Share this project

Done

Share this project

Done
F*** Your Hair is a short subject documentary about 5 Rabbit Cerveceria's David vs. Goliath fight against President Donald J. Trump.
F*** Your Hair is a short subject documentary about 5 Rabbit Cerveceria's David vs. Goliath fight against President Donald J. Trump.
160 backers pledged $10,389 to help bring this project to life.

About

F*** Your Hair: The Latin-Owned Brewery that Dumped Trump project video thumbnail
Replay with sound
Play with
sound

$10,389

160

 F*** Your Hair is a short form documentary about an upstart Latin American immigrant-owned craft brewery that stood up to Donald Trump and risked nearly everything in the process. 

Join Andres Araya and Mila Ramirez, the husband and wife duo behind 5 Rabbit, as they tell the whole story behind “Trump’s Golden Ale” and their “Chinga Tu Pelo” protest beer for the very first time!

Andres Araya, Owner of 5 Rabbit Cerveceria
Andres Araya, Owner of 5 Rabbit Cerveceria

 In 2014, Andres Araya and Mila Ramirez, Latin American immigrant owners of 5 Rabbit Cerveceria, were approached by the Food and Beverage Manager of the 5-star Trump International Hotel & Tower in Chicago’s glamorous River North neighborhood to brew a house beer. A huge opportunity for the fledgling brewery, the contract was a cornerstone of 5 Rabbit’s ability to expand their reach and brew the kinds of exotic, Latin-inspired beers they were founded upon. 

The kegs weren't flowing long before Donald Trump announced he was running for President and referred to Mexican immigrants as “rapists,” and accused them of “bringing drugs [and] crime." 

(click the link below for a little refresher... as if you need one) 

Andres was troubled by these comments and faced a moral dilemma: how could he profit off the back of such hate? Inaction would be tantamount to support, but would dumping Trump and effectively cutting off a vital financial lifeline for his young brewery be worse?

Kegs of Trump Golden Ale
Kegs of Trump Golden Ale

Main Characters

It's said that opposites attract. For living proof, look no further than Andres Araya and Milagros ‘Mila’ Ramirez, the powerful husband and wife duo behind 5 Rabbit Cerveceria. Andres is originally from Costa Rica and Mila from Peru, but they've lived all over Latin America and most recently moved back to the States by way of Mexico. In 2011 they opened 5 Rabbit Cerveceria - the first Latin-inspired brewery in the United States. 

Andres is soft-spoken and reserved. Mila is fiery and makes no apologies. This juxtaposition of personalities is a large part of what makes 5 Rabbit (and perhaps their marriage) so successful. 

When Trump said, “[Mexico is] not sending their best,” was he talking about these two?

Mila Ramirez and Andres Araya
Mila Ramirez and Andres Araya

Why this story? Why Now?

For the first time Andres and Mila tell the shocking, true story of the beer that became an icon of a movement, a symbol of the resistance, and just like, a really tasty beverage. 

When 5 Rabbit, a fledgling craft brewery, made the intrepid decision to stop doing business with the Trump International Hotel and Tower in Chicago it was no small act. They weren’t motivated by talking heads or Twitter mobs – to them, it was personal. In lieu of profit, they stuck by their moral convictions and risked nearly everything in the process. 

Although the fact that 5 Rabbit “dumped Trump” was reported on at the time, many of the events surrounding Trump’s Golden Ale and 5 Rabbit’s Chinga Tu Pelo protest beer remains untold (but man is it a good story). Now that the dust has settled, Andres and team are ready to tell the world what really happened over those harrowing days in June, 2015. 

The Trump Administration’s latest plans to further limit legal immigration has only fueled the need for this story to be told, in full, right now. It’s a story that lacks precedent, but perhaps for that very reason, provides tremendous hope to those who are so often unjustly used as scapegoats.

Then Republican Presidential candidate, Donald J. Trump
Then Republican Presidential candidate, Donald J. Trump

Production Stage

F*** Your Hair is currently in post-production with an expected delivery date of October, 2018. Your contribution will help with services like music score, audio mix, color correction, and motion graphics.

We need your help to finish this film and fight the hateful rhetoric of Donald J. Trump. We want to show the world that in the United States we're from- all are welcome!

Once "Trump Golden Ale," now "Chinga Tu Pelo"
Once "Trump Golden Ale," now "Chinga Tu Pelo"

Thank you for your support. We look forward to bringing you positive updates on the funding of our film!

