I wanted to break down the funding and explain why the first launch of the Genet costs so much, but will add up to something that can last significantly longer than the first issue, and be able to pay for itself!
For the first issue, we've requested $16,000. That seems like a lot of money, but if you look at other Kickstarter projects, some have gotten upwards of $1 million dollars or have started out asking for close to $50,000! Similar projects currently running or recently finished (magazine publications) are asking around the same amount, but some of these are print publications that already have significant digital funding and following. I'm just one person, starting this magazine from the ground up -- and here's where the money is going:
$5000 - Photography Budget
This covers the photographer (travel + lodging if needed), fees for two professional models, location fees (which we will do our best to avoid), a make-up artist and hair stylist. I do all the actual clothing styling myself, so I have removed the cost from this section of funding (however, a stylist's fees are usually an additional $1000 because they work over multiple days, shopping in preparation for the shoot and then returning any garments afterwards). This also covers the cost of photo editing.
$1000 - Pattern Designer Memorandum, Writer Memorandum
Each issue of The Genet Quarterly will have about 10 patterns - some knitting, crochet, sewing, quilting, or otherwise - that have to be designed in advance. Even though these patterns are paid out on a 50/50 split, it's customary to give designers some small 'fee' to pay for the goodwill of designing for the magazine. I wanted to do this starting with the first issue. The 'fee' is minimal -- $50. But it makes all the difference in the world to someone who might need to buy last-minute materials for a design project. Writers also need to be paid for their articles, but are not receiving the same residuals as pattern designers. We are trying to pay around $100 - $50 depending on the size of each article and research involved.
$7000 - Graphic Design, Typography, Layout
All the work for the initial structure of the magazine is expensive, and for our first issue we're doing our best to make sure that we aren't overspending. I will be doing much of the layout for each page myself, but in order to get the magazine to our viewers, we'll need to commission some logo and branding design from a more experienced graphic artist. Also in each issue, we hope to use some typefaces from independent typographers. This means that we need to pay a commercial licensing fee to these designers for the use of their work. Many of the fees in this section will be one-time fees, allowing us to pare down this budget with future issues.
$500 - Web Hosting
The hosting for the webstore and website aren't too expensive, but they do add up. This is the cost for one year of hosting at the professional level that The Genet Quarterly will require.
$2000 - Materials
This budget allows for purchase of any initial materials required by designers -- fabric, buttons, zippers, yarn, muslin, and the various odd things that the DIY articles will require. While it may be possible to undercut some of this cost by getting materials from various vendors and supporters, it is impossible to rely on that entirely.
$500 - Contributor Fees
While many of our contributors (people whose products will be featured in the magazine) have very generously offered us their products with a lenient return policy (as long as the item comes back undamaged, we do not have to pay for it), with some of our contributors this will be impossible. This money is built-in to allow for purchase of goods that cannot be returned or may possibly become damaged during the production process.
Some of the amounts here have been rounded, which will allow for the Kickstarter and Amazon fees, and taxes, to be paid comfortably on the final amount of this project.