Project image
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€2,827
pledged of €100,000pledged of €100,000 goal
22
backers
Funding Canceled
Funding for this project was canceled by the project creator on Nov 14 2017
€2,827
pledged of €100,000pledged of €100,000 goal
22
backers
Funding Canceled
Funding for this project was canceled by the project creator on Nov 14 2017

About

HEADGEAR FOR CYCLISTS OF THE 21ST CENTURY

highest comfort, unique design, modular usability

Eva Vogel, founder ROCKWELL
Eva Vogel, founder ROCKWELL

OUT OF THE BOX

Wearing a bike helmet can be fun? Comfortable? Cool? Stylish? Really? We didn't think so a few years back. And we wanted to change that! We wanted to think out of the box when it came to creating a completely new bike helmet. Coming from a absolutely different (musical) background, our minds were open and our creativity ready to burst with our enthusiasm. We didn't accept NO to any of our ideas and aspirations. Even if it meant taking the road less travelled. Which-and we experienced this first hand- can take a lot longer than walking on the beaten path. But in the end we believe it's so worth it!

Now, we want to encourage everyone to become a #headonist. Protect your brain and be stylish at the same time. Here is what we came up with:

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ROCKWELL develops headgear that revolutionizes the urban bike market and thrives more and more on design statements rather than simple means of transportation. ROCKWELL stands for an innovative and absolutely new way of combining materials. How does this work?

VENTFLEX SYSTEM

unique VENTFLEX system
unique VENTFLEX system

Our patented Vent-Flex system Our helmets consists of three layers: outer ABS shell, protective inlay (consisting of mesh or other functional fabric sewed onto our unique EPS VENTFLEX system) and straps with magnetic FIDLOCK buckle. The great thing about these three layers is that they can be configured in any combination depending on individual preferences. This modular compilation has obvious advantages for the user: less stiffness and greater flexibility, less volume and much better fit. Check out our unique configurator to create your own individualised helmet.

CONFIGURATOR

individualise your helmet - pick and chose color combinations
individualise your helmet - pick and chose color combinations

 INLAY

The ROCKWELL inlay consists of three layers. On the one hand there is the textile layer (typically a breathable mesh fabric), which can be seen through the openings of the helmet ABS shell - giving the helmet its distinctive look - and on the other hand there is the flexible EPS impact absorption system which gives you the best possible protection in case of an accident. Then there are our super comfy soft cushions, available in variable thickness, giving you the best possible comfort on your head.

STRAPS

The straps of the helmet secure the correct fit on the head. The the strap-divider, which should be positioned under your ears, make it very easy to adjust the helmet. The straps are fixed-jointed with the hardshell and therefore form an entity.

FIDLOCK MAGNETIC BUCKLE

The magnetic buckle gives our helmets the perfect finish. No more getting your skin caught between the buckle, no more fiddling around with two hands in order to close or open it. With our Fidlock magnetic buckle you simply open and close the buckle under your chin with one simple move of two fingers while your other hand can hold on to the handle bar of your bike.

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WHAT ELSE?

After launching our patented helmets in a medium and lager size last year, we have collected lots of opinions and received endless amounts of feedback regarding the wishes of our consumers. Since we aim to constantly develop and improve further, we have added the size SMALL to our collection since many families complained about not being able to buy our product for their kids. Of course we want to change that immediately. We want to bring ROCKWELL to everyone. Having reached our goal of being available in over 100 retail stores with generation B-1, we would now like to introduce our urban bike helmet generation B-2.

In addition to the new available size S (52cm-55cm) we can offer you an even BETTER FIT, even GREATER COLORS, even more BREATHABLE FABRICS.

orange ABS shell, blue MESH fabric/EPS inlay
orange ABS shell, blue MESH fabric/EPS inlay

Our innovative impact absorption system uses existing EPS safety technology in a completely new and flexible setup. Through a size adjustment system the EPS wraps completely around the wearer’s head, ensuring the best possible protection. Technical fabrics, permeable to air, are used for the middle layer between the impact absorption and hardshell layer. The hardshell consists of varnished ABS plastic. The fashionable look emerges from the variously combined coloured softshell, which shines through the woven outer hardshell.

MODULAR SYSTEM

modular system - turn your bike helmet into a ski helmet
modular system - turn your bike helmet into a ski helmet

Our innovative helmet consists of three parts: a shock absorption layer, a textile softshell as design statement in the middle and a flexible hardshell as outer layer, which gives the helmet its shape. The shock absorption layer and textile softshell form the inlay. Rockwell offers inlays for biking and skiing, thus making the helmet a multipurpose sports helmet that meets the respective safety standards for each sport by the simple de- and attachment of an inlay to the hardshell through snap fasteners. All components were designed as to guarantee the user a maximum level of comfort through extremely efficient ventilation and high flexibility.

SAFETY NORMS

We tested extensively! Our final product is not only innovative, stylish and unique, it is obviously safe! All products comply with sports specific safety norms, e.g. the European safety norm for personal protective equipment EN 1078 for bike, skate and inline in the category urban.