Jason Polevoi, Nick Jenkins, and Teddy Wachholz

-One City Films

---

About the Filmmakers

One City Films is a Chicago-based media company that specializes in producing deeply captivating short-subject and feature-length documentary films as well as engaging commercial video for corporations and brands.

Visual storytellers by trade and passion, Jason Polevoi, Nick Jenkins, and Teddy Wachholz collectively have over 25 years of experience in the media production business and the group has received 15+ Emmy nominations for projects in categories ranging from writing and producing to cinematography to editing.

(left to right) Nick Jenkins, Teddy Wachholz, Jason Polevoi - One City Films
(left to right) Nick Jenkins, Teddy Wachholz, Jason Polevoi - One City Films

Risks and challenges

As with all independent filmmaking there are inherent risks: the film could be delivered late, over budget, and will involve far too many characters staring pensively at the sunset as their last hand-rolled cigarette burns low between their fingers.

The good news is we've already completed principal photography and the editing process... and we did it all while drinking delicious 5 Rabbit beer.

Your contribution will be immediately applied to the finishing of the film.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    The "Little Marco"

    Get a "thank you" in the credits of the film and a shout out on social media.

    You may need to wear lifts in your shoes, but at least you can stand tall when you see your name on the screen!

    Includes:
    • "Thank You" in the credits
    Less
    Estimated delivery
    13 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 20 or more About US$ 20

    The "Sloppy Steve"

    Get a digital screener of the film emailed to you upon completion, a "thank you" in the credits, and a shout out on social media.

    It's hard to look good when you're busy running a right-wing conspiracy media empire, but feel free to wear your favorite sweats when you're on the couch watching the doc!

    Includes:
    • "Thank You" in the credits
    • Digital screener of the film
    Less
    Estimated delivery
    32 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $30 or more About $30

    The "Low Energy Jeb"

    Get an official limited-edition F*** Your Hair beer can koozie, a digital screener of the film, a "thank you" in the credits, and a shout out on social media.

    Beer is a depressant so it probably won't help your energy levels, but at least you'll look good drinking that brew when people aren't clapping.

    Includes:
    • "Thank You" in the credits
    • Digital screener of the film
    • F*** Your Hair Beer Koozie
    Less
    Estimated delivery
    Ships to Only certain countries
    33 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $50 or more About $50

    The "Lyin' Ted"

    Get an official limited-edition F*** Your Hair Poster, a beer koozie, a digital screener, a "thank you" in the credits, and a shout out on social media.

    At first you may be resistant to hanging a poster in your home, but when we insult your decor and accuse your realtor of being in on an assassination plot you'll definitely come around!

    Includes:
    • "Thank You" in the credits
    • Digital screener of the film
    • F*** Your Hair Beer Koozie
    • F*** Your Hair Poster
    Less
    Estimated delivery
    Ships to Only certain countries
    21 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $80 or more About $80

    The "Crooked Hillary" (Uncensored!)

    Get an official limited-edition F*** Your Hair t-shirt, a F*** Your Hair Poster, a F*** Your Hair Koozie, a digital screener of the film, a "thank you" in the credits, and a shout out on social media.

    You're incredibly qualified to fund this Kickstarter and you'll look great hiking through the woods wearing the shirt to prove it!

    Includes:
    • "Thank You" in the credits
    • Digital screener of the film
    • F*** Your Hair Beer Koozie
    • F*** Your Hair Poster
    • F*** Your Hair T-Shirt
    Less
    Estimated delivery
    Ships to Only certain countries
    17 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $80 or more About $80

    The "Crooked Hillary" (Censored)

    Not everyone wants to walk around with profanity on their chest - and we get that, so you'll get an official limited-edition "Drink Beer and Protest" t-shirt, a F*** Your Hair Poster, a F*** Your Hair Koozie, a digital screener of the film, a "thank you" in the credits, and a shout out on social media.

    You're ALSO incredibly qualified to fund this Kickstarter and you'll look great hiking through the woods wearing the shirt to prove it!

    Includes:
    • "Thank You" in the credits
    • Digital screener of the film
    • F*** Your Hair Beer Koozie
    • F*** Your Hair Poster
    • Drink Beer and Protest T-Shirt
    Less
    Estimated delivery
    Ships to Only certain countries
    11 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $150 or more About $150

    The "Ditzy DeVos"

    Get a limited edition official F*** Your Hair Beer Stein, a t-shirt of your choice, a F*** Your Hair poster, a F*** Your Hair koozie, a digital screener of the film, a "thank you" in the credits, and a shout out on social media.

