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£8,149
pledged of £50,000pledged of £50,000 goal
30
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, April 16 2015 11:00 PM UTC +00:00

PayC

PayC is a disruptive carbon offset technology and an innovative low carbon finance platform. We are the creators of Offset Mondays.

PayC

PayC is a disruptive carbon offset technology and an innovative low carbon finance platform. We are the creators of Offset Mondays.

£8,149
pledged of £50,000pledged of £50,000 goal
30
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, April 16 2015 11:00 PM UTC +00:00

About

PayC is a disruptive carbon offsetting technology and an innovative carbon finance mechanism that really could make a difference to our fight against climate change.

PayC will use the crowd funding money to build a pay-as-you-go carbon offsetting platform. 

Like other pay-as-you-go models, PayC involves a tariff, usage and credit. 

Everyone has a personal tariff which is simply the average per capita emissions for your country of residence (in the EU it's about 1g every 4 seconds);  

We will also offer customized tariffs for events and organizations who want to engage their staff or clients in offsetting via the PayC platform;

You volunteer how much time you want to offset (we are promoting Offset Mondays, i.e. one day in seven or about 14% of your emissions); and

You purchase "carbon credit" (similar to buying minutes or data for your mobile phone) either from UN registered projects or from emission trading schemes such as the EU ETS. PayC will offer users a choice of high quality Clean Development Mechanism (CDM) projects (we'll set selection criteria to ensure we offer "good" projects) from which to purchase Certified Emission Reductions (CERs) in units of 1 tonne. You can also purchase vouchers to send to colleagues, friends and family.

CDM projects help to reduce emissions of greenhouse gases (GHG) by using the money raised from the sale of CERs to make low-carbon technologies financially viable. The projects also have a wide range of sustainable development benefits. Purchasing emission allowances directly reduces the number of permits industrial and power generation companies can buy - so it sends a clear signal that they should start to invest in low-carbon technology sooner rather than later. 

We'll credit your account with 1 million grammes (1 tonne) for each emission reduction or allowance you purchase, or the relevant amount for each voucher you redeem, and then we'll start to cancel your credit at a rate consistent with your offset preferences and tariff. For example, in Europe the tariff is about 1g every 4 seconds and if you sign up to Offset Mondays, you'll consume about 21.5Kg per Monday or about 1 tonne every 47 weeks! We'll keep you informed about your balance and let you know when you need to top up. You can select which project you want to top up from or you can opt for auto top-up - in which case you'll get the "PayC Team Pick".

PayC is not for profit. We'll pay project developers (not brokers) above the current market rate because we want to ensure these projects can carry on doing good things. We'll retain a portion of the purchase price to run and market PayC, develop more software etc. and the profits we generate will be reinvested into more low-carbon technologies and projects.

We are going to build a lot of media attention for PayC and "Offset Mondays" in the run up to the UN climate negotiations in Paris in December 2015, and we have set a stretch target to get 1 million people signed up to Offset Mondays by 7th December 2015, (that's the second Monday of the talks). We aim to get an A-list Celebrity and some high level politicians or public figures to help us.

Plus we'll need your support via your social media network.

400,000 people marched in New York alone at the UN Secretary General's summit last September and 1000 companies signed up put a price on carbon - if you are one of these people or organisations, then this should appeal to you. And that really is the tip of the iceberg.

We are developing some games to make it fun and to generate opportunities for you to tell your friends about PayC:

1) Kudos Scale – users gain points on the Kudos scale for recruiting friends, offsetting an increasing proportion of their weekly routine, making pledges to reduce their own emissions and participating in “Boosts”, “Friendzies”© 2014 (see below) and other PayC initiatives. Kudos points convert to karate style belts starting with a white belt and culminating in the coveted black belt. Really active users can qualify for “Black Belt for Life” in which case they become Ambassadors for climate action and no longer need Kudos points. The Kudos scale is designed to introduce an element of fun, competition and continuity for users. 

2) PayC Clubs – these enable users to club together to cancel emissions associated with time spent at specific events. For example, a group of friends could elect to offset emissions whilst they go on holiday together on top of their regular weekly offset. Social clubs could offset their time spent together and organizations (i.e. companies and institutions) which don't have a carbon footprint calculation can enroll their staff to offset their working hours. The resulting offsets could be included in the company’s CSR report alongside details of the level of staff engagement. We'll develop PayC Clubs if we can raise more money than the crowd funding target. If not, they'll come on line when we have generated enough revenues from the sale of units.

3) Boosts – starting with a Jet Boost. PayC invites users to notify PayC when they take part in an emission intensive activity which falls outside the scope of the national inventory and the average per capita emissions figure. Thus when PayC members are taking a flight, they can log-in to their PayC account, confirm the route or duration and PayC will deduct, for example, 30g of carbon credit per second for the duration of the flight. In due course we may develop boosts for the purchase of imported items such as white goods or cars, as these activities create emissions in other countries which are not reflected in your personal tariff. Users who participate in boosts will receive “mega kudos” because it reflects either a deeper understanding of the complex issues behind GHG inventories or simply a heroic desire to do more. We'll develop boosts in phase 2, or if we raise significantly more than our target via crowd funding.

