Artisan bakers and chocolatiers have used tea for years to make gourmet cookies and chocolates--we're bringing that sophistication to the humble snack bar! But we need your help, please. :)
The simplest ideas can sometimes be the best. Good Societea bars are brilliantly simple: they combine the sophisticated flavor profiles of tea with 100% whole-food ingredients. That’s it. No gluten, dairy, soy, or GMOs; no inflammatory or high-fructose ingredients like nuts, dried fruits, or dates. Just organic, satisfying, healthy snack bars made exclusively from nutrient-dense whole foods.
As social entrepreneurs, we’re mindful of your well-being, society, and the environment through every step of the production process. That’s why we ethically source ingredients that offer superior natural health benefits.
Good Societea bars aren't just delicious; they're packed with nutrition for us health-conscious types! Each bar contains 8g of plant-based protein, 4g of fiber, and 1000mg of tea. Did we mention Good Societea is digestion friendly, a good source of iron, and uses low-glycemic sweeteners to avoid blood sugar spikes? Or that all the nutrients come from real food? Try finding that in a Clif Bar!
Choco Chai Rooibos: Exotic South African rooibos tea, meet the intoxicating cinnamon and spices of chai. This is one sweet marriage. Add vegan dark chocolate and protein- and omega-packed hemp seeds and your taste buds simply won’t believe you’re eating healthy!
Coconut Green Tea: You’ve never had green tea like this before! Matcha green tea plus coconut three ways: coconut oil; coconut nectar; and coconut flakes. Of course, we had to add some vegan, organic chocolate, too. I mean, what’s a bar without chocolate, right? Don’t worry; it’s still only 200 calories.
Vanilla Earl Grey: Indulgent, decadent, seductively good. The shades of earl grey in this chocolate and vanilla dream will blow your…taste buds. It’s the perfect healthy alternative to sneaking a late night snack.
We started Good Societea bars in our kitchen after being frustrated by the lack of real food options for people on-the-go. Kristin has always been limited by allergies and could never eat nutrition bars because almost all included inflammatories like nut butters, gluten, dairy, and soy. Van has always eaten bars as part of his busy lifestyle, but he was tired of eating bars with highly processed ingredients and artificially inflated nutrients. Plus, all the sugar in other bars made him feel bad. Even the "healthy" bars made from things like dates and dried fruit were super high in fructose!
After doing some research, we discovered why the big bar corporations were selling us all bad products: their business strategy was to produce the cheapest product possible! But Kristin remembered sitting in on a Stanford University lecture with the founder of the clothing company Patagonia. The Patagonia business model was built on making the best product possible in an ethical and sustainable way. We believed we could apply the same approach to snacking.
So we got to work in our kitchen making bars with real, quality ingredients—all organic, GMO-free, and non-inflammatory. After almost a year of experimenting and dozens upon dozens of batches of homemade bars, we finally found the perfect combination of taste, nutrition, and environmentally sustainable ingredients. The result: Good Societea Bars! The awesome flavors and benefits of tea, combined with 100% whole food ingredients like organic chocolate, two forms of plant protein, and coconut nectar.
Where would the world be without swag? In exchange for your generosity of spirit and pocketbook, we plan on hooking you up with some truly unique merch. Our Good Societea t-shirts are freakin’ superlative. They’re made in the USA, from organic cotton, and use water-based ink. That means no harsh chemicals and only human-friendly labor practices! Unlike most t-shirts, ours apply the ink using a technique called “rehance,” which absorbs into individual fabrics to ensure the design becomes a part of the shirt; normal shirt printing methods like screen and digital printing simply apply the ink on top of the shirt. Plus, our shirts have designs that you won’t be embarrassed to wear in public.
Our tea tumbler has a removable tea infuser for easy washing and is BPA free. It's truly water tight, if you put the lid on right, which makes it ideal for taking your tea ritual to-go. And it's made of sturdy double-walled glass, to keep the hot stuff hot and the cold stuff cold.
Where We Are
There are a lot of steps in nurturing an idea from concept to market in the natural foods industry. Fortunately, we've been at this a while and are almost ready to launch. We've got our business plan, distribution strategy, and pricing all worked out, and our social media presence is up and running. We found ethical sources for our ingredients. We've partnered with a manufacturer that not only hand crafts our bars in small batches (a rarity in bar manufacturing!), but also gives back to environmental and social causes. We’ve got our wrappers and boxes in production as we speak, and we just submitted the order for our pilot production run with the manufacturer.
What We Need
All we need now is help launching our product! The funding you help us raise through Kickstarter will cover shipping the pallets of bars from our manufacturer to our facility (aka, our apartment which, side story, used to be a grocery store), and launching our brand at a big natural products tradeshow in the Fall. If we’re lucky enough to raise more than our Kickstarter goal, the additional funding will go toward financing our second production run.
Risks and challenges
Starting a business means challenge after challenge! We’ve done the nutrition research, perfected our recipes, defined our brand, and found a manufacturer that ethically sources ingredients. We wanted to work through all of this before our Kickstarter campaign, to ensure we were able to present the best of pre-launch Good Societea to you. With our official organic and gluten free certifications now under our belts (just last week!), we’re about to produce our first run of over 100,000 bars! The biggest challenge ahead is getting our bars onto store shelves. That’s why we’re excited to take Good Societea to a major natural foods tradeshow at the end of September, where we hope to meet buyers, food brokers, and distributors. We also have a large number of local stores we plan to approach ourselves. This is a major hurdle, but we’re confident we’ve done all the preparation to make a compelling case for Good Societea. Your support will be crucial to helping us launch Good Societea! Thank you for reading to the end--you're a champ!!Learn about accountability on Kickstarter
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