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Genever will be a friendly little lounge in the heart of Los Angeles’ Historic Filipinotown.
Genever will be a friendly little lounge in the heart of Los Angeles’ Historic Filipinotown.
270 backers pledged $38,940 to help bring this project to life.

About this project

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$38,940

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Project Summary

With the vision to be one of the few woman-owned and run bars in the nation, we –  Roselma, Christine, and Patricia, aka Red Capiz Partners (RCP) – bring you our first bar: GENEVER, which was set into motion three years ago while sipping mimosas on New Year's Day 2013. 

Today, we need your help to raise at least $30,000. These funds will be used primarily for Genever’s initial inventory, furniture and supplies.

We hope Genever will add to the economic development of Historic Filipinotown, a most promising neighborhood in Los Angeles. Signs of change are already apparent with 3 new apartment buildings under way as developers welcome renters who can no longer afford the nearby saturated areas of Downtown Los Angeles, Echo Park, and Silver Lake.

Our motivation is simple: we love to enjoy a cocktail for fun, stress-relief, celebration, or just because. . .   and we want to share this spirit of life with all who enter through our doors.

What is Genever?

Genever is, a friendly little bar lounge, located in Los Angeles’ Historic Filipinotown. Inspired by world travels and driven by local bounty, Genever will serve up natural, fresh libations. We will bring in local quality natural ingredients to make for all our garnishes and mixers, made in-house. The Genever menu will be simple, focused, and bright. In stock, some of the best examples of spirits will be offered, as well as a variety of beer and wine. Genever will be open for thirsty visits in the evening and weekends. 

Genever Location - Beverly Blvd & Dillon St
Genever Location - Beverly Blvd & Dillon St
Main Interior
Main Interior

The Bar Basics

  • Location – 3121 Beverly Blvd., Los Angeles (HiFi)
  • Size – 1,100 sq ft Capacity – 43 max seating, 49 max occupancy
  • Hours – Mon-Fri: 5pm – 2am || Sat-Sun: 11am – 2am
Bar Area
Bar Area
Storage Area
Storage Area

Our Timeline

Following are key activities, many of which will occur concurrently:

  • Conditional Use Permit Approved – July 2015
  • Liquor License Purchase and Approval – In progress
  • Facility Renovation and Construction – February - April 2016
  • Staff Hiring and Training – April 2016
  • Soft and Full Launch – May 2016  
Our Path To Follow
Our Path To Follow

Who We Are

Roselma Samala, Christine Sumiller, and Patricia Perez, friends and business partners who met while attending UCLA. We've been working on Genever for a few years, researching, planning and putting the pieces together.

Techie by day and restauranteur by night, Patricia brings a strong background in hospitality and restaurant management, having worked her way up through two successful Culver City and Redondo Beach restaurants. Roselma, non-profit maven and philanthropy consultant, has solid fiscal management experience, having helped fund non-profits and community organizations. A true finance ace and event planning star, Christine offers her robust financial advising expertise, having steered people to plan and save for their futures.

L to R: Christine, Patricia, Roselma
L to R: Christine, Patricia, Roselma

Our Campaign & Budget

We're opening Genever on a humble budget, building the place ourselves with the help of family, friends and the community. We're launching this campaign to help complete our vision of what Genever should be and to generate momentum in the lead up to our grand opening.   

Again, with your support, we're aiming to raise at least $30,000 to get us to the next level! This money will go a long way in helping to complete the details that will make Genever special; everything from building our place from the ground up, to getting the right bar equipment and proper cocktail glassware. 

We're offering special perks that range from an invite to our grand opening party, to having your name on a bar stool!

If interested in an opportunity to give $10,000 or more, you can e-mail us for more info at geneverla@gmail.com.

With Utmost Gratitude

Genever will be a special neighborhood spot, a meeting place for good folks to break bread without breaking the bank. We thank you for your support, whether it's buying a perk or sharing our project page and video with your family, friends, co-workers, and anyone willing to give a helping hand.

Be a Believer in Genever and pledge now!

We look forward to toasting with you soon in 2016!

www.geneverla.com   ||  #BelieverInGenever #kickstarter

IG: @genever_la ||  FB: https://www.facebook.com/4GeneverLA/

Risks and challenges

With a high turnover rate in the hospitality industry, several risks and challenges exist when opening the bar. Bars compete with other venues that offer alcoholic drinks or entertainment as well as with the home consumption of alcohol. Genever's competitive edge is its cocktail menu, the environment, and the staff. We will execute these elements to secure that our guests become repeat customers.

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  1. Select this reward

    Pledge $5 or more About $5

    DAILY GRATITUDE
    Immediate and endless gratitude for your contribution to Genever and your support of this project! We will also add you to our email list.

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    Pledge $50 or more About $50

    FLASK
    Help us kickstart Genever and get your name on our wall. See it every time you visit us and ask your friends and family to look for it when they experience Genever.

