Funding for this project was canceled by the project creator on December 10, 2012.
About this project
The Experts Agree
"8 speakers of awesomeness--wrapped in a protective case! Help launch the ORA and get your own under $100." - Core77
"a case that’s both stylish and supposedly provides a stellar stereo experience.....The case doesn’t sap your iPad’s battery life, as it’s powered by an internal battery good for 10 hours of tunes."- Wired
“…a far more immersive sound experience than you're used to from your tablet.” – Uncrate
“The best part? How beautiful the design is. Sleek and high end. I’m absolutely in love!” –Redesign Revolution
"...turns iPad into a movie theater in your lap." - Cult Of Mac
"Lightweight, rugged, easy on the eyes, with five times the volume, [ORA] is a fully design-integrated, has-it-all HiFi audio upgrade for iPad 2/3. " - Mocoloco
"...For The iPad Owner Who Can’t Live Without 8 Speakers Built Into Their Case" - TechCrunch
"Ora is an iPad case for audiophiles..." -iMore
"ORA is solving this problem beautifully...We were impressed by the powerful sound and the build quality of this compact speaker case." -Ubergizmo
ORA surrounds your iPad with an audio life force...[yet] remains low-profile enough that it doesn’t interfere with the aesthetic of the iPad it’s meant to upgrade. -- Digital Trends
We love iPad. We hate compromise.
We love to watch movies, play games, listen to music and connect with friends on our iPad. The beautiful, high-resolution screen is great, but the maximum volume is minimal at best. Plus, sound only comes from one end of the product, flattening the audio experience.
That’s why we designed ORA.
To create a rich, immersive stereo experience for iPad.
ORA is a revolution.
It’s portable performance without the compromises. It’s what your iPad deserves. A true enhancement to your digital experience.
Meticulously engineered from the inside-out, ORA has eight tuned, front-facing speakers surrounding the screen, turning your iPad into a portable entertainment system that is 5 times the sound volume as your iPad alone. Feel the action moving from left to right. Boost the intensity of the games you play. Enhance the clarity in movies and conversations. Experience the depth and detail you’re meant to hear in your music.
Crafted by our award-winning design team using authentic, premium materials, ORA looks as good as it sounds. An integrated product that fits your lifestyle and invites you to show it off. A stunning match that complements and enhances your iPad.
Protected on the go.
Designed for true portability, ORA is built using durable materials, with a magnetic protective cover that flips open into a stand. It’s lightweight and rugged, built to deliver amazing sound, wherever you go.
All you need.
ORA has its own battery, it won’t drain your iPad’s power, giving you up to 10 hours of unplugged play time. ORA uses the same connector and charger as your iPad, so there’s nothing else to buy or carry. It charges both of them at the same time.
To achieve a compact and light weight design, ORA uses an array of speakers around the display. The 8 speakers are facing the listener and deliver more than 5 times the loudness of the iPad. This configuration reduces the harmonic distortion level (THD) well below competitive designs and brings clarity to voice and instruments.
The optimized speaker placement coupled with a Digital Signal Processor control the 3D stereo expansion in both orientations (portrait and landscape). This results in a wider stereo image delivering a full immersive experience.
The dynamic range correction controls the 16 Watt peak power available and matches the speakers' dynamic response. It brings the smallest details alive while respecting the overall loudness. Finally, the parametric equalizer is hand-tuned to optimize the frequency response at each volume step and ensures a better listening experience in every condition.
Unique 8-speaker configuration for a full immersive stereo field
Provides 5x the loudness of iPad while maintaining crystal clear sound
Stereo sound automatically adjusts to portrait and landscape mode
Digital Signal Processing, hand-tuned for ORA enhances:
- 3D stereo expansion for wide stereo sound
- Parametric equalization for balanced highs and lows
- Dynamic range control to maximize volume
Integrated rechargeable Li-Ion battery for up to 10 hours of play time without using your iPad battery
Standard iPad 30-pin connector, including pass-through dual charging of iPad and ORA simultaneously
Private listening with 3.5mm headphone jack
Easily check your charge with battery indicator button and LED
Easy access to volume and power buttons
Easy insertion and maximum protection with four quarter-turn fasteners
Outside dimensions and weight:
9" 1/4 (235.1 mm) x 11" 3/8 (288.9 mm) x 0.7" (17.9 mm)
ORA STEALTH and ORA POP: 12.8 oz. (365 g)
ORA Limited: 13.8 oz. (392 g)
WHY OUR GOAL IS 450K
We are a team of industry experts who have developed audio products like TDK collection and Aperion Aris and have worked with Vizio, Intel and Nike. We've been in the trenches and know what it takes to bring quality products to market.
