Project image
)}
$33
pledged of $150,000pledged of $150,000 goal
6
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, November 8 2014 5:24 AM UTC +00:00
Coleman & JennieBy Coleman & Jennie
First created
Coleman & JennieBy Coleman & Jennie
First created
$33
pledged of $150,000pledged of $150,000 goal
6
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, November 8 2014 5:24 AM UTC +00:00

About

Our Product “Strapstastic”

Remember those tired looking, plain, and ugly bra straps which don’t exactly compliment anything you’re wearing? You know, the sneakily ones which reveal themselves from time to time, that wear down quickly and don’t offer that perfect fit? You’re probably wearing some right now.

 Oh No!

Call the fashion police!

Well, our patented product “Strapstastic” is definitely not that!

We’ve taken bra straps to a whole new level. The level where women worldwide can get the support they need while making their unique fashionable statements. It’s our belief that freedom of speech can be applied to even something as simple as bra straps, and GUESS WHAT? IT WORKS!

Women, we’re able to reach, are obsessed with our straps, and we’re aiming to reach plenty more! We’ve been working hard to promote our brand, nonstop. We’re dedicated entrepreneurs straight out of corporate n loving it! The fashionable strap glam Hollywood celebrities have had the pleasure of sporting are now available and truly affordable for the average woman.

 Kim Kardashian

Jennifer Lopez and Rhianna

It gets better, we promise!

Strapstastic bra straps are available in several different alluring styles. We’ve been told on numerous occasions, they’re all so fantastic it’s hard choosing just one. What makes Strapstastic more impressive is the mixing and matching of styles to fit the personality of the individual! Yes, all the beads are interchangeable and straps are fully adjustable without gluing or sewing! Strapstastic is also available in standard (1/2”) and Plus (3/4”) sizes. Designed to fit all women. Women can show their bra straps at work and play, either way people will take notice in a classy way!

No, Strapstastic is not your average bra straps. But, average individuals don’t make memorable statements! Take a look at some of the styles we have to offer in the rewards section below, we know you’ll find them impressive as well!

"Strapstastic" Inventors

Hello, Coleman and Jennie here! We’re the inventors of Strapstastic. Our baby’s been in development for 2 years with many trials and errors, but it’s finally launched! It’s enlightening how the idea for this product came about.  Jennie and I often go back n' forth reminiscing about it, but as I remember it, back in 2012 my sister came in wearing a top that we noticed had some "bling" on the strap.

She’d bought rhinestones and tried to sew it on herself, but to make a long story short neither that nor the glue she tried next worked. It was then the bells went off.  We both thought, maybe she’s on to something.  Then perfection when Jennie and I invented "The Clip". I remember we dived right into our project. Started coming up with all these different diagrams and prototypes, then we came up with working prototypes. Back and forth for what seemed like an eternity, but we did it!

Me, I’ve always considered myself a gadget type of guy, and Jennie’s more of a fashionista. We’d worked in the corporate world for many years before deciding to take that leap of faith, and do this. Have you ever felt unappreciated in your current field? Nobody knows better than us how fearful a step it can be to just walk away. But, we also felt we were destined for a greater purpose! As you know, you only get one life to live!

Turns out, it’s the best decision we have ever made, in allowing our entrepreneur spirits to venture out into our handmade Strapstastic product line. Yes, I did say handmade! Jennie and I hand assemble all the straps personally and consider that entrepreneurship at its best! Plus, we have a great time doing it! Through the success of this campaign, we’ll also be spreading the message that anything really is possible!

"Strapstastic’s" Success, What the Future Holds

Strapstastic have done amazingly well at swap meets and trade shows! They instantly give everyone that WOW effect! We also had the opportunity to do an online survey for our product. It received a 96% approval rating from women 30 and older in total support. Strapstastic was launched with Zulily.com about 3 months ago. We received call backs 10 times during that period. We were more amazed because that just does not happen with an unknown product and brand!

The on-going support presented us that wow factor! Our accomplishments so far proved Strapstastic is high in demand. This inspired us to turn things up a notch or two.

