Why Every President Sucked: Hardcover Book
Why Every President Sucked: Hardcover Book
Why Every President Sucked uncovers how each and every former president has failed to live up to our divine expectations.
Why Every President Sucked uncovers how each and every former president has failed to live up to our divine expectations. Read more
About this project
For thousands of years and from every nation, this has been the cry of the people. Today, we call our “king” president, but the desire is the same. We elect an individual to this position hoping that simply by giving them this title of grandeur they will miraculously be made worthy of the role. And we are more often than not disappointed.
In March of 2007, Barack Obama had just announced his candidacy for president, and we quickly began to see the grandiose expectations placed on the shoulders of one man that couldn’t possibly be made good on.
Why Every President Sucked: America’s Undying Pursuit for a King aims to halt a voter’s search for presidential perfection by detailing how each and every former president has failed to live up to those expectations.
This project, started as a blog, evolved into a music album, and is now a staple in American History curriculums in schools across the country.
Two terms later, and with a renewed and fiery interest on the other side of the expectations spectrum during this election cycle, we’ve decided to attempt a short-run publication of the book, at cost.
Designed for thinkers, teachers and trivia buffs alike, Why Every President Sucked: America’s Undying Pursuit for a King aims to halt a voter’s search for presidential perfection by detailing how each and every former president has failed to live up to these expectations.
Measuring 11” x 13”, this sturdy, beautifully-designed hardcover, case- bound book will demand to be picked up off your coffee table.
Size: 11” x 13”
Pages: 64 + 4 Cover
Stock: 100# Uncoated Text
Ink: 2/2 (PMS Warm Red, PMS 306)
Binding: Case bound
Finishing: Satin Laminate Cover
Eric Olsen / Author
Eric is a digital storyteller—a right-brain meets left-brain musician marketer who believes entertainment can be the most effective way to educate. Eric has been working in higher education for nearly a decade.
Lauren Meranda / Designer
Lauren is a designer and educator in Chicago. She teaches design at Judson University and runs a small design studio out of her Portage Park apartment. Lauren specializes in projects for cultural institutions, social activism, civic engagement, and public memory through experimental media, collaborative storytelling, and interactive design for physical spaces.
This is a not-for-profit project, with a fundraising goal merely meant to cover a short-run publication of the hardcover book, at cost.
Printing / $ 6,400
The budget goal is based on printing 500 hardcover books. In offset printing, a fairly large minimum order is required to make printing cost-effective. We want each book to be a reasonable price, and setting a 500 unit minimum does that.
Packaging & Shipping / $ 2,250
Packaging and shipping the book + incentives have been factored into the whole price. We based the pricing estimate on media mail for a 3lb package in bubble packaging envelopes.
Incentives / $ 350
We’re keeping the incentives minimal, because we know you really just want the book and don't want to get marked up for incentives. We have budgeted a little to bring you Why Every President Sucked coasters. If we raise more than the goal, we intend to include MORE add-ons in your order. As an added incentive, every donation over $10 will get you the digital copy of the book.
Kickstarter Fee / $ 1,000
Kickstarter takes 5% if we reach our goal, plus an additional 3% + $0.20 per pledge.
Writing & Design / $ 0
Note what you are not paying for—all the work we are doing to make this book happen. It’s a passion project dreamed up in our youth, so we are not looking to make a profit off of it.
Launch / August 10
DONE! Good start, everyone.
End Kickstarter Campaign / August 31
If we can get this fully funded in under a month, everything beyond the initial goal will go right back into the project and what you get at the end.
First Draft to Editor / September 15
The book is fully written right now, all the images have already been gathered and sourced, the website is live, and the design is coming along. By the middle of September, the whole book will be designed and ready to send to the editor.
Edits & Revisions / September 20
Our editor will get her revisions to us by the 20th, and we will promptly get to making corrections, setting the type, and making the final touches.
Send to Printer / September 25
Stanley, our friendly printer rep at Permanent Press, is ready to accept the files and put them through prepress!
Printing / October 15
Lauren has worked with Stanley for many years, and they have this printing thing down. They will go through prepress, press checks, etc. and have the books in hand by October 15.
Packaging / Late October
Once the books are in-hand, Lauren and a flock of her volunteer students will stuff and seal bubble envelopes to ship everything out to you.
In Your Hands / Early November
By this point, we know you are anxious to show off your book, and the election is just days away. We are aiming to have the book(s) in your hand early into November. We will keep in touch and get you more exact dates as we get closer.
Risks and challenges
The printing of Why Every President Sucked is very low risk. The book has already been researched and written by Eric, and Lauren has been designing books for clients and using this specific printer for many years.
As with every project there are a few risks, mostly to do with time. We have developed the timeline based on just reaching our minimum of 500 books. If we go over that by any significant amount, the physical production of the books may take longer than the allotted 3 weeks. We do not, however, foresee this extra time being more than an additional 1 or 2 weeks.
Another possible challenge we would face should we far overreach our goal would be shipping. Right now at the needed 500 orders, each package would be hand stuffed and stamped. However, should the orders exceed 1,500, we will need to outsource fulfillment. We've been in contact with an eFulfillment company that will gladly ship out our stock. This would add an extra step and could also slightly push back shipping dates.
We know this is a timely project, and we have tried our darnedest to accommodate for these challenges. Whatever the order number, we vow to NOT push this project so far into the future that you feel scammed. We love you. We'd never want to make you feel that way!Learn about accountability on Kickstarter
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