Who We Are
We are Milton Matthew Horowitz, Ryan Forte and Todd Smyth and we formed Nonlinear Technology to change the way people watch movies.
We are developing software that will allow filmmakers to produce non-linear movies that will enable audiences to influence the plot – with a simple app, in real-time while they’re viewing them in the theater. The days of movies being a passive experience are gone...
Since Shakespeare first wrote the words “To be or not to be” you will finally have a choice at the theater!
Movie theater attendance is on a steady decline....and rightfully so. Due to subscription television, video on-demand, and the dropping prices of home theaters/HDTVs the benefits of watching a movie at the theater vs. at your home are becoming blurred.
One way to appeal to audiences is engaging them throughout the movie, and with a lot more at stake than just rattling em around their seats like 4D. Instead, nonlinear movies give interactive control to the audience, allowing them to decide what the characters ultimately do, and how the story unfolds – just like those books you read as a kid that have you flip to different pages for different outcomes/story lines.
Our Goal is to bring Nonlinear Film Technology to a movie theater near you by providing all the tools, software & solutions needed to make Nonlinear Film Technology available/accessible to everyone involved in the film industry.
Whether you're the movie-goer or the movie maker we will make Nonlinear Films & Nonlinear Film Making available through our cross platform mobile application and the Nonlinear Film Editing Software.
What is a Nonlinear Film?
For the first time plot and character choices will be manipulated by the audience collectively and displayed in a seamless manner. The nonlinear experience engages audiences with two types of choices: passive and active.
Passive Choices enable the collective audience to manipulate minor variances in the characters’ lives, like what to wear or who to talk to.
Active Choices have more immediate effects on the characters and story.
These tend to be of greater magnitude and seriousness like the human “fight or flight” response. In both passive and active choices, the results and outcomes reflect that of real life. Although you may plan or make choices on what you want to happen in life, things do not always go the way you think they will...
How Nonlinear Films Work
Moviegoers download a free app to their phones. Before the movie, users “log in” to the movie by scanning a code presented at the end of the previews or inputting a verification code, connecting them and fellow moviegoers to the movie.
As the plot unfolds, the film will pause and give audiences a few moments to vote on which decision a character should make, or how the movie should continue. “Should the action hero punch the enormous bad guy or should he tackle him?” “Should the teenager fight back against the knife-wielding maniac or run away as fast as he can?” “Should the nerdy guy ask the cute girl out or not?”
How does the voting system work?
The voting system is done on a one-vote-per-device basis, typically with 2-4 options to choose from. The votes are sent to a theater server to be tallied and then displayed back to the audience in real-time as choices are executed, controlling the flow of the movie.
Benefits of the Nonlinear System
Higher viewer engagement.
- Higher replay value.
- Piracy proof encryption for producers.
- Instant metadata and same day box office numbers.
- The app allows an intermission like atmosphere because viewers can compare how they voted amongst others and discuss.
Will improve cell phone etiquette in movie theaters with its dimming & silencing features.
- More affordable technology for theaters than 3D or 4D yet still compatible with 3D and 4D movies.
More affordable ticket pricing for the consumer than 3D or 4D movies.
Once you experience it for yourself, the endless possibilities of this style of film-making begin to become clear. We can now generate experiences that place the audience in the detective’s mind, making choices right along with the clues he uncovers; or maybe the audience is trapped inside the house with the killer. Will they be able to work cooperatively and live to see the credits? Life or death is now in the audiences’ collective hands.
Cell phones are already becoming problematic in theaters so why don't we take something that's a negative and turn it into a positive. This technology is targeted for next generation movie goers. Ask any teenager you know and they will confirm this is an awesome idea.
We need to go from this...
KICKSTARTER Stretch Goals
One frequently asked question is “how good is this movie going to be for this emerging technology no one has ever used before?”
Through the advent of crowd funding you the crowd have the ability to decide how high the production value will be for your first nonlinear film experience, as well as how popular the celebrities will be in the film.
Take a look at our stretch goals and if you notice the longer the stretch the better the cast, crew and equipment will be for this first nonlinear film intended for a live audience. The higher the production value and the bigger the celebrities are the more this film will be received by mainstream theaters.
If you can imagine funding this project we are confident you will agree the higher the production value the more successful implementing this movie technology will be. Take part in changing the evolution of film by generously backing this project.
Thank You for Funding Us!
- Collide of Scope will be shot in 4K featuring a B-list cameo in the movie.
The Nonlinear Film Editing Software will be made available on the consumer market.
Collide of Scope will be shot in 6K featuring One B-List Cameo & One B-List Supporting Role.
More Affordable Pricing on the Nonlinear Film Editing Software
- Research & Development can begin statistical analysis that will help make this technology mainstream.
Affordable Nonlinear Filmmaking Technology For All
Higher Production Value for the feature length Nonlinear Film!
- Collide of Scope will cast one A list cameo and two B-list supporting roles.
- Development of a "Home Theater" version designed to work in your home with local mobile devices.
Affordable Nonlinear Filmmaking Technology for all!
- A Hollywood Movie Going Experience to match the high quality Nonlinear Filmmaking Software.
Collide of Scope will cast 2 A list Cameos
2 B list Supporting Roles.
- For Every $1,000,000 Past the First Million You Can Expect Higher and Higher A-List Celebrities and More of Them.
Risks and challenges
We need to stand apart from all the misconceptions of former attempts by creating a complete system for everyone involved in the movie experience. There have been many other failed attempts at trying to create experiences similar to ours.
We need to make sure all of the technology is user friendly and easy enough to adapt to existing digital movie theaters. In order to make this possible there will need to be an additional server added to each theater to provide high quality playback and added security for digital movie theaters.
It will be difficult to get rid of the negative stereotype cell phones have in movie theaters. It is inevitably clear that mobile devices in movie theaters is a growing concern and it is up to us to try and channel this negative distraction into a component of the movie going experience.
We will be making this software compatible with all digital movie theaters which poses a great challenge we will have to make our software compatible with all operating systems used and provide plenty of technical support for custom functionality (This is why Research and Development is essential)
Making Sure the Film and Technology will receive enough exposure to ensure a long future for this new technology and revolution in storytelling. We need your support to make this possible by supporting a new culture, experience and most importantly industry (this is why A- List Actors are essential)
Learn about accountability on Kickstarter