SCHOEN BY YU (Canceled)
SCHOEN BY YU (Canceled)
The Perfect Blend of Talent and Our Secret Blend of Denim. Jeans that accentuate and accommodate various body types.
The Perfect Blend of Talent and Our Secret Blend of Denim. Jeans that accentuate and accommodate various body types. Read more
About this project
Thank you for supporting Schoen by Yu. We are sorry to inform you that due to the conflict of interest with many of our major press outlets, we will be closing our Kickstarter campaign. THANK YOU AGAIN FOR YOUR SUPPORT! You can continue to find our collection and future collections at schoenbyyu.com.
Two millennial and creative female entrepreneurs working together to bring you something you have never felt before...
After almost a combined twenty years in the Los Angeles fashion industry, Lindsey Schoen (renowned fit model for Paige, William Rast, JBrand & James Perse) and Michelle Yu (award-winning designer for Divine Rights of Denim, Guess and William Rast), felt it was the right time to combine their talents and come out with a Los Angeles made, luxury denim label that was the ideal combination of comfort and high-fashion. The antithesis of fast fashion, Schoen by Yu jeans are made to look like a million bucks even with repeated wash and wear and designed to never go out of style. The fabric is a secret blend of new technology yarns that feel like a legging but look dressy enough for work or evening. The fabric accommodates and accentuates various body types. What's our secret? You have to try it to believe it! Michelle and Lindsey have launched a kickstarter campaign to allow them the freedom to produce their denim without an outside investor that would compromise the creativity, quality, and integrity of the garment. Schoen by Yu jeans are cut, sewn, washed, and finished in Los Angeles by only the most experienced denim contractors. Every pair purchased supports American workers and businesses.
Our debut collection is inspired by all the incredible women in the world who manage to juggle family, friends, and business with effortless style and class. She demands perfection, quality, and luxury in all aspects of her life.
TO SUPPORT US, CLICK ON ANY AVAILABLE REWARDS ON THE RIGHT. WE THANK YOU FOR YOUR CONTRIBUTION AND HELPING OUR DREAMS BECOME A REALITY. WE HAVE NO DOUBT YOU WILL LOVE OUR JEANS AS MUCH AS WE DO.
LUXURY IS ALL IN THE DETAILS
TECHNOLOGICALLY ADVANCE FABRICATIONS
From the T400 polyester yarn and Lycra brand elastic, all raw materials are top of the line. If you pay premium prices, you deserve premium materials, not generic. It is important that our product is made to keep up with your busy lifestyle and maintains its luxurious look and feel. All our European fabrications are superior in stretch recovery, colorfastness, and longevity. We only work with and buy from the very best and established fabric mills.
UNCOMPROMISED CRAFTSMANSHIP (ALWAYS, MADE IN LOS ANGELES)
We believe that quality and style is conveyed in the details. Our jeans were designed with various thread thicknesses, colors, and stitch widths to convey luxury and flatter the body. Although this requires more time and energy switching machines, changing threads, and adjusting needles, when you see the results, you will undoubtedly agree that it is worth it. From waistband fusing to hardware construction and plating, we always go with the very best quality. Our customers are important to us and that means giving them the maximum value for their dollar.
FIT TESTED ACROSS VARIOUS BODY TYPES
Most companies fit only on one model, one body type. We challenged ourselves by making a fit that flatters various body types, ranging from long and lean to apple-shaped, athletic, and hourglass. We fit not only on models but also on "regular" women ranging in various heights. We aim to make women look and feel their very best.
LIMITED TIME KICKSTARTER PRICE
If you purchased our jeans at a retailer, you would pay between $275 to $300. For a limited time on Kickstarter only, we are selling these jeans directly to you at 50% off retail price to skip the midde-man and traditional retail markups.
HOW CAN I BE A PART OF THIS?
By staying independent, with your support, it ensures that integrity, creativity, and quality are never sacrificed. We believe in our company and product so much so that we put our own hard-earned money into creating the line. Now we just need your help to go into production! Every dollar contributed will help us start our production and help us continue to be made in USA. Thank you for taking the time to get to know us and believing in our vision.
OUR COMPANY PHILOSOPHY
COUNT ME IN! WHAT SIZES ARE AVAILABLE?
Our waist sizing will come between 25 to 32. Our fabric is quite forgiving, so if you prefer your jeans tighter and sexier, you can comfortably go one size down from your usual size. But with your support, as we expand in the future, we hope to also start producing size 24 and 34.
WHEN DO I GET MY JEANS?
We have already ordered enough fabric to make 2000 jeans no later than the end of August. If we sell over 2000 jeans (*with your kind support*), then you are looking at an October delivery. After you try on a pair, you will see it's worth the wait. Thank you for your patience and support!
WHERE DO I PROVIDE MY SIZING AND SHIPPING INFORMATION?
Once our Kickstarter campaign is finished, we will contact you via email or phone to confirm all the necessary information. Thank you for your support!
LOVE YOUR VIDEO AND PHOTOS. WHO MADE IT?
We are so grateful to all our friends who have supported us unconditionally in completing this project. If you are interested in hiring them, you can reach them at:
For music, please visit www.marinerrecords.com for more information.
For filming and editing, you can contact Drew at www.cdrewunser.com.
For photography, you can contact Ismael at 213.309.6947.
LOVE THE MODEL IN THE VIDEO. WHO IS IT?
Thank you to our friend Christie Abbott who took the day out to shoot with us. You can contact her at email@example.com.
LOVE THE MAKEUP IN THE VIDEO. WHO DID IT?
Thank you to our wonderful friends at Kelley Baker Brows. You can contact her at www.kelleybakerbrows.com or firstname.lastname@example.org.
Thank you for taking the time to get to know us. After supporting us, you can also help spread the word by email, social media, whatever you prefer!
You can find us on instagram, facebook, and twitter.
After Kickstarter, you can still get our jeans at www.schoenbyyu.com. We look forward to showing you our line for next season!
If you have any questions, we are always happy to help at email@example.com (pst).
Risks and challenges
With about a combined twenty years in the fashion industry, Lindsey's and Michelle's experience are across the board. They have worked for both small and large denim companies in areas of design, fit, preproduction, and production. From patternmakers to wash houses and sewing contractors, they have established strong relationships throughout the Los Angeles denim industry. They are committed to the time, dedication, and planning it takes to deliver a great product.
Since starting this venture in December, they have not paid a cent to themselves. They have put everything they have in terms of money and energy into making the product the best it can be. They believe in the company and the product and are committed to seeing "Schoen by Yu" grow for the long-term. The ultimate goal is to build a team of talented individuals who are committed to making a great product, not solely turning a profit, and to continue supporting American workers.Learn about accountability on Kickstarter
Support this project
- (30 days)