About this project
WHAT IS CRAIG THE GENIE?
Craig the Genie is an episodic comedy series written by Brandon Blanks and Jordan P. Kelley that follows Pat (Patrick McLaughlin), a slacker/history buff attempting to reform his ways in order to responsibly transition into adulthood. However, his good intentions are often thwarted as he is frequently tempted and tested by his roommate and former genie, Craig (Joey Richter). Craig is anything but your typical genie. Regularly donning beanies and tank tops and constantly sporting a four-day-old beard, Craig is the proverbial king of sloth. While Craig may have a genie's magic powers, his wherewithal and general inability to use his magic properly causes problems for himself, Pat, and their other happy-go-lucky roommate, Googol (Andrew James Parkhill). Craig's antics inadvertently help and hinder Pat's attempts to get his life together, creating the push and pull that drives the series. It's one part Workaholics, one part Wilfred, and just a dash of National Treasure.
WHO ARE WE?
A long time ago, at a Middle School in Laguna Niguel, California, something was happening. Something funny. At the lunch table nearest the faculty parking lot, a group of boys sat patiently, eagerly waiting for the boy who sat at the center of the cluster to take a sip of his red sports drink. The silence as he lifted the bottle was excruciating. Nobody said a word. Then, just as the liquid touched his lips, it started. "Monkey Farts!" "Jelly Face!" "Ketchup!" And like that it was all over. The mention of a basic condiment sent red punch flying out of the boy's mouth and nose as he broke down laughing. The rest of the boys followed suit, until their laughter died down and they were prepared to go again.
It was then and there that an alliance was born. One in which friends would consistently challenge one another in an endless game of "who can make the other guy laugh?" In 8th grade drama class, when they began to make videos together, the game went on. In high school, where they performed in plays and musicals on the same stage, the game went on. Even when they went off to UC Davis, UCLA, and University of Michigan, the game went on.
Joey still drinks red punch from time to time, and still the game goes on. Today, we stay true to our roots through a number of entertainment outlets. Collectively we've written several feature length films, shot and acted in many student shorts, and one of us starred in a stage musical that became a Youtube sensation. We work as producers, editors, and filmmakers, moving from one project to the next. Craig the Genie is the latest project in our endless quest to make each other laugh. This Kickstarter is an open invitation for you to join us in the laughter!
WHAT'S THE PLAN?
Craig the Genie has been in the works for nearly 3 years. What started as a simple drawing became an idea that went round and round amongst us. We’d make jokes about the type of situations Craig, Pat, and Googol would get into. The phrase “Wouldn’t it be funny if…” became synonymous with Craig the Genie. It’s always been clear to us that we wanted Craig and the gang to come to life on screen, but distance and timing inhibited our ability to execute.
Now, we all live and work in Los Angeles. We’ve hooked up with Cinematographer and friend Graham Robbins as well as gained support and backing from producers Armen Aghaeian and Edward Mokhtarian. Since then we’ve been working passionately and diligently to generate content, including writing the first episode and outlining an entire first season. That was phase 1.
YOU are phase 2. Help us reach our funding goal in order to produce episode 1!
Phase 3 is production, where we will put the money to good use renting a sound stage, an additional camera, lights, and props as well as hire a small crew and additional actors.
Phase 4 is post-production, where we will contract out a composer for original music and an editor for post-production effects and color correction.
Once all of these things have been completed, the first episode will exist in a viewable form! Which brings us to Phase 5: Distribution. We believe in Craig the Genie and want to give it the opportunity to reach a wide audience, which is why we intend to use the pilot as a means of attracting an investor/distributor such as a network or online streaming service.
With your help and a bit of luck, we can make it to Phase 5. But, for the sake of argument, what if Phase 5 fails? You'll be out your money and we'll have nothing to show for it? OF COURSE NOT! Enter Phase 6. If we are unable to gain a large distributor, we will self-distribute via download on Vimeo. This way, we will be able to get you the pilot you so graciously backed as well as demonstrate that Craig the Genie has a viable audience. Viewership will attract private investors, giving us the opportunity to seek funding to complete the season.
Again, you're asking yourself, “and if THAT doesn't work?” Well, we over here at the Craig The Genie camp don't give up that easily. If we are unable to gain any sort of outside investment, we'll sell the episode on Vimeo and roll the money into episode 2. Admittedly, it's not the most efficient way to make a series, but if you want it, we'll make it.
This is why Phase 2 (aka YOU) is so important! If Craig the Genie sounds/looks like a show you'd like to watch, then contribute, reblog, retweet, and tell your friends. If you have questions, concerns, or are simply looking for more info, reach out to us with the "Contact Me" button and we’ll happily get back to you or respond in the FAQ section. We want you to be on the ground floor of this project so that you'll have as much fun watching the first episode as we do.
We're a group of friends who love laughter, television, and working together. We feel that we've got the recipe for success, and the only ingredient missing is you.
As Craig would say, “What’s the worst that could happen?"
Risks and challenges
We have big plans, and big plans can often mean big problems. From broken equipment and weather delays during shooting to getting turned down at the distribution stage, our obstacles are many and unpredictable.
Fortunately, we love unpredictable. Our director, actors, producers, and cinematographer are all positive, hardworking, knowledgeable individuals with a combined 20 years of experience. What's more, each and every one of us wants to see Craig the Genie through to the end, and will do whatever it takes to make it so.Learn about accountability on Kickstarter
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