Funded! This project was successfully funded on June 16, 2012.

Update #25

Facebook’s feed changes, the effect on KICKSTARTER, and what we can do about it.

6 comments

I wrote this today about the FB feed changes and how it's effecting the Kickstarter Community.   tinyurl.com/aegr523  

Facebook's feed changes, the effect on KICKSTARTER, and what we can do about it.

Facebook has recently lowered the volume on users' posts to encourage paid and promoted posts. They are doing this to generate more advertising revenue for shareholders now that the company is publicly traded.

Posts are now estimated to reach only 10% to 30% of friends' Facebook feeds.

This article on 'Dangerous Minds' by Richard Metzger is an informative read explaing the changes to the Facebook feed.

The dilemma for the KICKSTARTER COMMUNITY is that we heavily rely on Facebook's 'SHARE' and Twitter's 'TWEET' buttons to promote and to get the word out about projects. These two buttons are highly effective and powerful tools for creating healthy Kickstarter projects.

My Kickstarter advice has always been, "Don't pressure or guilt your friends to buy your book. Ask them to share and post about your project. Support and reach have more value than a single sale. The 'Share' and 'Tweet' buttons when Kickstarter projects are concerned are currency."

The great thing about the share feature is that friends only need to take five seconds of their time to hit the buttons and post something personal and nice about the project. Their post goes into their friends' feed, their friends check it out and pass it on, creating a ripple effect and expanding the reach a project has by getting it in front of an interested and supportive audience.

The Facebook share was revolutionary for growing healthy Kickstarters.

WAS revolutionary.

Those days may be over for all of us on Kickstarter.

Facebook giveth and Facebook taketh away.

The Facebook ‘share’ feature has now been lobotomized. It's returned from the doctors, but it's not the healthy and whole feature we once knew. The share feature has been broken intentionally so that now we can pay more money to go back to the doctor again and again to get it working as it should from time to time.

Let’s say you pay for the promoted post, now what?

You’re one person doing a promoted post. That’s it. Your post works once, but your friend’s posts will not have the previous effect.

*I also feel like using promoted posts is rewarding bad behavior. But it might become a necessary evil if we don't fix this problem.

Now if your friend, who had your back before, hit the share button, their post is only reaching 10% of their audience. It’s not reaching the full audience and it’s at a LOW broadcast frequency. The only way for their post to reach the full potential is if they pay the fee for the promoted post.

That’s probably not going to happen OBVIOUSLY, unless it’s your best friend or your mother or father who love you and are awesome.

For a business, you might have advertised on Facebook to build your brand, and expected your posts to reach your full audience, only to find that the terms have changed. Retention really is key with Facebook pages. It was looking good for a bit for for Facebook pages because when people hit 'LIKE' they would get updates in their FB feeds with with new posts.

All the time, work, and money you have put into cultivating your page with Facebook’s tools to reach your audience has all been forfeit.

There's been a debate with regards to Facebook advertising, if it's better to steer people towards a Facebook page or an external site. With this new action Facebook has answered that question.

If you use a Facebook page for your business instead of a site, you're on their property, and you don't own the page. If you're a business on Facebook you should steer people towards your own site & RSS feed, and come up with ways to retain customers.

Whoever fixes this problem and finds a way to recreate the Facebook share experience externally is going to be very rich. If you're a business you need to go outside the box onto real estate that's your own because the landlord can change the rules as they see fit.

Now we know that Facebook is not to be trusted. It's not wise for a business to keep their audience inside Facebook's framework. Facebook can change it up at any time and make them start over again. They'll want you to pay again and again to milk as much as they can out of you.

Remember the 'Golden Rule', "Those who have the gold, make the rules".

It's never been more true in this instance.

The cold hard truth is that we don't own facebook (unless you have some stock, then technically you own a little bit of facebook).

There's been a lot of talk in the United States these days about entitlement. We have zero entitlement when it comes to Facebook. Let's face it Facebook is not ours. Our profile isn't ours. Our posts are not ours.

Facebook has made is more apparent than ever before that we're just squatters with this new feed mutilation (soon to be renters lining up to pay regularly). It's a business and they can and WILL change the rules and take anything back as it benefits them.

