Luxury Underwear Designed by British Tailors
Drake & Hutch blend traditional tailoring techniques with the latest production technology to create clothing for the modern man.
We launched back in 2014 with our Jermyn St. tailored concept range; this has been a real success. With your backing we would like to launch our new range, the pima cotton boxer brief. Made from the softest cotton in the world on our unique tailored block and featuring fabric printed by hand in London, this is luxury underwear of quality and craftsmanship never before seen.
At Drake & Hutch we have created a new approach to men’s underwear by utilising the world-renowned principles of classic British tailoring to produce a fit and feel like no other. We create everyday clothing consisting of outstanding quality and attention to detail designed for those who are truly thoughtful when investing in their wardrobe.
Below are just a few of the comments we have received on our first range. You can find full product reviews on the journal page of our website.
To make the finest luxury underwear you need the best designers, best materials and a factory willing to go that extra mile to pull the vision together. The below gives a small insight into what makes our underwear so comfortable.
We spent 2 years working with Jermyn St. tailors developing, trailing and testing to achieve the desired results. We never planned to spend so long here but to quote Hunter S. Thompson:
Months of testing production quality and capabilities from different factories was followed by an even longer time creating samples and wearer trialling these against existing brands over a prolonged period to ensure garment longevity. No detail was too small, every stitch was analysed in the pursuit of the perfect fit.
This design feature pays tribute to our tailoring heritage and the patterned lining found on the inside of a suit jacket. Only when a jacket is turned inside out can you truly see the craftsmanship that has gone into the structure of the garment. This has been replicated in our luxury underwear. It is this subtle detail, visible only to the wearer that draws attention to the effort that has gone into every stitch and seam.
The lining (shown in the image above) is printed by hand in London one meter at a time. After printing the fabric is washed several times which further softens the Pima cotton, making this ideal for the lining of the pouch.
We reviewed several fabrics with our mill and selected the top 4 to be made into garments and wearer trailed. Below are the results with performance graded A - C.
Pima Cotton and Micro Modal stood out as the best performing fabrics with similar scores. However, Pima Cottons natural ability to soften throughout the wash and wear process was well noticed by the wearers. For this reason we selected Pima Cotton for our luxurious new range.
Pima Cotton is known for its silky soft feel and brilliant luster. The length of the staple determines the strength and softness of cotton. Pima has a longer staple than other cottons making it one of the finest natural fabrics in the world. We have blended the Pima cotton with 5% lycra to provide the perfect fit.
At Drake & Hutch we use the higher quality microfiber waistband instead of the standard nylon waistband used by most brands. New to the market, microfiber waistbands provide; a silk like finish, excellent fit against the body, greater breathability and improved retention of elasticity after repeated wash and wear. The Drake & Hutch logo has been subtly incorporated into the jacquard weave.
One of the most common complaints in mens underwear after fit is the label. In some cases a label is included but can be scratchy, in others a heat transfer is used but this can peel off and mark the fabric compromising the aesthetics of the garment.
After much research and testing, we came up with a solution which solves all problems. We worked with a labelling specialist to develop a silk feel label which acts like an extension of the microfiber waistband. We then worked with the garment producer to apply the label in a way that allows wearers to keep the label in, or with four simple snips remove it.
We worked with globally renowned packaging experts to develop a modern luxurious gift box which has the wow factor when in stores, promoting the character of our brand. At the same time it is thinner and lighter than standard packaging ensuring it can be mailed to customers easily while protecting the garment.
If your measurements overlap a size, (e.g. 32" waist) we recommend you take the size up. The block our tailors created and the elasticity in the fabric has been designed based on this principle to ensure complete comfort.
We are launching the Pima cotton range with 3 colour options as per below.
Gift Voucher: For each reward value we have included a gift voucher as an extra thank you for backing the campaign. These vouchers can be redeemed on future order from the website drakeandhutch.com once the new Pima cotton range is in stock.
Founding Members Group: Everyone who pledges will be given the option of signing up to this group. Members will receive exclusive offers and discount codes. We won't bombard you with emails, we plan to send around 6 updates a year. This is our way of saying an extra special thank you for believing in our project.
Gift Certificate: If you are making a pledge and plan to gift the underwear as a present, we can email you a gift certificate, (confirming the items but not including the value) in PDF format which can be printed out. We will send this out before 23rd December (great last minute christmas present!)
Discount on Current Range: For those of you who pledge but want to get into a pair of D&H sooner, we will provide a discount code that can be used on the cotton range currently available on our website drakeandhutch.com. Pledges with a value up to £80 will receive a 30% discount code. Pledges of £81+ will receive a 40% discount code. Orders are typically dispatched within 24 hours.
So far Drake & Hutch has been personally funded with the help of a small start up loan and a number of fantastic friends and family! With the success we have seen from our initial range and the feedback received on the new Pima cotton range detailed above we feel confident in taking the brand forward in this highly competitive market. We can't do this without your help.
As many new businesses know, in the wake of the financial crisis loans are an expensive and often difficult to obtain option. Raising funds through Kickstarter that not only allows us to communicate directly with our customers, but it also means that instead of paying interest we can invest this money in providing exclusive offers and discounted rates that benefit you.
By pledging you will receive the best offers available and we will provide the option for you to sign up to our founding members group. This is a group set up to reward those who helped create the brand with the best prices and exclusive offers through out the year. Our way of saying thank you for making all this possible.
If this project appeals to you and you have friends and family who may be interested we would be incredibly grateful if you helped to spread the word of our campaign. Below are a few links to our social media channels to help.
Risks and challenges
Drake and Hutch currently retail throughout the UK and parts of Europe. Our supply chain is fully functional and proven with many years worth of expertise in the field of underwear production. Having produced bulk runs previously we see no reason why there should be any delays, however in our experience of working in the fashion industry nothing can be taken for granted especially regarding transportation due to numerous external factors. As such if there is a possibility of any potential delays we shall contact those who have made a pledge immediately and provide regular updates.Learn about accountability on Kickstarter
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