    Enjoy a drink from your stein knowing full well that the fate of America's public education system lies in your drunk hands.

    Includes:
    • "Thank You" in the credits
    • Digital screener of the film
    • F*** Your Hair Beer Koozie
    • F*** Your Hair Poster
    • F*** Your Hair T-Shirt
    • F*** Your Hair Beer Stein
    Less
    Estimated delivery
    Ships to Only certain countries
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge US$ 250 or more About US$ 250

    The "Cheatin' Obama"

    You're invited to a 5 Rabbit Cerveceria beer-tasting for you and a friend in Chicago (transportation not included), a F*** Your Hair Beer Stein, a t-shirt of your choice, a F*** Your Hair poster, a F*** Your Hair koozie, a digital screen of the film, a "thank you" in the credits, and a shout out on social media.

    You've clearly had our office bugged, so you know that drinking with us is going to be the best time you've had in 8 years!

    Includes:
    • "Thank You" in the credits
    • Digital screener of the film
    • F*** Your Hair Beer Koozie
    • F*** Your Hair Poster
    • F*** Your Hair T-Shirt
    • Beer Tasting with the Filmmakers
    • F*** Your Hair Beer Stein
    Less
    Estimated delivery
    Limited 5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Reward no longer available

    Pledge $300 or more About $300

    The "Cryin' Chuck"

    Get an authentic (and we mean the real deal!) Chinga Tu Pelo tap handle, a F*** Your Hair Beer Stein, a t-shirt of your choice, a F*** Your Hair poster, a F*** Your Hair koozie, a digital screen of the film, a "thank you" in the credits, and a shout out on social media.

    You'll cry those sweet, sweet tears of joy when you're the envy of all the local home brewers.

    Includes:
    • "Thank You" in the credits
    • F*** Your Hair Beer Koozie
    • F*** Your Hair Poster
    • F*** Your Hair T-Shirt
    • Chinga Tu Pelo Tap Handle
    • F*** Your Hair Beer Stein
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $500 or more About $500

    The "Little Rocket Man"

    Get Associate Producer credit on the film, a F*** Your Hair Beer Stein, a t-shirt of your choice, a F*** Your Hair poster, a F*** Your Hair koozie, a digital screen of the film, a "thank you" in the credits, and a shout out on social media.

    You may command a nuclear arsenal and have a kick-ass haircut, but what's more exciting than seeing your name on IMDB?! (Nothing. The answer is nothing.)

    Includes:
    • "Thank You" in the credits
    • Digital screener of the film
    • F*** Your Hair Beer Koozie
    • F*** Your Hair Poster
    • F*** Your Hair T-Shirt
    • Associate Producer Credit
    • F*** Your Hair Beer Stein
    Less
    Estimated delivery
    Ships to Only certain countries
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $1,000 or more About $1,000

    The "13 Angry Democrats"

    Get Executive Producer Credit, a F*** Your Hair Beer Stein, a t-shirt of your choice, a F*** Your Hair poster, a F*** Your Hair koozie, a digital screen of the film, a "thank you" in the credits, and a shout out on social media.

    We could never impeach your good taste in cinema!

    Includes:
    • "Thank You" in the credits
    • Digital screener of the film
    • F*** Your Hair Beer Koozie
    • F*** Your Hair Poster
    • F*** Your Hair T-Shirt
    • Executive Producer Credit
    • F*** Your Hair Beer Stein
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge US$ 2,500 or more About US$ 2,500

    The "Fake News Media"

    Get a private four course dinner, beer pairing, and private film screening for you and 3 friends, Executive Producer Credit, a F*** Your Hair Beer Stein, a t-shirt of your choice, a F*** Your Hair poster, a F*** Your Hair koozie, a digital screen of the film, a "thank you" in the credits, and a shout out on social media.

    We'd like to see "you-know-who" call THAT fake news!

    Includes:
    • "Thank You" in the credits
    • Digital screener of the film
    • F*** Your Hair Beer Koozie
    • F*** Your Hair Poster
    • F*** Your Hair T-Shirt
    • Executive Producer Credit
    • Craft Beer Experience and Private Screening
    • F*** Your Hair Beer Stein
    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)