Mob Mentality Clothing
Mob Mentality Clothing
We are Mob Mentality Clothing. A company birthed from the minds of the people, with the goals of spreading to a movement of the masses.
We are Mob Mentality Clothing. A company birthed from the minds of the people, with the goals of spreading to a movement of the masses. Read more
About this project
Who We Are:
Established in 2009, Mob (My Own Boss) Mentality is a street wear brand aimed, with thought provoking graphics, to encourage dream chasers to become "their own boss".
Currently, Mob Mentality is run by only 3 people.
22 year old Oliver Wilcox, who is a self taught graphic designer, creates the tee shirt graphics, manages the website, and even screen prints and sews tags on the apparel. He is the founder of Mob and is currently studying Entrepreneurship and Business Development at the University of North Carolina at Wilmington.
Secondly, Nathan Wall, also 22, brings his number crunching brain to the mix. he deals with everything from social media and promotion, to organizing the structure of the business and talking to lawyers. Nathan is currently studying Statistics at NC State University.
Last, but not least, Brian Davis brings the braun to the group. From Public Relations to negotiations, Brian spreads the word and message of Mob Mentality one client at a time, while still contributing efforts to help any other part of the company that he sees fit.
Together, the three make up the entire company. Where one is lacking another is strong, making the Mob Mentality team a perfect formula for success.
What We Want:
Currently we are a small clothing company in the small southern town of Wilmington, NC. Although being a small business has it's advantages, Mob Mentality feels that it's message is so strong and personal that it can communicate with EVERYBODY. We want EVERYBODY to chase their dreams and become their own boss.
In order to spread the word, we will have to gain national and even global recognition. With a little Kickstart, we will be able to bring our eye catching and motivation provoking apparel to the entire fashion world.
Where You Come In:
With your help, and generous donations, we will be able to bring Mob to the entire world with a few goals. Lets check them out.
1. Our #1 goal with the money will be to design and produce, with the help of manufacturers, a complete line for Summer 2012. This line will be for both men and women, and will feature tees, tanks, button-ups, swim suits, and hats. We will get 3-4 of each sample produced to properly execute the next few goals.
2. Once we have our sample line, we will be ready for sales. Over the past couple months we have been in contact with the largest online retailer of street wear, Karmaloop.com. Karmaloop's Kazbah, a section for up and coming brands, has requested our sample line to be sent to them months ago. Once we feel we have a presentable sample line, we will be able to send it to Kazbah where they will showcase our brand on a site that has millions of unique viewers monthly (fingers crossed).
3.Another goal of ours is to get our product in front of the buyers (the big boys, not the average street wear enthusiast). With another set of samples, we will purchase a booth and travel to Las Vegas to showcase our brand in the largest street wear tradeshow, Magic Marketplace. This will put our unique brand in front of the eye's of the BIGGEST buyers for retail shops.
4.Lastly, and again, not least, we will use the remainder of our samples to build a rep team to travel around the country and sell to surf, skate, and boutique shops. We have had great success in some local shops, and are confident Mob will sell in shops around the globe.
We are proud of our product and want everyone else to enjoy it too! PLEASE HELP US SHARE THE MOB MENTALITY!! We are forever in your debt.
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