To achieve the quality and craftsmanship of the ORA sound system, we need a level of funding that will enable us to manufacture custom-made, high-precision speakers and hand-tune the integration of each audio component with our custom audio amplifiers. The biggest expenses are the cost of premium parts and materials and the tooling required to manufacture each part IN VOLUME. Being able to manufacture the product in volume is key in order to bring ORA to our backers at an affordable cost.
We Will Deliver.
We hate compromises - we were determined to build ORA with a focus on BOTH quality and design. The pictures here are from our first five working prototypes. ORA works. It's beautiful, and sounds amazing.
We are a team of industry experts with proven experience spanning consumer electronics, audio technology, hardware/software engineering, and industrial design. We know how to develop and ship products. Our plans have been reviewed and vetted with industry peers and leading suppliers.
We are passionately invested in this product and have been funding it ourselves so far. With your help we are confident and determined to bring it to market.
Here's where you come in.
Be part of our journey. Our current working prototypes have cost us several thousands of dollars using standard parts and materials. Our next step is to produce a first batch of units that will make this device a reality for everyone. We need funding to manufacture custom made, high-precision speakers and to hand-tune the integration of each audio component with our custom audio amplifiers. This is required to push the audio performance even further and deliver a great product.
Our two largest expenses are the cost of premium parts and materials (that meet our standard for quality and craftsmanship), and the tooling required to manufacture each part in volume. Other expenses include engineering, quality assurance, and environmental, safety and certification tests.
We are doing this at cost—taking it direct to you. If we were to go through retail, this product would be a much higher price. We need your help to make this product a reality.
Make Some Noise
Be part of ORA—pin it, post it, tweet it—get the word out. Your pledge—and your friends’—can help bring this product to life.
How much louder are ORA speakers than the built-in iPad speaker?
The ORA audio volume is approximately 5x louder than the iPad’s internal speaker. Plus, its wide sound field makes it easy for a few people sitting together to clearly hear the same movie.
Does ORA have its own battery?
Yes. ORA has its own rechargeable battery. It won’t drain your iPad battery. A battery indicator and LED let you easily check your charge.
How long is the ORA battery life?
A fully charged battery lasts up to 10 hours, enough for four full-length movies.
Can I use my existing iPad charger with ORA?
Yes. ORA uses an integrated, pass through connector so you can use your existing iPad charger and sync cable. Just plug your charger directly to ORA. You can charge ORA and your iPad at the same time.
Which iPad models does this work with?
ORA is designed for iPad 2 and iPad 3. We are working on a version of ORA made for iPad mini and iPad 4.
Is there a microphone so that I can video chat?
The iPad built-in microphone is working great with ORA enabling video chat on your iPad.
Can I use the ORA in both portrait and landscape modes?
Yes. And, the stereo sound adjusts whichever way you turn it.
Can I pick a color when I pledge?
Yes. You will pick the color in the survey you will receive by email once the project is funded.
ORA Pop, you can choose a red, cyan or green accent color.
ORA Stealth comes in one color, grey.
ORA Limited comes in one color, white.
Where do I get this product after Kickstarter?
You can go to OraAudio.com
Risks and challenges
Our main challenge is to produce a first batch of units that will make this device a reality for everyone. We need funding to manufacture custom-made, high-precision speakers and to hand-tune the integration of each audio component with our custom audio amplifiers. This is required to push the audio performance even further and produce a great finished product.
We want to deliver an amazing product direct to everyone - with amazing sound, authentic materials, and one-of-a-kind details. We have manufacturing partners identified and a detailed schedule in place to meet the ORA delivery date.
We are working with a network of suppliers to make this project happen:
- The electronics are designed in the US and made and assembled in a local factory in the Bay Area.
- The mechanical parts are designed in the US as well and then outsourced in Korea. They are shipped to the Bay Area factory for assembly.
- A speaker manufacturer is working with us to fine tune the audio cavities and create a new speaker design.
After funding, we will continue implementing the very last details of the design and refine our prototypes until the end of February. We will perform 4 weeks of testing before releasing the design for final tooling. We expect tooling to take less than 6 weeks and to get us the units in May. We will perform final testing and submit for compliance and certification. We will then be able to release the units in June to everyone.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (41 days)