If your landlord starts doing ridiculous stuff, what do you do?

You move of course.

You can own your own land. You can make your own rules. And I don't think Facebook is going to go away, but we can generate support for a feed that gives us what we want and that's not compromised.

I think the real sting is the dishonesty of Facebook. They gave us valuable tools and then took them away. We now see having those tools and abilities as our right. Without the change there was a huge potential for authors and artists to grow their audience, to have reach, to support each other, to be heard, and to build a true community that supports the arts.

One solution might be a $200 yearly Facebook flat fee, that gives full access.

Or a fee for each Kickstarter project, that takes down any walls for the Facebook feed and gives projects good circulation.

I'm not proposing a boycott or abandoning Facebook, because in all likelihood that's never going to happen. Your mom is on Facebook, and it's impossible to get her to make a switch. So we need to be realistic about that. But we can create something new where people go for information like a site, or that's specifically tailored as a feed service to them, with the social and share functions.

I do believe we can make or even encourage a rival (Like Google) or startup tech company (Like Tumblr) to come up with something better. We need something that replaces the valuable tools that Facebook gave us and then took away, and that makes them more powerful for the creative community to share and benefit from.

I personally think this will be a feed that's a combination of GOOGLE READER, GOOGLE+, and a bit of the Facebook experience. In Google Reader people plug in sites that relate to interests, so the internet comes to them. If this RSS Feed was mixed with the community media experience, where people can share, comment, and interact with others we have a winner because the Facebook Feed doesn't have the RSS feature.

Then it's important for people to be able to send out posts that can travel further and further around the internet.

Google needs to educate people that Reader exists, make it really easy to use, and make it easy to put sites that people like into it, and make it easy for friends to recommend sites. They only need to update it more and make it sexy because it's kind of blocky. Another problem is that Google Plus and Google Reader are both buried deep in Gmail. These things need to be brought in together, in a central place and not hidden.

Google has it if they created a central launch point where people log in and have options and different places to go for gmail and for the feed. Or a startup can pick up the ball and run with it.

An honest Social RSS can kick FBs butt if they're letting their guard down and going backwards.

There is a million dollar opportunity here for any tech company that wants to step in and create a full and honest feed experience without limitations.

It's time to get the Kickstarter community mobilized and to come up with solutions to this problem, so that we all benefit. We need to replace these tools that have been taken from us with more powerful new ones that encourage growth for the arts and give projects vast circulation on the internet.

We must replace the Facebook 'share' button with something honest that gives as much or more push. Or have the replacement alongside it on the Kickstarter page as a safeguard. I think it can be done, have the sticky factor, and be more interesting and engaging than the FB feed.

We've identified the problem, no complaining because that never does any good, now we need to put our thinking caps on, we need to focus and come up with viable solutions, and then we take action.

What do you think?

We don't want our voices to be muted. We want to be heard as artists, and we want to broadcast and connect with our work to the largest audience possible.

We need to start a discussion and rally the Kickstarter and creative community towards action.

Always, if need be...

We can Kickstart this thing! :)

Thank you friends!

Mark Andrew Smith

Follow me on Social Media.

TWITTER: @MarkAndrewSmith https://twitter.com/MarkAndrewSmith

GOOGLE+: https://plus.google.com/u/0/107941721361545003935/about

KICKSTARTER: http://www.kickstarter.com/profile/1940696606

FACEBOOK HAHA: http://www.facebook.com/pages/Mark-Andrew-Smith/117189784968194?ref=hl

TUMBLR: http://markandrewsmith.tumblr.com/

Comments

    1. 20776_1241380789315_1073181845_30684252_6515535_n.small

      Creator Vernon Smith on November 14, 2012

      I'm glad you posted this. I've been wondering why a lot of my friends were never showing up in my newsfeed (and also why it seemed the responses I'd been getting were seriously less than they were a year or so ago!)

      Even during my own Kickstarter campaign (which ends tomorrow) http://www.kickstarter.com/projects/1894689689/hide-a-graphic-novel-of-adolescent-horror

      -Vernon

    2. Fb_profile_picture.small

      Creator Stephen Struharik on November 9, 2012

      Here, Here! Absolutely. The need for a turnover to a new social media site is now more important than before. If we can figure out another way to embrace a community of fans and distribute information to the masses, I'm all for it. But what stops Google or whatever comes next from doing the very same thing and squatting on a company's ability to get their message out?

