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Creating a world-class taproom to showcase Northern California's craft breweries with a nod to Jack London's legacy.
Creating a world-class taproom to showcase Northern California's craft breweries with a nod to Jack London's legacy.
33 backers pledged $26,340 to help bring this project to life.

About

Jack London Taproom: Serving Up Craft Brews in Sonoma project video thumbnail
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$26,340

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Located at the gateway of Sonoma and Napa, Jack London Taproom will be a purveyor of fine local craft beer from Northern California. Opening in late Summer 2017, the Taproom, or JLTR as we like to call it, will be an homage to legendary author Jack London, and the time he spent in Sonoma County.


Jack London was known for setting his novels in places as far-flung and foreign as the Yukon Territory and the High Seas. But London’s formative years — and his final years, as well — were all spent in Northern California.

Our inspiration comes from a journey Jack took through Northern California, in which he chronicled the many towns and over 100 beer establishments he visited. We will offer a Passport Program that allows the JLTR customer to travel the historical trail and receive stamps from participating breweries along the way. Once the passport is full, the JLTR customer will receive a beer for the exact cost that Jack paid over 100 years ago.

The Kickstarter fund will allow us to complete the outdoor Taproom beer garden located adjacent to the Taproom at Cornerstone Sonoma. Cornerstone is a marketplace featuring a collection of world-class shopping, boutique wineries and tasting rooms, artisanal foods, art-inspired gardens, live music, and home to Sunset's Gardens + Outdoor Test Kitchen. The space is surrounded by rolling hills, endless vineyards, and a breathtaking golden evening glow. Through our partnership with Sunset Magazine, we now have a very large outdoor fire pit and seating area (courtesy of Belgard) on decomposed granite, providing a natural, rustic look. The beer garden will also provide an area for music, private events, bar games (cornhole, anyone?), or just the perfect place to spend an afternoon. 

We will capture the creative essence and adventurous spirit of Jack, and share this lifestyle with you. Pull up a stool and join us - as Jack said, "life is so short. I would rather sing one song than interpret the thousand."

Zip-Front Hoodie Sweatshirt
Zip-Front Hoodie Sweatshirt

 

Men's T-Shirt
Men's T-Shirt

 

Women's V-Neck
Women's V-Neck

 

Trucker Hat
Trucker Hat

 

Bottle Opener
Bottle Opener

 

Sticker
Sticker

 

Risks and challenges

Regulatory Approvals
We are actively working toward obtaining all regulatory approvals needed to open the Taproom. We have successfully developed larger, more complex projects in the past and therefore have a thorough understanding of what it takes to complete these tasks. We have engaged experienced legal and regulatory advisors to assist us in obtaining these approvals and thus to ensure our success. We believe there is nothing in our plan that would prevent us from receiving the approvals. The real risk in our assessment is just the timing of the approvals.

Delays in Opening
Our target is to open in late Summer 2017. Depending on the timing of receipt of all the regulatory approvals required, this start date could be pushed back since the construction crew cannot begin its work until we have final building permits. Since we are not actually constructing a new space, but rather renovating an existing one, we don’t believe there is real risk of a material construction delay once it begins.

Capital Constraints
We have a detailed cost estimate to complete the Taproom. Private capital contributors, in addition to this Kickstarter campaign, will fund the costs of the Taproom and its beer garden. Should we require funds above and beyond our estimates, we believe additional capital will be obtainable.

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  1. Select this reward

    Pledge $5 or more About $5

    SOUR | Taproom Sticker

    Jack London Taproom Logo Sticker.

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    Pledge $25 or more About $25

    PILSNER | Church Key + Sticker

    Open your beers like the pros with a Jack London Taproom logo church key. You'll also get a logo sticker!

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    Pledge $50 or more About $50

    KOLSCH | T-shirt, Church Key + Sticker

    Custom designed Taproom t-shirt, a church key, and a sticker.

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    Pledge $100 or more About $100

    PALE ALE | Shirts, Hat + More

    Sweatshirt, t-shirt, trucker's hat and a church key.

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    Pledge $500 or more About $500

    IPA | Founders Club Copper

    Two hats, two sweatshirts, two t-shirts, two church keys, and two stickers;

    Copper Level Membership in our Founders Club, with all the perks.

    Your name prominently displayed on our Founders Board at the taproom.

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  6. Select this reward

    Pledge $500 or more About $500

    WHEAT | Event Package

    Boys (or girls) night out – party at the taproom for 10 people- includes food and beverages for a set period of time. Date subject to mutual agreement;

    Party held in VIP section of taproom (but taproom may still open to the public).

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    Pledge $750 or more About $750

    HOPS | Event Package

    Reserve a date at the taproom for an event of your choice! No charge for site fee (food and drink additional; average site fee starts at $1500)
    You get the choice of our outdoor garden in front or more secluded secret garden (taproom still open, but your space will be reserved and blocked)
    Getting married at Cornerstone? Celebrating a birthday? Perfect for a rehearsal dinner, bachelor party, or company retreat.

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    Pledge $750 or more About $750

    BARLEY | Event Package

    Private, hosted pairing of some of our then-current offerings with food for 10 people. Date subject to mutual agreement.

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    Pledge $1,000 or more About $1,000

    RYE | Event Package

    10 tickets to our grand opening party – date to be announced.
    10 limited edition, grand opening t-shirts.

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    Pledge $1,000 or more About $1,000

    DOUBLE IPA | Founders Club Gold

    Founders Merchandise: four of all items (hat, t-shirt, sweatshirt, church key);

    Gold Level membership in our Founders Club, with all the perks;

    Your name prominently displayed on our Founders Board at the taproom.

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    Pledge $5,000 or more About $5,000

    DOPPELBOCK | Founders Club Platinum

    Private event at taproom for 50 people – food and beverages included. Date subject to mutual agreement.

    Two custom taproom jackets (with donor’s name and custom logo);

    Platinum Level membership in our Founders Club, with all the perks;

    Your name prominently displayed on our Founders Board at the taproom.

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    Pledge $10,000 About $10,000

    STOUT | Founders Club Black

    Private event at taproom for 100 people – food and beverages included. Date subject to mutual agreement.

    Two custom JLTR jackets (with donor’s name and custom logo);

    Black Level membership in our Founders Club, with all the perks;

    Two Brewer Shirts;

    Your name prominently displayed on our Founders Board at the taproom.

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Funding period

- (30 days)