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    108 backers
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    Pledge $100 or more About $100

    GENEVER
    You and your Benjamin gets you a ticket to RCP: Genever's Red Carpet Premier where you will be welcomed with special surprises and greeted with a swag bag (because no red carpet is complete without a swag bag!)

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    Pledge $250 or more About $250

    BOOTS & GARTERS I
    Strap up & kickstart Genever and receive a Gift Box of Goodies specially chosen by Red Capiz Partners, available for pick up the week of our Grand Opening!

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    Pledge $250 or more About $250

    BOOTS & GARTERS II
    Strap up & kickstart Genever and enjoy a Bowl that packs a Punch with your friends and family at Genever.

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    Pledge $250 or more About $250

    BOOTS & GARTERS III
    Strap up & kickstart Genever to help us buy a stool. Choose this reward and get your name on one of the 8 stools at the bar. Seats may be first come, first served at Genever, but perhaps you can respectfully ask to trade seats if your stool is occupied because when they quizically ask, "Why, is your name on it?" you can proudly say, "Why, yes, it is!"

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    Reward no longer available 8 backers
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  7. Select this reward

    Pledge $300 or more About $300

    BARTENDER FOR THE NIGHT
    Kickstart Genever and be our Bartender for the Night! Train and learn how to make a signature cocktail from one of our exceptional bartenders. Impress your friends and serve it up! No one needs to know you have a cheat sheet behind the bar. It'll be our little secret!

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    5 backers
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  8. Select this reward

    Pledge $500 or more About $500

    JUNIPER
    In the spirit of Genever, kickstart us with $500 or more and get a low ball engraved with your name. Your very own glass at Genever! Low ball comes with perks per month during our inaugural year.

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    11 backers
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    Pledge $500 or more About $500

    GARTERS & BOOTS
    Strap up & kickstart Genever to help us buy a table. Choose this reward and get your name on one of the 6 tables in the lounge. Though tables may be first come, first served at Genever, you're sure to have a favorite spot to imbibe and gather with your friends and family! Cuz if you like it, then you should put your name on it!

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    Reward no longer available 6 backers
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  10. Select this reward

    Pledge $500 or more About $500

    JUNIPER II
    Genever's most spirited offer, $500 or more will get your name on a reserved box, encasing a bottled juniper-infused surprise to keep you entertained when you visit.

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  11. Select this reward

    Pledge $1,000 or more About $1,000

    PROHIBITION I
    Kickstart Genever for a grand or more and Red Capiz Partners will name a cocktail after you. We'll be sure to let you know when your rotation comes so you and your friends know when to find your name on the menu. In the words of Expose: Seasons change, people change.

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    Pledge $1,000 or more About $1,000

    PROHIBITION II
    Kickstart Genever for a grand to reserve seats made for two for an entire month! These special seats are fit for a King and Queen (or King & King or Queen & Queen)! You choose the month and we reserve the special seats! And did we forget the special perks that come with it... we didn't? That's because it's a spirited surprise.

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  13. Select this reward

    Pledge $1,500 or more About $1,500

    SPEAKEASY I
    Choose the Speakeasy I and shoot or film at Genever for the day (7a-4p)! The speakeasy also gets you one ticket to the RCP, Genever's Red Carpet Premier.

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  14. Select this reward

    Pledge $1,500 or more About $1,500

    SPEAKEASY II
    Choose the Speakeasy II and turn Genever into your Gallery for three hours (up to 5p and 42 people max)! This Speakeasy also gets you one ticket to the RCP, Genever's Red Carpet Premier.

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  15. Select this reward

    Pledge $5,000 or more About $5,000

    THE NOBLE EXPERIMENT I
    Choose The Noble Experiment I and reserve Genever for a private party for one night (with the exclusion of Fridays and Saturdays)! In addition, you will receive 2 tickets to RCP, Genever's Red Carpet Premier!

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    Pledge $5,000 or more About $5,000

    THE NOBLE EXPERIMENT II
    You may be wondering, what are Roselma, Christine and Patricia's bartending skills? Well, choose The Noble Experiment II and RCP will come to your home for a few hours as bartender and caterer. Signature ingredients and staff all inclusive. Up to 20 of your closest friends. In addition, you will receive 2 tickets to RCP, Genever's Red Carpet Premier!

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    Pledge $10,000 About $10,000

    THE FOUNTAIN OF YOUTH
    Kickstart Genever with the Fountain of Youth and help us choose our logo! The Fountain of Youth also includes 4 tickets to RCP, Genever's Red Carpet Premier, a Gift Box of Goodies to be picked up on Grand Opening week, and dinner with Red Capiz Partners! Be there at the start and help choose our logo, walk the red carpet at the premier, grab goodies at the grand opening, and break bread with us, RCP, Roselma, Christine, and Patricia!

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Funding period

- (45 days)