    3. Rob_b_w.small

      Creator Robby Goodwin on November 8, 2012

      Now Twitter has promoted tweets and tumblr has 'promote this post'. They have every right to do this to their services (because they have employees and investors to answer to), but it feel so disingenuous because in order to make money off a solution, they have to manufacture the problem.

      And the problem they created is to stifled the whole purpose of their sites. TO SHARE.

      Twitter and Tumblr are no different. I remember how 3rd party twitter apps had a lot to do with the success of Twitter. Twitter lets 3rd party companies make apps and then when these apps became successful, twitter swoops in and made their own 'official' version of the app. (i.e. tweetie and twit pics)
      Twitter has the right to do what they want with their site, but 3rd party app developers find it very hard to compete with an 'official' version.

      This remind me of when I worked at Toys R Us during the inception of video game pre-orders and the Nintendo Wii Frenzy.
      In order for us the sell our customers on the premise that they should pre-order their games, we wouldn't sell new games unless they had pre-order it. We would tell them "We'e Out Of Stock!!" You shoulda pre-order it" Even though we had a bunch of extra copies in the back.

    4. Moseface.small

      Creator JayLender on November 8, 2012

      During the Duster campaign, Micah and I had quite a bit of difficulty getting our Facebook posts to roll out to fans and friends. I think they were just rolling out promoted posts and the black magic calculations that determine who sees what were changing as we launched. We promoted many posts toward the end of the campaign and sometimes Facebook would report back that only 20-30% of the fan base had the post show up in their timelines at all--even when we paid the max. Yeah, Facebook is not as reliable a tool as it was a year ago, but Facebook DOES have to make money. They're publicly traded, and under the gun to start performing. If we want the right to tell them how their service should work, we have to bring cash to the table. So... what specifically do we want from Facebook, and how do we plan to pay them for it?

    5. Avatar%20image.small

      Creator Antonio Garcia on November 8, 2012

      At least Twitter is still available and it has proven to be VERY helpful to Kickstarter projects.

    6. Missing_small

      Creator AGH on November 8, 2012

      I think the key is having a lot of vectors to your audience...because, yah, you don't own your relationship to fans of your Facebook page and people need to understand that Facebook exists to make money off people...so virtually any platform you operate on (aside from, I guess, email addresses) has the possibility of going the way Facebook has...one can easily imagine corporate twitter accounts in the near future...Twitter may well say "Justin Bieber can tweet for free but not Coca Cola".

      Anyway...I would say that most real sharing happens organically anyway...I actually think there is terribly little value in posting on Facebook but rather then "Hey, Bob, I know you like graphic novels and here's one I found that you might like" probably leads to a much higher percentage of referrals to sales.

      I babble...in short...you need to have a media presence everywhere...not rely on Facebook (or anyone else) and try to own the relationship via RSS feed, direct link, email addresses and encourage (but don't demand) organic sharing so that the right people see the things they are interested in.

      I wouldn't mind if Kickstarter had a more specific targeting system for example...I'd love to hear about stand alone graphic novels that are currently funded over $20,000...so I don't miss something interesting...because right now, Kickstarter does a lousy job of tuning me into projects I might want to support...

2,801
Backers
$97,626
pledged of $6,000 goal
0
seconds to go
  • Pledge $10 or more
    You selected

    186 backers

    BLEACHERS REWARD: Downloadable PDF of Sullivan's Sluggers for your enjoyment.

    Estimated delivery:
  • Pledge $20 or more
    You selected

    39 backers

    FIRST BASE REWARD: Sullivan's Sluggers t-shirt with the Sullivan's Sluggers logo. Please specify t-shirt size. A downloadable PDF of Sullivan's Sluggers.

    Estimated delivery:
  • Pledge $30 or more
    You selected

    1797 backers

    SECOND BASE REWARD: Copy of Sullivan's Sluggers 200 page Hardcover. Includes a downloadable PDF of Sullivan's Sluggers. SHORT STOP REWARD: Sullivan's Sluggers print. Prints are free with any purchase over $30 International Orders please add $10.

