Who Are We?
Niijournal was launched on 10 May 2016. Birthed from London-based photographer Campbell Addy’s vision of creating a publication that embraces and encourages diversity, Niijournal illuminates the representation (or lack thereof) and the hardships that certain groups have endured along with their triumphs and inspiring life stories. Addy and individuals from various walks of life have achieved this aspiration through a diverse and elegant execution of art, photography, fashion editorial and political and cultural discussion. We are living in a generation where our differences are being positively and negatively broadcasted at a rapid rate and ideals and viewpoints are being reshaped constantly. Niijournal’s main objective, as the artist says himself, is to “educate, not irritate.”
The progressive and important work done in Niijournal has been shown and discussed about on DazedDigital, Saint Heron, the Huffington Post, African Digital Art, True Africa, i-D, magCulture, Protein, LSN, It’s Nice That, and L’Officiel.
“[Niijournal’s] distinctive visual style is part of what has made Nii Journal’s print edition a success in an increasingly digital-focused landscape” - Vogue
"The magazine Niijournal deals with diversity in the fashion world - it poses questions as photography, answers as aesthetics" - L'Officiel Germany
“Niijournal provides a vital space where tension so frequently directed towards the black community is extinguished - instead presenting an honest and eye-opening vision” - i-D
“Its features take a politicised stance, but are delivered in a consciously non confrontational, positive manner” - LSN
“Niijournal creates a vital space where identity politics, racism and the sense of underrepresentation Campbell Addy and many black people keenly feel can be openly discussed, while a fashion-oriented aesthetic tempers its political themes” - Protein
“These aren’t just beautiful images. They’re visual messages that stimulate acceptance and expose the essence of beauty beyond the Eurocentric design” - Saint Heron
“Nii is both a collective, but it’s also a kind of personal diary: the connections that Campbell makes on his travels inform both his and the reader’s understanding of identity, race and colour” - magCulture
"Niijournal, which examines the norms and values of the majority of fashion and art publications through a mix of photography, literature, and written features. By looking closely at racial and cultural identity through a personal lens" - DAZED
Issue two of Niijournal comes as a double cover, and features two musical Goddesses. Residing on one of the covers is singer-songwriter and cellist Kelsey Lu, shot by photographer Tyler Mitchell. On the other, singer-songwriter Kelela shot byAddy himself, holds court.
Niijournal II will once again revisit topics such as sexuality, race and empowerment but will also focus attention on issues surrounding mental health. Mental health is often a topic people shy away from, but it's a silent killer.
In general, people from black and minority ethnic groups living in the UK are:
- more likely to be diagnosed with mental health problems
- more likely to be diagnosed and admitted to hospital
- more likely to experience a poor outcome from treatment
- more likely to disengage from mainstream mental health services, leading to social exclusion and a deterioration in their mental health.
Niijournal II contributors consist of: Tyler Mitchell, Ian Bradley, Mischa Notcutt, Ibrahim Kamara, Katrice Dustin, Zariya Allen, Georgina Johnson, Virginie Moreira, Dexter Lander, Izaak Adu, Nadine Ijewere, Tschan Andrews and many more.
Exhibition - 28th July - 30th July
With the launch of Niijournal II, in collaboration with Protein as part of its Protein Presents series, Addy will be hosting an exhibition that will run from 28 until 30 July. There he will show work featured in the journal in a new light – from poetry as moving image to a short film.
The Niijournal II launch will be a hybrid between a magazine launch and art gallery. Addy wants the viewers to experience the work created for the second edition of Niijournal beyond the realms of printed matter. The theme of mental health awareness is threaded throughout the work that will be on display at the exhibition.
“The aura I’d like to create is that of an immersion into the mind of Niijournal and its contributors” – Campbell Addy
With issue two of Niijournal, we want it's reach to be further than the last and the quality to be better than last, so with a platform such as Kickstarter we are hoping to touch an audience we weren't able to previously. Kickstarter will also stand as a platform to pre-order issue 2.
Featuring in the pledges you're able to acquire Niijournal tote bags and iron-on badges created in collaboration with Illustrator King Owusu
Tote Bag - Mock Up
Width 34 cm
Height 36 cm
Carry Handle Drop Height 22 cm
Risks and challenges
Niijournal is ready to go into print and you can help to make it a reality. All funding will go towards printing costs and bringing the launch of Niijournal II to life. Your support is what made Niijournal I such a success, we invite you to make Niijournal II an even greater success.
Niijournal - Here to educate, not irritate.
Peace & Love,
- Campbell Addy, Founder of NiijournalLearn about accountability on Kickstarter
- (30 days)