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Jubaami bars - first energy bar made of pinole, fuel of the Tarahumaras, gluten-free & vegan source of energy from blue corn
Peak Pinole - first energy bar made of pinole. What is pinole? the fuel made of blue corn of the Tarahumaras, best ultra-runners in the world!!! Designed by ultra-runners, for ultra-runners.
Peak Pinole - first energy bar made of pinole. What is pinole? the fuel made of blue corn of the Tarahumaras, best ultra-runners in the world!!! Designed by ultra-runners, for ultra-runners.
137 backers pledged £20,157 to help bring this project to life.

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Jubáami – ultimate ultra-runner bar, vegan & gluten-free

£20,157

137

  *desplácese en la parte inferior para la versión en español!

We designed the first energy bars in the world made of pinole for runners and athletes. Jubáami means "ultimate" in the language of the Tarahumara. They're filled with healthy ingredients native to Mexico, such as chia seeds, amaranth, and agave syrup to give you energy for miles. 

Jubáami bars are gluten-free, free of refined-sugar, GM-free, vegan, and kosher.

 

 

 

 

 

 

 

  

 

The Tarahumara, legendary runners in sandals, have used pinole to fuel their runs for centuries. Yet, too few of us know of this Aztec source of energy. It's a flour made of blue corn – the best kept superfood secret – that keeps you going mile after mile...  

 

 

We need your help to purchase the machinery needed to turn blue corn into pinole and then finally into Jubáami bars! 

However, you won't only be helping us...the machinery you help to buy will be owned by the farmers in Mexico! This enables them to create and sell the bars, making 100X more than if they were just selling the corn. 

We are committed to going 'beyond Fairtrade' to improve the lives of blue corn farmers in Mexico, but we need your help to do it! Scroll down to find out more about where Jubáami got started & find out what rewards you can get for pledging...

 

 

 

 

  

We'll contact our donors once the campaign is complete for delivery addresses and other particulars. Thank you!

  

 

It started in the ring... 

Our founder Alexa was powered by pinole when she won Mexico's regional boxing championships... that's when she decided to create her company to share pinole with the rest of the world. 

We developed a model – based on Alexa's PhD at Oxford studying blue corn farmers – that goes beyond fair trade:

  • We source directly from indigenous farmers in Mexico (socially and environmentally sustainable). 
  • We bring you Jubáami bars directly to your doorsteps through subscription models. 
  • Profits – that would go to retailers or wholesaler – are redirected to purchasing the manufacturing machines for our corn farmers! Every bar helps them, little by little, gain ownership of the infrastructure that turns blue corn into your Jubáami bars.

     

    

 

We support Azure's project because this is the type of sustainable business that will help rural communities empower themselves to fight poverty through marketing of their traditional foods! (Alfonso Rocha Robles; Leader of Slow Food Mexico)

      

 

 

 

 

 

 

  

 

 

Los Tarahumara, corredores legendarios en guaraches, han usado el pinole para energizar sus travesías por siglos, pero muy pocos saben de esta fuente de energía azteca. El pinole es una harina hecha de maíz azul —el superalimento secreto mejor guardado— que te mantiene activo kilómetro tras kilómetro…  

¡Apóyanos para comprar la primera parte de la maquinaria que necesitamos para hacer nuestras barras de pinole!

 

 

Jubáami significa “supremo” en tarahumara. Y nuestras barras son en efecto supremas en todos los sentidos. Son las primeras barras energéticas en el mundo hechas de pinole, perfectas para atletas de resistencia. Nuestras barras están repletas de ingredientes saludables nativos de México, como las semillas de chía, el amaranto y la miel de agave. Pero van más allá, nuestras barras están hechas de maíz azul que cultivan campesinos indígenas a las faldas del volcán Popocatepetl para asegurarnos que nuestro pinole azul es de herencia ancestral.

Las barras Jubáami son libres de gluten, libres de azúcares, libres de OGM, refinados, veganas y kosher.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Contactaremos a nuestros donadores una vez que la campaña esté completa para completar las direcciones de envío y otros asuntos. ¡Gracias!

    

 

En el ring…  

Nuestra fundadora Alexa con la energía del pinole ganó el campeonato regional de box en México… Ahí fue cuando decidió crear su compañía para compartir el pinole con el mundo.