    Estimated delivery:
  • Pledge $40 or more
    You selected

    387 backers

    SECOND BASE REWARD (INTERNATIONAL ORDERS): Copy of Sullivan's Sluggers 200 page Hardcover. Includes a downloadable PDF of Sullivan's Sluggers. SHORT STOP REWARD: Sullivan's Sluggers print. Prints are free with any purchase over $30.

    Estimated delivery:
  • Pledge $40 or more
    You selected

    2 backers

    iPAD CASE REWARD. A Sullivan's Slugger iPAD case for iPad 2 or 3. (International Orders Please add $10.)

    Estimated delivery:
  • Pledge $50 or more
    You selected

    157 backers

    THIRD BASE REWARD: Sullivan's Sluggers 200 page Hardcover. Sullivan's Sluggers t-shirt with the Sullivan's Sluggers logo. Please specify t-shirt size. Downloadable PDF of Sullivan's Sluggers. International Orders please add $10.

    Estimated delivery:
  • Pledge $50 or more
    You selected

    2 backers

    iPAD CASE REWARD FOR INTERNATIONAL ORDERS. A Sullivan's Slugger iPAD case for iPad 2 or 3.

    Estimated delivery:
  • Pledge $60 or more
    You selected

    32 backers

    THIRD BASE REWARD (INTERNATIONAL ORDERS): Sullivan's Sluggers 200 page Hardcover. Sullivan's Sluggers t-shirt with the Sullivan's Sluggers logo. Please specify t-shirt size. Downloadable PDF of Sullivan's Sluggers.

    Estimated delivery:
  • Pledge $60 or more
    You selected

    68 backers

    SLUGGER REWARD: Two copies of Sullivan's Sluggers 200 page Hardcover. Downloadable PDF of Sullivan's Sluggers. International Orders please add $10.

    Estimated delivery:
  • Pledge $70 or more
    You selected

    9 backers

    iPAD CASE & BOOK REWARD: A Sullivan's Slugger iPAD case for iPad 2 or 3. (International Orders Please add $10.) SECOND BASE REWARD: Copy of Sullivan's Sluggers 200 page Hardcover. Includes a downloadable PDF of Sullivan's Sluggers. SHORT STOP REWARD: Sullivan's Sluggers print. Prints are free with any purchase over $30 International Orders please add $10.

    Estimated delivery:
  • Pledge $70 or more
    You selected

    18 backers

    SLUGGER REWARD (INTERNATIONAL ORDERS): Two copies of Sullivan's Sluggers 200 page Hardcover. Downloadable PDF of Sullivan's Sluggers.

    Estimated delivery:
  • Pledge $80 or more
    You selected

    42 backers

    MVP REWARD: Two copies of Sullivan's Sluggers 200 page Hardcover. Downloadable PDF of Sullivan's Sluggers. Two Sullivan's Sluggers T-Shirts. International Orders please add $10.

    Estimated delivery:
  • Pledge $90 or more
    You selected

    19 backers

    MVP REWARD (INTERNATIONAL ORDERS): Two copies of Sullivan's Sluggers 200 page Hardcover. Downloadable PDF of Sullivan's Sluggers. Two Sullivan's Sluggers T-Shirts. International Orders please add $10.

    Estimated delivery:
  • Pledge $90 or more
    You selected

    14 backers

    iPAD CASE, BOOK REWARD, & T SHIRT REWARD: A Sullivan's Slugger iPAD case for iPad 2 or 3. (International Orders Please add $10.) SECOND BASE REWARD: Copy of Sullivan's Sluggers 200 page Hardcover. Includes a downloadable PDF of Sullivan's Sluggers. Sullivan's Sluggers T Shirt, please Specify Size at the time of Survey. Sullivan's Sluggers print. Prints are free with any purchase over $30 International Orders please add $10.

    Estimated delivery:
  • Pledge $120 or more
    You selected

    4 backers

    4 Copies of Sullivan's Sluggers. You get all of the stuff with each copy in the Slugger Reward.

    Estimated delivery:
Funding period

- (30 days)