Mob Mentality Clothing project video thumbnail
Replay with sound
Play with
sound
$2,769 pledged of $12,500 goal
backers
By Oliver
$2,769 pledged of $12,500 goal
backers

About this project

Who We Are:

Established in 2009, Mob (My Own Boss) Mentality is a street wear brand aimed, with thought provoking graphics, to encourage dream chasers to become "their own boss".

Currently, Mob Mentality is run by only 3 people.

22 year old Oliver Wilcox, who is a self taught graphic designer, creates the tee shirt graphics, manages the website, and even screen prints and sews tags on the apparel.  He is the founder of Mob and is currently studying Entrepreneurship and Business Development at the University of North Carolina at Wilmington.

Secondly, Nathan Wall, also 22, brings his number crunching brain to the mix.  he deals  with everything from social media and promotion, to organizing the structure of the business and talking to lawyers.  Nathan is currently studying Statistics at NC State University.

Last, but not least, Brian Davis brings the braun to the group.  From Public Relations to negotiations, Brian spreads the word and message of Mob Mentality one client at a time, while still contributing efforts to help any other part of the company that he sees fit.

Together, the three make up the entire company.  Where one is lacking another is strong, making the Mob Mentality team a perfect formula for success.

What We Want:

Currently we are a small clothing company in the small southern town of Wilmington, NC.  Although being a small business has it's advantages, Mob Mentality feels that it's message is so strong and personal that it can communicate with EVERYBODY.  We want EVERYBODY to chase their dreams and become their own boss.  

In order to spread the word, we will have to gain national and even global recognition. With a little Kickstart, we will be able to bring our eye catching and motivation provoking apparel to the entire fashion world.

Where You Come In:

With your help, and generous donations, we will be able to bring Mob to the entire world with a few goals. Lets check them out.

1. Our #1 goal with the money will be to design and produce, with the help of manufacturers, a complete line for Summer 2012. This line will be for both men and women, and will feature tees, tanks, button-ups, swim suits, and hats.  We will get 3-4 of each sample produced to properly execute the next few goals.

2. Once we have our sample line, we will be ready for sales.  Over the past couple months we have been in contact with the largest online retailer of street wear, Karmaloop.com. Karmaloop's Kazbah, a section for up and coming brands, has requested our sample line to be sent to them months ago.  Once we feel we have a presentable sample line, we will be able to send it to Kazbah where they will showcase our brand on a site that has millions of unique viewers monthly (fingers crossed).

3.Another goal of ours is to get our product in front of the buyers (the big boys, not the average street wear enthusiast).  With another set of samples, we will purchase a booth and travel to Las Vegas to showcase our brand in the largest street wear tradeshow, Magic Marketplace.  This will put our unique brand in front of the eye's of the BIGGEST buyers for retail shops.

4.Lastly, and again, not least, we will use the remainder of our samples to build a rep team to travel around the country and sell to surf, skate, and boutique shops.  We have had great success in some local shops, and are confident Mob will sell in shops around the globe.

We are proud of our product and want everyone else to enjoy it too! PLEASE HELP US SHARE THE MOB MENTALITY!! We are forever in your debt.

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $2 or more About $2.00

    Thank you for your support! In return we would like to send you a custom designed postcard to show our appreciation.

    Less
    Estimated delivery
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $5 or more About $5

    For this prime price we will send you the postcard along with each of our three sticker designs we created solely for this project.

    Less
    Estimated delivery
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $10 or more About $10

    If you can pay a little extra. We will send you the two gifts above and throw in a dope Mob Mentality poster designed just for this project.

    Less
    Estimated delivery
    9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $25 or more About $25

    Time for us to start getting our apparel out to you guys. We will start by giving you the three stickers, postcard, plus a logo t-shirt that can give you a chance to wear the crown.

    Less
    Estimated delivery
    6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $30 or more About $30

    Feel like you want something a little more than a logo tee. Well how about you tell us which shirt you do want and we will replace the logo tee with it and ship it out for free!

    Less
    Estimated delivery
    12 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $55 or more About $55

    Now you need something to keep that sun out of your eyes while your out tagging the streets with our stickers, so how about we add our new box-logo hats to the 25$ reward.

    Less
    Estimated delivery
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $65 or more About $65

    We love originality over here so how about you switch out the logo tee and hat for the shirt and hat of your choice and we will take care of the shipping.

    Less
    Estimated delivery
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $90 or more About $90

    We all now what happens to a shirt after a few days of use so how about you add another one of your choosing to the order for the 65$ prize.

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $100 or more About $100

    Only wear one shirt all year, well how about you get the the entire $65 prize plus add another hat of your choosing.

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $150 or more About $150

    Welcome to the Mob Mentality Rep Team! We will start by giving you the $90 prize to wear with pride. Then we would like to give you on more shirt or hat of your choosing. Plus we will give you 10 of each of the three designs for you to use as you see fit.

    Less
    Estimated delivery
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $325 or more About $325

    Get the entire spring and summer line for your wardrobe. For your closet so you can wear the crown everytime you leave the house. In addition be a part of the Mob Mentality Rep Team.

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $350 or more About $350

    Don't wanna be selfish with all your new stuff? Well how about you pick the different sizes for the apparel you think someone special will enjoy most. Plus the Rep Team benefits.

    Less
    Estimated delivery
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $500 or more About $500

    If you are digging our style this month then we would love to work with you to help personalize your apparel. We will get you the entire line plus work with you on a design of your own shirt and will ship you 5 of them when they meet your expectations.

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge $1,000 or more About $1,000

    Big money yields big returns! So for this we will send you an entire run of our spring/summer samples in the sizing of your choice, a 4'x4' Mob Mentality Banner, both the video and picture lookbooks, spring/summer catalog, plus a pile of our 4 different stickers designs. Lets say 100 of each. With this you become THE REP!

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge $5,000 or more About $5,000

    You are now our largest supporter hands down and we have to come to you! We will bring with us the entire $1000 prize for you to enjoy. Plus we would like to bring you along as we promote and hold a trunk show selling our merchandise in your area, all thanks to you!

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (55 days)