4) Friendzies© 2014 are virtual demonstrations of support for offsetting with wider applications to social polling. During a Friendzie© 2014, PayC users will be invited to log in simultaneously and for a period of 1 minute, or 1 hour (a marathon), frantically tap their keypad as many times as possible. If the network can cope, we’ll count the keystrokes in real time (lots of scope for on-line monitoring/infographics) and use the keystrokes via sponsorship, cancel emissions at the rate of, for example, 1g or 10g per keystroke. The idea is that, for example, Live Earth concerts or conferences could physically engage with their participants and invite them to express their support in a quantifiable manner. Friendzies© 2014 are like counting the number of times people clap during a round of applause and using that as an expression of interest or support for the issue. Friendzies© 2014 hosted at international events would reach out to large numbers of new users and existing users would gain Kudos for participating.

Other initiatives: Once PayC has a large customer database, we can look at the use of other currencies to purchase carbon credits such as air miles, reward points etc. We can also start to link time spent on games to PayC accounts so that finally, you can actually make a valuable contribution to the world whilst you exercise your thumbs!

We hope that PayC will go viral and become really huge.

Everybody in the world can be a HERO. 

Check out our awards and see if there is one which suits your level of ambition!

Risks and challenges

There are three main risks:
1) Raising the money: Right now we are working on finding sponsors to commit to this crowd funding initiative. We are getting good feedback and we have some commitments. If you're reading this, then you are already part of the fund raising campaign.
2) Cancelling the emission reductions: This is technically challenging but we are working the CDM Registry and the UNFCCC Secretariat and they are comfortable with our proposals.
3) Getting enough people to sign up: well, that's up to you. If you want to be a HERO and help save our world then you should do it! And tell your friends about it.

Offsetting can be a very effective mechanism to help tackle this problem but to date, it has not taken off because it's been complex and unrewarding. We hope to change that. We hope to make it cool to offset.

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Support

  1. Select this reward

    Pledge £3 or more About US$ 4

    We’ll email you a link to the website as soon as it's ready; you’ll need to buy a tonne of carbon to get started and you’ll be among the first people to start using PayC. You can then start recruiting friends and earning Kudos. You’ll join the Kudos scale at yellow belt (one up from White).

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  2. Select this reward

    Pledge £5 or more About US$ 7

    We’ll send you the link plus a voucher for one Certified Emission Reduction (1 million grammes) so you can start offsetting right away. We’ll supply the emission reduction from one of our carbon sponsors' projects. You’ll join the Kudos scale at Orange (one up from yellow).

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    Pledge £25 or more About US$ 32

    As above plus four more vouchers for you to send to your friends to get them started - when they register you'll earn Kudos. You’ll join the Kudos scale at Green but your friends will join at White.

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    Pledge £50 or more About US$ 63

    As above plus immediate Black Belt status. You’ll need to remain active to retain your Black Belt status, exact rules to be determined.

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  5. Select this reward

    Pledge £100 or more About US$ 125

    As above but with "Black Belt for Life". That means you’ll enter our hall of fame as a SUPERHERO (contributing above and beyond the call of duty); you'll become a PayC Climate Ambassador; and whatever you do for the rest of your life, you’ll always be a Black Belt in something.

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  6. Select this reward

    Pledge £250 or more About US$ 311

    If you've got it, flaunt it. Black Belt for Life and we'll reserve a three digit membership number for you - so you will get a membership number between 0000000100 to 0000000999. But before you choose this, check out the next two awards....

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    Pledge £500 or more About US$ 621

    A little more exclusive? Black Belt for Life and a two digit membership number - between 0000000010 and 0000000099!

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    Pledge £1,000 or more About US$ 1,242

    If money's no object, how about Black Belt for Life and a one digit membership number - between 0000000001 and 0000000009!
    How cool will that be when PayC goes viral???

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    Pledge £2,500 or more About US$ 3,104

    Silver Corporate Sponsorship package. Logo displayed on website, app and promotional materials; Contact gareth.phillips@youpayc.com to discuss terms and conditions.

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  10. Select this reward

    Pledge £5,000 or more About US$ 6,207

    Gold Corporate Sponsorship package. Logo displayed on website, app and promotional materials; Bespoke in-house promotional package to get staff onto PayC, calculation of a customized tariff (assuming you alrady have an estimated footprint); And a bespoke emission reduction or permit purchasing scheme to enable you to choose units for cancellation from, for example, the Clean Development Mechanism, the Adaptation Fund or an emissions trading scheme (as long as there is a mechanism to cancel the units). Contact gareth.phillips@youpayc.com to discuss terms and conditions.

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Funding period

- (31 days)