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$5,355 pledged of $20,000 goal
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By Michelle Yu & Lindsey Schoen
$5,355 pledged of $20,000 goal
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About

Thank you for supporting Schoen by Yu. We are sorry to inform you that due to the conflict of interest with many of our major press outlets, we will be closing our Kickstarter campaign. THANK YOU AGAIN FOR YOUR SUPPORT! You can continue to find our collection and future collections at schoenbyyu.com.

OUR STORY

Two millennial and creative female entrepreneurs working together to bring you something you have never felt before...

After almost a combined twenty years in the Los Angeles fashion industry, Lindsey Schoen (renowned fit model for Paige, William Rast, JBrand & James Perse) and Michelle Yu (award-winning designer for Divine Rights of Denim, Guess and William Rast), felt it was the right time to combine their talents and come out with a Los Angeles made, luxury denim label that was the ideal combination of comfort and high-fashion. The antithesis of fast fashion, Schoen by Yu jeans are made to look like a million bucks even with repeated wash and wear and designed to never go out of style. The fabric is a secret blend of new technology yarns that feel like a legging but look dressy enough for work or evening. The fabric accommodates and accentuates various body types. What's our secret? You have to try it to believe it! Michelle and Lindsey have launched a kickstarter campaign to allow them the freedom to produce their denim without an outside investor that would compromise the creativity, quality, and integrity of the garment.  Schoen by Yu jeans are cut, sewn, washed, and finished in Los Angeles by only the most experienced denim contractors.  Every pair purchased supports American workers and businesses.

Our debut collection is inspired by all the incredible women in the world who manage to juggle family, friends, and business with effortless style and class.  She demands perfection, quality, and luxury in all aspects of her life.  

TO SUPPORT US, CLICK ON ANY AVAILABLE REWARDS ON THE RIGHT.  WE THANK YOU FOR YOUR CONTRIBUTION AND HELPING OUR DREAMS BECOME A REALITY.  WE HAVE NO DOUBT YOU WILL LOVE OUR JEANS AS MUCH AS WE DO.

LUXURY IS ALL IN THE DETAILS

TECHNOLOGICALLY ADVANCE FABRICATIONS

From the T400 polyester yarn and Lycra brand elastic, all raw materials are top of the line.  If you pay premium prices, you deserve premium materials, not generic.  It is important that our product is made to keep up with your busy lifestyle and maintains its luxurious look and feel.  All our European fabrications are superior in stretch recovery, colorfastness, and longevity.  We only work with and buy from the very best and established fabric mills.

UNCOMPROMISED CRAFTSMANSHIP (ALWAYS, MADE IN LOS ANGELES)

We believe that quality and style is conveyed in the details.  Our jeans were designed with various thread thicknesses, colors, and stitch widths to convey luxury and flatter the body.  Although this requires more time and energy switching machines, changing threads, and adjusting needles, when you see the results, you will undoubtedly agree that it is worth it.  From waistband fusing to hardware construction and plating, we always go with the very best quality.  Our customers are important to us and that means giving them the maximum value for their dollar.

FIT TESTED ACROSS VARIOUS BODY TYPES

Most companies fit only on one model, one body type.  We challenged ourselves by making a fit that flatters various body types, ranging from long and lean to apple-shaped, athletic, and hourglass.  We fit not only on models but also on "regular" women ranging in various heights.  We aim to make women look and feel their very best.

LIMITED TIME KICKSTARTER PRICE

If you purchased our jeans at a retailer, you would pay between $275 to $300.  For a limited time on Kickstarter only, we are selling these jeans directly to you at 50% off retail price to skip the midde-man and traditional retail markups.  

HOW CAN I BE A PART OF THIS?

By staying independent, with your support, it ensures that integrity, creativity, and quality are never sacrificed.  We believe in our company and product so much so that we put our own hard-earned money into creating the line.  Now we just need your help to go into production!  Every dollar contributed will help us start our production and help us continue to be made in USA.  Thank you for taking the time to get to know us and believing in our vision. 

FW2014/15 COLLECTION

 
              
                 

OUR COMPANY PHILOSOPHY 

FAQ

COUNT ME IN!  WHAT SIZES ARE AVAILABLE?

Our waist sizing will come between 25 to 32.  Our fabric is quite forgiving, so if you prefer your jeans tighter and sexier, you can comfortably go one size down from your usual size. But with your support, as we expand in the future, we hope to also start producing size 24 and 34.

WHEN DO I GET MY JEANS?

We have already ordered enough fabric to make 2000 jeans no later than the end of August.  If we sell over 2000 jeans (*with your kind support*), then you are looking at an October delivery.  After you try on a pair, you will see it's worth the wait.  Thank you for your patience and support!

WHERE DO I PROVIDE MY SIZING AND SHIPPING INFORMATION?

Once our Kickstarter campaign is finished, we will contact you via email or phone to confirm all the necessary information.  Thank you for your support!

