Genet Quarterly Inspirationals -- Launch Issue 'Geometry' project video thumbnail
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$2,420 pledged of $16,000 goal
By Hannah Thiessen
$2,420 pledged of $16,000 goal

Recent updates

Giveaway Winners

Sorry for the delay, everyone -- I've been moving and looking to move again next month, working a new job and doing whole bunches of work on a painting series and series of knits for a local retailer. It's exciting but it's been keeping me busy! The Genet is on the backburner while I work out a few new ideas and possibilities for it, but no worries, news will appear on this topic again eventually!

Here are the winners from the Genet Quarterly Giveaways:

Noeud Papillion & Custom Handspun -- Pam Allen
Ninetta Neckwarmer & 3 skeins of Malabrigo Rios 'Cumpersita' -- Chloe of Knitified
Aecor Shawl & 1 skein of Anzula Squishy -- Heather Hill
Bauble Cowl & 2 skeins of Malabrigo Chunky in 'Purple Mystery' and 'Indigo' -- Autumn Holloway

These results were randomized based on folks who commented on the blog, spread the word, and donated to the project. Winners, please send me your address by email ( and for the winner of the handspun prize, tell me what your favorite color family is for hats! Thank you everyone for being so supportive of my project and spreading the word.

So, What's next?

First, I want to thank each and every one of you who donated, talked about this project to your friends, spread it around via email, and participated in something truly awesome - the building blocks of a future project. Since it is the 11th of June and I really doubt that I am going to make my goal in the next 5 days (who knows, miracles can happen), I felt like it was time to address what will happen if this Kickstarter does not succeed. 

First, those of you who have supported this campaign will obviously not be charged - that's how Kickstarter works, if the project doesn't get all the funding, it is not funded at all. Second, it isn't the end for the Genet Quarterly. I think we were riding on the heels of some other magazines that, while different, have been recently successful, and perhaps people were just a little magazined-out at the moment. Luckily, I have been chatting with some friends (and awesome allies) that I made during this Kickstarter's run, and it looks like there are possibilities to have an investor for the Genet Quarterly. 

After the 15th, I will be sitting down with this project and looking at what worked, what didn't work, and what can be improved. I then will be putting together a presentation to send to some of these investors. I just wanted to let you all know that I really appreciate that you believed in this project, and there's still a good chance a copy of Genet Quarterly will make it's way to you someday soon. If you have some feedback or suggestions on how to make this project easier to communicate, understand, or explain, please leave a suggestion or email me! I would love to hear your thoughts.

After all, one of you told me, the most successful people are those who don't give up!

Funding Breakdown

I wanted to break down the funding and explain why the first launch of the Genet costs so much, but will add up to something that can last significantly longer than the first issue, and be able to pay for itself! 

For the first issue, we've requested $16,000. That seems like a lot of money, but if you look at other Kickstarter projects, some have gotten upwards of $1 million dollars or have started out asking for close to $50,000! Similar projects currently running or recently finished (magazine publications) are asking around the same amount, but some  of these are print publications that already have significant digital funding and following. I'm just one person, starting this magazine from the ground up -- and here's where the money is going:

$5000 - Photography Budget

This covers the photographer (travel + lodging if needed), fees for two professional models, location fees (which we will do our best to avoid), a make-up artist and hair stylist. I do all the actual clothing styling myself, so I have removed the cost from this section of funding (however, a stylist's fees are usually an additional $1000 because they work over multiple days, shopping in preparation for the shoot and then returning any garments afterwards). This also covers the cost of photo editing. 

$1000 - Pattern Designer Memorandum, Writer Memorandum

Each issue of The Genet Quarterly will have about 10 patterns - some knitting, crochet, sewing, quilting, or otherwise - that have to be designed in advance. Even though these patterns are paid out on a 50/50 split, it's customary to give designers some small 'fee' to pay for the goodwill of designing for the magazine. I wanted to do this starting with the first issue. The 'fee' is minimal -- $50. But it makes all the difference in the world to someone who might need to buy last-minute materials for a design project. Writers also need to be paid for their articles, but are not receiving the same residuals as pattern designers. We are trying to pay around $100 - $50 depending on the size of each article and research involved. 

$7000 - Graphic Design, Typography, Layout

All the work for the initial structure of the magazine is expensive, and for our first issue we're doing our best to make sure that we aren't overspending. I will be doing much of the layout for each page myself, but in order to get the magazine to our viewers, we'll need to commission some logo and branding design from a more experienced graphic artist. Also in each issue, we hope to use some typefaces from independent typographers. This means that we need to pay a commercial licensing fee to these designers for the use of their work. Many of the fees in this section will be one-time fees, allowing us to pare down this budget with future issues. 

$500 - Web Hosting

The hosting for the webstore and website aren't too expensive, but they do add up. This is the cost for one year of hosting at the professional level that The Genet Quarterly will require. 

$2000 - Materials

This budget allows for purchase of any initial materials required by designers -- fabric, buttons, zippers, yarn, muslin, and the various odd things that the DIY articles will require. While it may be possible to undercut some of this cost by getting materials from various vendors and supporters, it is impossible to rely on that entirely.

$500 - Contributor Fees

While many of our contributors (people whose products will be featured in the magazine) have very generously offered us their products with a lenient return policy (as long as the item comes back undamaged, we do not have to pay for it), with some of our contributors this will be impossible. This money is built-in to allow for purchase of goods that cannot be returned or may possibly become damaged during the production process.  

TOTAL: $16000

Some of the amounts here have been rounded, which will allow for the Kickstarter and Amazon fees, and taxes, to be paid comfortably on the final amount of this project. 

Sewing Pattern Sketches

I've been working on some of the sewing pattern sketches -- these are pretty detailed mixed-media sketches that I then cut out and photo on a painted background. Basically the idea with them is to give you an idea of what kinds of patterns you'll see in Genet's first issue! If you don't sew, I have already decided that some fo these patterns will be available in Genet's webstore for sale as actual commissioned garments!

This first garment is a single piece dress with an elastic waistband and pom-pom trim. The pattern will include a few different modifications including an added petticoat or lengthened skirt for a maxi dress. 

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Genet Giveaway Week II, Mood Board Unveiling

Today I have a bunch of exciting updates for you! First, it's the second week of the Kickstarter and that means that it's time for another Genet Giveaway. You can read more about the giveaway on my blog -- Life on the Double Point.

Secondly, I have finished putting together the mood and inspiration board for the first issue! For those of you who haven't worked on a mood board before, it's usually a physical or digital 'poster' that is supposed to inspire and communicate the feeling of the project to the people who are contributing. Usually in this case 'contributor' means designers, people writing articles, or fashion stylists. This time, it also applies to anyone who has contributed to this campaign. Submissions for The Genet Quarterly Issue I are open, so if you are a designer feel free to submit your ideas. All sketches should be drawn up without colors chosen, since I will be choosing all the colors for the garments to match the sewn garments. 

Next week I'll be unveiling some of the sketches for the sewn garments, and talking a little bit about the talent that has agreed to participate in this launch issue. In addition, late in the week I'll give you a money break down that shows exactly where the dollars for this Kickstarter campaign are being applied. 

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