Positive/Negative Magazine is an annual publication created solely by students. It is produced by the Editorial Design and Photography class at Rochester Institute of Technology in the College of Imaging Arts and Sciences. This magazine will be beautifully printed and contain 100+ pages incorporating originally written articles, design, and photography formulated solely for this magazine. An iPad compatible version of the magazine will be released as well.
Positive/Negative, Volume 8 is unique from past publications. Our theme is Stream of Consciousness. Our goal is to create a more humanistic feeling magazine by sequencing articles to establish an uninterrupted narrative from article to article. This requires students to coordinate the topics of their articles with one another to construct a smooth flow for the reader.
Each article is a collaboration between one designer and one photographer. Together, they write an article and create a layout that melds together wonderful design and photography to work as a whole. The common link between each article is that they all represent a positive or negative view.
We are hard at work creating the content for this magazine, but we need your help! Your generous donation will be put towards all aspects of publishing this magazine including printing, binding, and the cover photo shoots. So, please help us make this publication incredible!
Positive/Negative is run by a staff of 20 students elected to maintain specific roles, this includes Art Directors, Production Editors, Design Directors, Photo Editors, Copy Editors, Feature Editors, and a Web/Promo Team. These staff members hold meetings and spend time organizing and running the magazine. They create a unified magazine along with an original table of contents page and cover.
Feel free to follow our progress at:
Positive / Negative Magazine 7, Editorial Design, co-taught with Professor Denis Defibaugh, Fall Magazine received ADDY Awards from the Rochester Advertising Federation: Gold for cover design, Gold for interior design, and Silver for a spread called Mass Surveillance. Also won Addy District 12 Gold Awards for interior design and National Addy Gold Award for Student Publication Design. Semi-finalist in Adobe Design Achievement Awards. Best in Show for Student Work in the AIGA New York State of Design Competition
Positive / Negative Magazine 6, Editorial Design, co-taught with Professor Denis Defibaugh, Fall Magazine received ADDY Awards from the Rochester Advertising Federation: Gold for cover design and Silver for interior design
Positive / Negative Magazine 5, Editorial Design, co-taught with Professor Denis Defibaugh, Winter Magazine received two Platinum Awards for Cover Design and Interior from CREATIVITY INTERNATIONAL AWARDS 42nd Annual Print and Packaging Competition. Entries from 31 countries.
Positive / Negative Magazine 4, Editorial Design, co-taught with Professor Denis Defibaugh, Winter Magazine received Platinum Award for Student Photography, Magazine or Series from CREATIVITY INTERNATIONAL AWARDS 40th Annual Print and Packaging Competition. Entries from 31 countries.
Positive / Negative Magazine 1, Editorial Design, co-taught with Professor Denis Defibaugh, Winter Magazine received Outstanding Student Magazine Award / Interior from CREATVITIY INTERNATIONAL AWARDS 38th Annual Print and Packaging Competition. Entries from 31 countries.
Risks and challenges
Each pair of students (designer + photographer) creates 3 articles intended for the magazine. Work in progress and critiques are held with the entire class, commenting on design and photography. Feature Editors choose which articles make it into the magazine.
It is up to us to organize a budget for the magazine. All funds go towards all aspects of creating a final magazine such as paper, printing, binding, creating a cover, and distributing the magazine.
Our Production Editors hold considerable responsibilities to make sure the magazine is published on time. They make sure all files are formatted properly and ready for print, which can be difficult because there are many different aspects such as text, graphic elements, and photographs coming together as one. Additionally, they make decisions about innovative printing strategies such as choosing the materials used to print, and binding techniques.
- (30 days)