ROCKWELL launched its innovative headgear for the categories “bike”, “ski” and “skate”. When our prototypes were finished in 2013, they already aroused excitement at trade shows like the ISPO in Munich where we were among the ISPO finalists. The possibility to create individual customisable models triggered particular enthusiasm among the professional audience. Our team at ROCKWELL used the following two years to improve our prototypes, get them tested and successfully certified by the “TÜV”.

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PROTECTIVE & LOCKABLE BAG-we really thought of everything!

On top of it all, we also wanted to find a solution of what to do with your helmet once your ride is finished. Wouldn't it be great to have a bag that fits the helmet, protects it from dirt, rain and scratches AND can be locked to your bike? Exactly! Our complementary bag hs all of the above features. Simply store your helmet in it, use it to carry it around or stick your lock through the aluminum wholes (you must simply make sure to fit the lock though the straps of your helmet inside the bag as well in order to prevent stealing). Now you can leave it safely on your bike until you are ready for your next ride.

this protective lockable helmet bag comes with each purchase
this protective lockable helmet bag comes with each purchase

 

SHIPPING

VAT, duty, and import taxes are included for the following countries: United Kingdom, Germany, Italy, Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Greece, Hungary, Ireland, Latvia, Liechtenstein, Lithuania, Luxemburg, Malta, Monaco, Netherlands, Poland, Portugal, Romania, San Marino, Slovenia, Slovakia, Spain and Sweden.

If your shipping country is not listed in the list above, you will be responsible for VAT, duty, and import taxes.

Risks and challenges

ROCKWELL GMBH has successfully designed, developed and produced helmets and accessories such as sunglasses and ski goggles for the past two years. We are extremely confident in our ability to deliver your ROCKWELL generation bike helmet B-2 on time. We currently have 15 fully functional prototypes and our trusted partners are all geared up for production and ready to go!

However, there is always a small chance that unforeseen complications can arise and cause delays to one of our batches. Should this happen, we will make sure to be transparent and provide you with an updated delivery schedule.

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Support

  1. Select this reward

    Pledge €97 or more About $110

    EARLY BIRD SUPER SPECIAL

    B-2 MIX & MATCH-CREATE YOUR OWN!

    Put together your own individual bike helmet to match your personality & style!

    (AND receive 39% off the estimated retail price of €160)

    Be one of the first 100 backers for our campaign and receive your individual, one-of-a kind bike helmet of the innovative ROCKWELL generation B 2 which YOU can put together:

    you will get to choose from a unique and stylish choice of bicycle ABS shells and add your matching bicycle INLAY.

    choose from the following ABS shell colors:
    WHITE, BLUE, BLACK, YELLOW, ORANGE

    add one of the following inlays:
    RED (mesh), ORANGE (mesh), BLUE (mesh), BLACK (mesh), HERRINGBONE (fabric)

    (EN-1078 TÜV certified)

    SIZE S/M (52cm-55cm), SIZE M/L (56cm-59cm), SIZE L/XL (60cm-63cm)

    39% off the estimated retail price of €160

    Less
    Estimated delivery
    Ships to Only European Union
    Limited 16 backers
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  2. Select this reward

    Pledge €99 or more About $113

    KICKSTARTER SPECIAL -TINY

    FOR TINY HEADS: you will choose from a unique and stylish choice of bicycle helmets of the innovative generation 2. SIZE S/M (52cm-55cm) in the following colors:

    VIGOR (orange matt ABS shell, blue mesh inlay)
    NITE (shiny black ABS shell, black mesh inlay)
    JUICE (blue matt ABS shell, orange mesh inlay)
    SUNNY (yellow matt ABS shell, red mesh inlay)
    ANTICONF (black matt ABS shell, herringbone fabric inlay)
    ICE (white matt ABS shell, herringbone fabric inlay)

    28% off the estimated retail price of 140€

    Less
    Estimated delivery
    Ships to Only European Union
    Limited 0 backers
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  3. Select this reward

    Pledge €99 or more About $113

    KICKSTARTER SPECIAL - MEDIUM DUDE(SS)

    FOR the AVERAGE DUDE(SS): you will choose from a unique and stylish choice of bicycle helmets of the innovative ROCKWELL generation B-2 (SIZE M/L (56cm-59cm)) in the following colors:

    VIGOR (orange matt ABS shell, blue mesh inlay)
    NITE (shiny black ABS shell, black mesh inlay)
    JUICE (blue matt ABS shell, orange mesh inlay)
    SUNNY (yellow matt ABS shell, red mesh inlay)
    ANTICONF (black matt ABS shell, herringbone fabric inlay)
    ICE (white matt ABS shell, herringbone fabric inlay)

    (EN-1078 TÜV certified)

    28% off the estimated retail price of 140€

    Less
    Estimated delivery
    Ships to Only European Union
    Limited 1 backer
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  4. Select this reward

    Pledge €99 or more About $113

    KICKSTARTER SPECIAL- WATERMELON

    FOR HUGE HEADS: you will choose from a unique and stylish choice of bicycle helmets of the innovative generation 2. SIZE L/XL (60cm-63cm) in the following colors:

