Project image
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$3,378
pledged of $15,000pledged of $15,000 goal
92
backers
Funding Canceled
Funding for this project was canceled by the project creator on Oct 28 2014
Last updated October 28, 2014

Set Starter Interval Timer - Unleash the power of TIME!

A patented interval timer whose ease of operation maximizes workout efficiency by allowing you to focus on training - not on the clock.

Set Starter Interval Timer - Unleash the power of TIME!

A patented interval timer whose ease of operation maximizes workout efficiency by allowing you to focus on training - not on the clock.

$3,378
pledged of $15,000pledged of $15,000 goal
92
backers
Funding Canceled
Funding for this project was canceled by the project creator on Oct 28 2014
Last updated October 28, 2014

About

http://www.setstarter.com/

Thank you so much for allowing us this opportunity to tell you about our interval timer, Set Starter. Millions of people worldwide identify with interval training and it's benefits. Controlling the work/rest relationship through time management is paramount to effective training. Our goal is to provide a timer that is extremely easy to use during intense, active training, and at a reasonable price. 

Set Starter improves workout efficiency by allowing the user to focus on training - not on the clock. Here's how. Programming Set Starter can be done in seconds. It is worn on the thumb so that the START button can be activated by the index finger of the same hand. The vibration alert offers a non-visual alert and is perfect for any training environment. The REPEAT feature allows for up to 100 consecutive alerts. These features were designed to allow you to focus on effective training instead of time management.

Thumb-worn timer offers non-visual, one hand operation.
Thumb-worn timer offers non-visual, one hand operation.
Convenient time management during intense/active training.
Convenient time management during intense/active training.
 

So where are we now. We had a soft launch in mid 2012. In 2013 we had unsolicited exposure on The Today Show and Shape Magazine featured Set Starter in a full page article. This year, Livestrong.com ranked us as their "#3 Health Tool for 2014". 

On The TODAY Show with Kathie Lee and Hoda!
On The TODAY Show with Kathie Lee and Hoda!
Featured in SHAPE Magazine!
Featured in SHAPE Magazine!
 

We sold out of our 1st generation of timers and are now ramping up for our 2nd generation, Set Starter 2.0. We've effectively broadened our potential market by making 3 key feature changes. With gen 1, you could only program in 1 timing interval. With gen 2 you can program in 1 or 2 timing intervals. We've also added 2 very popular intervals to our presets - 10 and 20 seconds. Tabata and CrossFit enthusiasts will appreciate this change. Lastly, we extended the REPEAT feature from 50 to up to 100 consecutive alerts. These changes will broaden our appeal throughout the interval training culture. 

For maximum training efficiency - Timing is Everything.
For maximum training efficiency - Timing is Everything.

Set Starter was specifically designed to conveniently time rest between sets of exercise and/or to time training activities like weight lifting, Run/Walk, Tabata, CrossFit, track 30/30's, isometrics and planks, HIIT, cycling, speed drills… We've introduced Set Starter as a valuable fitness tool but there may be applications in education, public speaking, physical therapy, military, officiating, coaching and more…

Ideal for holding a plank or stretch. (No more counting!)
Ideal for holding a plank or stretch. (No more counting!)

With the capital raised, we plan to accomplish 4 goals. 1) Pay manufacturing costs associated with feature changes. 2) Fund higher levels of production to help minimize per unit costs. 3) Implement new accounting and inventory systems. 4) Increase the capabilities of our website.

The interval training culture is growing at a very rapid pace and Set Starter is well positioned to fill the void in the market place for an easy to use, affordable timer. With your help, we can further encourage this commitment to health and wellness by offering a timer that enhances the enjoyment and effectiveness of interval training.

Thanks Again!

Click here for more information.
Click here for more information.

Risks and challenges

We've learned a great deal from the launch of the 1st generation Set Starter. We've sold out of our 1st generation timers and have confirmed that there is a market for an affordable, easy to use interval timer. We set up online sales on Amazon and used PayPal for sales that originated from our website. We experienced some returns and replacements because of manufacturing defects and handled them expeditiously and professionally. We have a new and very reputable manufacturer for Set Starter 2.0 and were able to improve quality while lowering per unit costs. There are sure to be challenges ahead, but we know the value of a satisfied customer and we are committed to providing a very positive buying experience.

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Support

  1. Select this reward

    Pledge $25 or more About $25

    Ideal for the fitness enthusiast or as a gift. 1 Set Starter interval timer at a Kickstarter price of $25 and delivered to your door "free" of charge.

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    65 backers
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    Pledge $45 or more About $45

    Ideal for couples or workout partners. 2 Set Starter interval timers at a Kickstarter price of $45 with "free" delivery.

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    22 backers
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    Pledge $100 or more About $100

    Ideal for personal trainers or small training groups. 5 Set Starters at a Kickstarter price of $100 with "free" delivery.

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    3 backers
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    Pledge $200 or more About $200

    Ideal for teams, large training groups or resellers. 10 Set Starters for a Kickstarter price of $200 and "free" delivery + 2 "free" Set Starters t-shirts.

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    1 backer
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Funding period

- (45 days)