Now, the next big step will introduce Strapstastic to the entire world through a series of Direct Response campaigns. That’s where you come in! We’re aiming to reach that next level of advertisement. The funds raised through this Kickstarter campaign will be used for TV, Digital Platforms, Social Media, and additional major retail expansion. Our funding goal of $150,000 might seem like a lot for bra straps, but that is what it is going to take for a successful Direct Response campaign.

While we’re at it, we also want to show our support to breast cancer awareness through the Susan G. Komen for the Cure Foundation Orange County. In fact, our slogan is “Show Your Straps, Show Your Support!” and we’re donating 5% of every sale to the foundation. Having lost a mom and 3 aunts to cancer in 2008, we would not have had it any other way than to SUPPORT in a BIG way!

Strapstastic Backers

You help us, and we reward you in more ways than one! You’ll also have the opportunity to say that you were a part of the next big thing to hit the fashion industry! Backers, spread the word through Social Media plus additional online/offline outlets. It takes a village to make things happen, and that’s what we’re certainly putting forth an effort to do!

Gentlemen, give the hottest intimate apparel accessory to your ladies and watch Strapstastic keeps on giving!

Let’s talk REWARDS!

We want everyone who supports us to have the opportunity to get something in return! So, while we’ have listed our current rewards, we’re doing something special for the $1-$19 backers. We wanted to present that surprise element, but just could not hold it back!

1 lucky backer will receive the same Deep Blue Hope Diamond Swarovski Crystal Straps listed in the $1000 backer’s level.  Yes, we’re also Swarovski Elements approved! The winner will be announced at the end of the campaign, you never know, it could be you! Do you feel lucky? So show your support, spread the word!

Thank You all for your support!

Little Black Straps with 14 White Diamond Acrylic Gems. $20 Backers Reward!

White Diamond Acrylic Straps. $50 Backers Reward!

Pink Diamond Acrylic Straps. $100 Backers Reward!

Canary Diamond Hand Cut Glass Straps. $500 Backers Reward!

Deep Blue Hope Diamond Swarovski Crystal Straps. $1000 Backers Reward!

Risks and challenges

We're guessing the risk would be not meeting our goal in time, but we're only thinking towards the positive and hoping for a successful outcome!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    Backers will receive the opportunity to be chosen as the winner of our Deep Blue Hope Diamond Swarovski Crystal Straps. Same as the ones available at the $1000 reward level! Winner will be selected at end of successful campaign.

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    2 backers
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  2. Select this reward

    Pledge US$ 20 or more About US$ 20

    Backers will receive our Little Black Straps with section of 7 interchangeable White Diamond acrylic beads. These are ONLY available in Standard (1/2”) size.

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    Ships to Anywhere in the world
    1 backer
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  3. Select this reward

    Pledge US$ 50 or more About US$ 50

    Backers will receive our White Diamond Acrylic Straps. Your choice of Standard (1/2”) or
    Plus (3/4”) sizes.

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    Ships to Anywhere in the world
    0 backers
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  4. Select this reward

    Pledge US$ 100 or more About US$ 100

    Backers will receive our Limited Edition Pink Diamond Acrylic Straps. Your choice of Standard (1/2”) or Plus (3/4”) sizes. These straps are currently NOT available to the public. Limited to the 1st 500 backers!

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    Limited 0 backers
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  5. Select this reward

    Pledge US$ 500 or more About US$ 500

    Backers will receive our Canary Diamond Hand Cut Glass Straps. This is an exclusive offer. Your choice of Standard (1/2”) or Plus (3/4”) sizes. These beauties will NEVER be available to the public! Limited to only 200 backers! they’ll go fast!

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  6. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    Backers will receive our Deep Blue Hope Diamond Swarovski Crystal Straps. One could just get lost in its beauty! Your choice of Standard (1/2”) or Plus (3/4”) sizes. These would retail for $1000, but they’ll NEVER be available to the public! They’re limited to the 1st 50 backers of $1000 or more! That’s only 50 pairs in the world!

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Funding period

- (45 days)