    VIGOR (orange matt ABS shell, blue mesh inlay)
    NITE (shiny black ABS shell, black mesh inlay)
    JUICE (blue matt ABS shell, orange mesh inlay)
    SUNNY (yellow matt ABS shell, red mesh inlay)
    ANTICONF (black matt ABS shell, herringbone fabric inlay)
    ICE (white matt ABS shell, herringbone fabric inlay)

    (EN-1078 TÜV certified)

    28% off the estimated retail price of 140€

    Less
    Estimated delivery
    Ships to Only European Union
    Limited 0 backers
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  5. Select this reward

    Pledge €144 or more About $164

    MIX & MATCH-CREATE YOUR OWN S

    Create your own individual helmet & match you personality:

    SIZE S/M (52cm-55cm)

    you will choose from a unique and stylish choice of bicycle ABS shells and add your matching bicycle INLAY. receive your individual, one-of-a kind bike helmet of the innovative ROCKWELL generation B 2.

    choose from the following ABS shell colors:
    WHITE, BLUE, BLACK, YELLOW, ORANGE

    add one of the following inlays:
    RED (mesh), ORANGE (mesh), BLUE (mesh), BLACK (mesh), HERRINGBONE (fabric)

    (EN-1078 TÜV certified)

    10% off the estimated retail price of €160

    Less
    Estimated delivery
    Ships to Only European Union
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  6. Select this reward

    Pledge €144 or more About $164

    MIX & MATCH-CREATE YOUR OWN M

    Create your own individual helmet & match you personality:

    SIZE M/L (56cm-59cm)

    you will choose from a unique and stylish choice of bicycle ABS shells and add your matching bicycle INLAY. receive your individual, one-of-a kind bike helmet of the innovative ROCKWELL generation B 2.

    choose from the following ABS shell colors:
    WHITE, BLUE, BLACK, YELLOW, ORANGE

    add one of the following inlays:
    RED (mesh), ORANGE (mesh), BLUE (mesh), BLACK (mesh), HERRINGBONE (fabric)

    (EN-1078 TÜV certified)

    10% off the estimated retail price of €160

    Less
    Estimated delivery
    Ships to Only European Union
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge €144 or more About $164

    MIX & MATCH-CREATE YOUR OWN L

    MIX & MATCH-CREATE YOUR OWN L

    Create your own individual helmet & match you personality:

    SIZE L/XL (60cm-63cm)

    you will choose from a unique and stylish choice of bicycle ABS shells and add your matching bicycle INLAY. receive your individual, one-of-a kind bike helmet of the innovative ROCKWELL generation B 2.

    choose from the following ABS shell colors:
    WHITE, BLUE, BLACK, YELLOW, ORANGE

    add one of the following inlays:
    RED (mesh), ORANGE (mesh), BLUE (mesh), BLACK (mesh), HERRINGBONE (fabric)

    (EN-1078 TÜV certified)

    10% off the estimated retail price of €160

    Less
    Estimated delivery
    Ships to Only European Union
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge €273 or more About $311

    FAMILY PACKAGE SUNNY (3 HELMETS)

    you will receive one of our 50 family packages (each THREE bike helmets (please select from sizes S/M/L)) of our innovative ROCKWELL generation B-2.Your family will soon be riding in sunny style in the following color combination:

    SUNNY (yellow matt ABS shell, red mesh inlay)

    (EN-1078 TÜV certified)

    35% off the estimated retail price of €420

    Less
    Estimated delivery
    Ships to Only European Union
    Limited 1 backer
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  9. Select this reward

    Pledge €273 or more About $311

    FAMILY PACKAGE VIGOR (3 HELMETS)

    you will receive one of our 50 family packages (each THREE bike helmets (please select from sizes S/M/L)) of our innovative ROCKWELL generation B-2. Your family will soon be riding in style vigorously in the following color combination:

    VIGOR (orange matt ABS shell, blue mesh inlay)

    (EN-1078 TÜV certified)

    35% off the estimated retail price of €420

    Less
    Estimated delivery
    Ships to Only European Union
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  10. Select this reward

    Pledge €364 or more About $414

    FAMILY PACKAGE SUNNY (4 HELMETS)

    you will receive one of our 50 family packages (each FOUR bike helmets (please select from sizes S/M/L)) of our innovative ROCKWELL generation B-2. Your family will soon be riding in sunny style in the following color combination:

    SUNNY (yellow matt ABS shell, red mesh inlay)

    (EN-1078 TÜV certified)

    35% off the estimated retail price of €560

    Less
    Estimated delivery
    Ships to Only European Union
    Limited 1 backer
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge €364 or more About $414

    FAMILY PACKAGE VIGOR (4 HELMETS)

    you will receive one of our 50 family packages (each FOUR bike helmets (please select from sizes S/M/L)) of our innovative ROCKWELL generation B-2. Your family will soon be riding in style vigorously in the following color combination:

    VIGOR (orange matt ABS shell, blue mesh inlay)

    (EN-1078 TÜV certified)

    35% off the estimated retail price of €560

    Less
    Estimated delivery
    Ships to Only European Union
    Limited 1 backer
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)