Barn Magazine: A Creative Hockey Magazine
Barn Magazine: A Creative Hockey Magazine
A new quarterly hockey magazine that celebrates the culture and character of our game with distinctive writing, design and photography.
A new quarterly hockey magazine that celebrates the culture and character of our game with distinctive writing, design and photography. Read more
To back Barn Magazine, head to Patreon.com/BarnMagazine. With your support, we will ship Issue One in January.
Barn Magazine is unlike any hockey magazine you've seen before.
Barn is a new hockey magazine celebrating the game by combining sharp, creative, fun and interesting writing with bold, beautiful, modern design and photography. Barn is for the hockey fan who loves the game as well as the culture and humor surrounding it. At Barn, we love hockey, no matter the rink. From the dazzling skill and speed (not to mention cartoonish goalies) in the NHL, to the amoeba-like expansion and realignment in #cawlidgehockey, the frozen beauty of pond hockey on a cold northern winter afternoon, the promise and energy of the NWHL and the fascinating, distant KHL.
Barn Magazine is an ambitious new magazine that will cover the game we love with fresh eyes. We've pulled together the bulk of our debut issue and we need your help finishing it. Click the green 'Back This Project' button to make Barn a reality.
Barn will be a big quarterly print magazine that you can hold in your hands and display in your home or locker room. Barn will analyze, discuss and tell stories about the game – but we need your help to make the magazine happen.
Barn Will Exist for Hockey Fans
The culture of hockey is unrivaled, but rarely does our sport get the attention it deserves. From Moose Jaw, Saskatchewan to Sunrise, Florida, hockey inspires passion and a kinship that doesn’t exist in the mass market of football, the antiquated mausoleum of baseball or the tech-hipster-urban hybrid of basketball.
If you’re a hockey fan, you know that our sport is marginalized by major American media. ESPN doesn’t care about it. Sports Illustrated gives it passing mention. Fox Sports wouldn't know a glow puck if it hit them in the head. Barn will be the communal table bringing together the curious fan who wants to think and talk about the game in new ways. Our magazine is where hockey fans go beyond game stories to celebrate the characters, honor and revisit its history and think critically about how we can make the game better.
We want Barn to tell beautiful, fun, smart, forward-thinking narrative stories and feature talented artist) who love the game, but we need your support! If you've ever wanted to go beyond the wins and losses and read rich, compelling and unique stories, then Barn will be for you. Barn readers know that hockey can be a common language for different ages, skills, genders, races and nationalities.
Our quarterly publication schedule allows us to go deep and cover stories that are not beholden to the 24-hour news cycle. If you struggle with how to understand Alex Ovechkin, read our story from one of his longest chroniclers that puts his career into perspective. If you feel like your team never gets the bounces, we look into how much randomness actually exists in hockey. Did you know roller hockey rinks in Florida are closing? We look into why.
Who's On Our Line?
Barn is written, designed and produced by some of the best writers, thinkers and designers who love hockey. Our writers’ work has appeared in The New Yorker, Vice Sports, Grantland (RIP), Hockey Prospectus, Yahoo! Sports’ Puck Daddy, ESPN.com, The Guardian and many, many more.
Our designers have contributed to The New York Times, ESPN.com, Grantland, Howler, Deadspin, ESPN the Magazine, Fast Company, Variety, Pickles Magazine, 8by8, Scientific American, Wired UK and more.
In our first issue, you'll find:
- Some of our favorite hockey writers waxing about their most beloved international hockey moments.
- A retrospective and assessment on Alex Ovechkin's career from a hockey blogging pioneer and longtime chronicler of the Great 8.
- A deep dive into the psychological impact of a goalie's mask painting.
- A look at how some AHL staff grappled with the league's westward migration.
- A look at the geopolitical impact of the World Cup of Hockey on the Russian federation.
- A photo essay of pond hockey across North America.
C on the Sweater
Like any great hockey team, Barn is led by a captain – me, Pete Axtman. I'm a lifelong hockey fan and player and bottom pairing stay-at-home defensemen. I've spent the past decade working in sports, media and startup communications . In that time, I've worked with writers at The New Yorker, The New York Times, Sports Illustrated, The Atlantic, The Wall Street Journal, USA Today, Washington Post and many more. Also, I've written for Runner's World, Vice Sports and SB Nation.
I've also launched many companies and have specialized in startup growth. I've worked in online, mobile and audio media in addition to professional leagues, athletes, teams, sports tech companies, films and non-profits. I've worked with World Cup (of Soccer) winners, World No. 1s, Olympic gold medalists and more.
Despite all that work, launching a print hockey magazine has been my dream for years. More than a magazine, I want Barn to create a community of like-minded fans while still incorporating different perspectives and ideas. There's not enough quality hockey writing or thoughtful outlets for writers and illustrators; I want Barn to fill that void.
We'll Always Roll Four Lines
- We believe in print. Plenty of great hockey blogs and online outlets already exist. Our core product will always be our print magazine because we believe reading journalism and appreciating art is best in print. Barn Magazine will be the hockey coffee table magazine you've always wanted but didn't know you did.
- We cover hockey stories. Whether the NHL, KHL, AHL, Beer Hockey League or on the frozen ponds across the world, great stories populate the hockey world. We'll find and cover these stories wherever they may be.
- We feature the game's prominent voices and search for up-and-coming ones. Our goal is to always provide the best writing, illustration and photography in the game. That means working with the 50-goal scorers while also giving ice time to the AHL call-ups. Barn was founded because the magazine we want doesn't exist. It's our obligation to pay it forward and cultivate the hockey community.
- We aren't the authorities; we're merely creating a community. Hockey fans are more devoted, passionate, tribal and underserved than any other sport's fans. We want to create a community where fans who love the game as much as we do can come together and appreciate the dynamism of our sport – one where the grace of Jean Beliveau and pugnaciousness of John Scott are equally appreciated. We'll look to tell the stories that our readers and hockey fans want to read. We hope to make this a collaborative project with our readers.
What non-hockey fans don't understand about our game is that it feeds on passionate devotion, distinct culture, kinship and intensity. When every other sport says "it's too cold to play," hockey players say "drop the puck."
We can't make this happen without you, so hit the green "back this project" button now!
Risks and challenges
My favorite part of the past 18 months I've spent compiling this magazine and working with our team has been swapping stories and ideas, finding hockey fans where I didn't expect them and seeing all the creativity that exists in the hockey world.
The response from everyone I've spoken with about the magazine has been universal stick taps. Even though everyone involved in Barn has worked with top-tier outlets, it's still our first time making a magazine from scratch. Even with all the research we've done and help we've received from industry vets with great Corsi ratings, hiccups with the first issue of any magazine are unavoidable.
We are dedicated to a print product. The plus is that print is great and you'll have a real, live, magazine to hold in your hands and show off on your bookshelves. The minus is that, especially with a small magazine, we may run into delays and shipping issues.
We'll be transparent with our backers and readers about any issues we encounter; since we're a community, we want our readers to understand what goes on behind the scenes.Learn about accountability on Kickstarter
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