LOVE YOUR VIDEO AND PHOTOS.  WHO MADE IT?

We are so grateful to all our friends who have supported us unconditionally in completing this project.  If you are interested in hiring them, you can reach them at:

For music, please visit  www.marinerrecords.com for more information.

For filming and editing, you can contact Drew at www.cdrewunser.com. 

For photography, you can contact Ismael at 213.309.6947.

LOVE THE MODEL IN THE VIDEO.  WHO IS IT?

Thank you to our friend Christie Abbott who took the day out to shoot with us.  You can contact her at cabbott16@gmail.com.  

LOVE THE MAKEUP IN THE VIDEO.  WHO DID IT?

Thank you to our wonderful friends at Kelley Baker Brows.  You can contact her at www.kelleybakerbrows.com or selene@makeupbyselene.com.

WHAT NEXT?

Thank you for taking the time to get to know us.  After supporting us, you can also help spread the word by email, social media, whatever you prefer!

You can find us on instagram, facebook, and twitter.

After Kickstarter, you can still get our jeans at www.schoenbyyu.com.  We look forward to showing you our line for next season!

If you have any questions, we are always happy to help at wecare@schoenbyyu.com (pst).  

Risks and challenges

With about a combined twenty years in the fashion industry, Lindsey's and Michelle's experience are across the board. They have worked for both small and large denim companies in areas of design, fit, preproduction, and production. From patternmakers to wash houses and sewing contractors, they have established strong relationships throughout the Los Angeles denim industry. They are committed to the time, dedication, and planning it takes to deliver a great product.

Since starting this venture in December, they have not paid a cent to themselves. They have put everything they have in terms of money and energy into making the product the best it can be. They believe in the company and the product and are committed to seeing "Schoen by Yu" grow for the long-term. The ultimate goal is to build a team of talented individuals who are committed to making a great product, not solely turning a profit, and to continue supporting American workers.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $15 or more About $15

    THANK YOU CARD. Thank you for helping to build our independent business. In turn, you are also supporting all our American contractors. With a $15 pledge, we'll send you a thank you note and a postcard.

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    Pledge $35 or more About $35

    theEXCLUSIVE. You will get an engraved necklace with the SCHOEN by YU logo. Keep the dream of SCHOEN by YU close to your heart.

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    Pledge $65 or more About $65

    theARTIST. You will get a limited edition, framed copy of one out of the five sketches from the season. Each copy is signed, dated, and numbered by the designer. We are producing only 99 copies per sketch.

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  4. Select this reward

    Pledge $132 or more About $132

    theINGENUE in "Sharkskin" Black. You will get one pair of our Ingenue jean. You have never looked better in our high-waisted, ankle length jean. Looks like leather, but feels like a legging. With custom-made zippers at the inseam. This is a limited-time price on Kickstarter only. Regular retail $265.

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  5. Select this reward

    Pledge $137 or more About $137

    theMUSE in "Dark Gently Used". You will get one pair of our Muse jean. Update your everyday skinny with a narrow cuff and cashmere-soft, black weft denim. This is a limited-time price on Kickstarter only. Regular retail price $275.

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    Pledge $137 or more About $137

    theMUSE in "Medium Destroyed". You will get one pair of our Muse jean in a naturally destroyed, medium-indigo wash. The stretch modal denim comfortably contours every curve with excellent fabric recovery. This is a limited-time price on Kickstarter only. Regular retail $275.

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  7. Select this reward

    Pledge $137 or more About $137

    theBOMBSHELL. You will get one pair of our Bombshell jean. An updated version of the ever-flattering flare that will streamline your silhouette. This jean keeps you looking slim and stylish from day to night. This is a limited-time price on Kickstarter only. Regular retail $275.

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    Pledge $150 or more About $150

    theICON. You will get one pair of our Icon jean. Get the high-fashion look without sacrificing comfort and movement. With custom-made zipper pulls and intricate stitching details. This is a limited-time price on Kickstarter only. Regular retail $300.

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    Pledge $275 or more About $275

    theCLASSICIST. You will get one pair of theMUSE jean in "Dark Gently Used" and one pair in "Medium Destroyed". You've got your skinny jeans covered with a dark wash and a medium wash. Our wash, fit, and fabric will not disappoint. It's like no other on the market. This is a limited-time price on Kickstarter only. Regular retail for these two jeans $550.

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    Pledge $282 or more About $282

    theFASHIONISTA. Not for the wallflower, you will get both theICON and theINGENUE jean. Make a statement wherever you go. This is a limited-time price on Kickstarter only. Regular retail for these two jeans $565.

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    Pledge $690 or more About $690

    theWARDROBE. You will get all 5 jeans from our capsule collection. Make your wardrobe work harder with all the key denim pieces to take you from day to night. This is a limited-time price on Kickstarter only. Regular retail for all five jeans $1,390.

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Funding period

- (30 days)