Desarrollamos un modelo —basado en la investigación doctoral de Alexa en Oxford sobre productores de maíz azul— que va más allá del comercio justo:  

  • Nos abastecemos directamente de productores indígenas en México (social y ambientalmente sustentables). 
  • Llevamos las barras Jubáami directamente a la puerta de tu casa mediante modelos de subscripción. 
  • Las ganancias —que normalmente irían a distribuidores o revendedores— ¡se redirigen a la compra de maquinaria para nuestros productores de maíz! Por lo tanto, cada barra ayuda poco a poco a que ganen su propia infraestructura para transformar su maíz azul en tus barras Jubáami.

    

 

 

Apoyamos el proyecto de Azure porque este es el tipo de negocio sustentable que va a ayudar a empoderar a las comunidades rurales para luchar contra la pobreza ¡mientras continúan vendiendo sus alimentos tradicionales! (Alfonso Rocha Robles, líder de Slow Food México)

   

 

 

 

 

 

 

 

 

 

Risks and challenges

We are committed to working with small-scale farmers in Mexico. This entails a certain uncertainty regarding each year's yields as well as a variability in the price of corn due to economic instability and fluctuations of oil prices. This could cause delays in the delivery of our rewards. Thank you for your patience.

We also need to tweak recipes according to how each ingredient grows that year. So we might have a slightly different recipe when the bars reach you. Fear not! They will be just as healthy, nutritious and delicious.
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Riesgos y desafíos:

Estamos comprometidos a trabajar con agricultores de pequeña escala en México. Esto involucra cierta incertidumbre respecto a las cosechas anuales, y a la variabilidad del precio del maíz debido a la inestabilidad económica y a las fluctuaciones de los precios del petróleo. Esto puede causar retrasos en los envíos de nuestras recompensas. Te agradecemos tu paciencia.

También tenemos que adaptar las recetas de acuerdo a los cultivos anuales de los ingredientes, por lo que pueden cambiar ligeramente cuando lleguen tus barras. ¡Pero no temas! Van a ser igual de saludables, nutritivas y deliciosas.

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Support

  1. Select this reward

    Pledge £8 or more About $10

    Discovery prize

    3 bars, one of each flavour, for you to discover our range of Jubáami bars!

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    18 backers
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    Pledge £15 or more About $19

    Discovery prize + T-shirt

    6 bars to try out our first line of Jubáami bars!

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    28 backers
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  3. Select this reward

    Pledge £25 or more About $32

    Taster box

    One-off gift box of 12 bars + T-shirt.

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    38 backers
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    Pledge £35 or more About $45

    Taster box + tote bag

    £25 reward + tote bag – to spread the Jubáami word wherever you go!

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    12 backers
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  5. Select this reward

    Pledge £50 or more About $65

    Curiosity Box

    £35 reward + pinole + booklet of recipes + vote on our next flavour!

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    Limited 9 backers
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  6. Select this reward

    Pledge £80 or more About $104

    Bronze subscription (3 months)

    Early bird offer of 2x monthly boxes of 6 bars + T-shirt + vote on our next flavour!

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    Limited 8 backers
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  7. Select this reward

    Pledge £150 or more About $194

    Silver subscription (6 months)

    Early bird offer of 2x monthly boxes of 6 bars + T-shirt + custom bag + vote on our next flavour!

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    Limited 2 backers
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  8. Select this reward

    Pledge £280 or more About $363

    Golden subscription (12 months)

    Early bird offer of 2x monthly boxes of 6 bars + T-shirt + launch invitation + custom bag +pinole + booklet of recipes + vote on the next flavour!

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  9. Select this reward

    Pledge £600 or more About $778

    Club Offer

    300 bars + 10 T-shirts.
    Be one of the very first teams in the world to be fuelled by our an ancient Aztec energy!

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  10. Select this reward

    Pledge £3,000 or more About $3,889

    Flavour Creator

    Create your very own flavour of Jubáami bar with our team of food technologists in Mexico. You will have the opportunity to taste 3 different iterations of your bar as we develop it. Once the recipe is finalised, we will send you 370 bars, one bar for each day of the year (and a couple to hand out to friends)! You will also receive two T-shirts + 2 custom bags.

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Funding period

- (25 days)