes & Nobles of the world, but I also want to be bold about online marketing and PR so that Rules to Rock By is pitched and reviewed not just in national publications such as The New York Times, Parenting, and Spin, but on NPR and influential blogs like Pitchfork and Stereogum. Of course, it costs quite a bit to hire experienced marketing and PR people - the caliber of professional who can expose thousands of people to what I hope will be a fun, exciting and unique record - and my fundraising efforts will continue well beyond the end of this project. But I know that Kickstarter will do exactly what its name says, and springboard Rules to Rock By to a place where we can meet those challenges from a position of real strength.
- (58 days)