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We believe in the transcendent power of rock n roll.

Thanks to all our backers for their amazing support!!! 

Our Kickstarter campaign is over, but you can still get the Lightning Quarterly! 

Head over to www.lightningrecords.bigcartel.com for more info and to place an order.

Business and the world keep changing. People love to say that the music industry is changing, but in reality, music is the tip of the iceberg. The whole landscape is transforming underfoot, momentary glimpses lit by lightning, and we look to be part of that change. 

We envision a coming together of worlds that is naturalistic and poetic and rock n roll.

NEW    ROCK  N  ROLL    DIRTBIKE    ART    DRAG  RACE    HAPPENING    CALLED                                                L I G H T N I N G   R E C O R D S

Seth Olinsky (Cy Dune; Akron/Family) and conceptual artist Ali Beletic have set out on a new record label venture in the spirit of cross-pollinating ideas and subcultural fun creating a community with a focus primarily on experience and the social exchange in music.

We are collaborating with musicians, adventurers, surfers, dirtbike enthusiasts and builders, racecar enthusiasts, premier coffee roasters, fashion and product designers to build a community of like minded individuals who are interested in the social experience of contributing to different events and products that will go to support these cultures we love.

                         THE LIGHTNING 20 ARTIST SERIES AND QUARTERLY

Lightning’s first project is a subscription series that connects all we do and love - rocknroll, art, surfing, guitars, dirt bikes, desert happenings, and coffee. It is important for us that Lightning includes a wide net of counter culture activities and fun-havery that spearheads really wild and out there happenings onward into the future.  

Four times a year, we will ship a package to your house including our 5 latest releases and the Lightning Journal, an American counter culture journal with gonzo style articles written by artists, musicians, surfers, and people immersed in these vital cultures.

For those diving deeper into the Lightning culture, you can order a deluxe version of the subscription which comes with quarterly coffee, limited edition art, custom gear, art shirts, and unique objects that are inspired by Lightning's collaborative projects and immersion journalism. 

The intention of the label is to bring different cultures together and participate in the exchange of ideas, with a heavy focus on experience and the social aspect of music.

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I love the idea of the project as a total package. It reminds me of Aspen, this amazing 1960s multimedia art-in-a-box journal. John Cage, Jazz, Warhol, David Tudor, Burroughs, science writers, everyone... So, it's an awesome idea, and even more all-encompassing, using the power of digital and real things. I think the coolest selling point is that it's meant to create more interconnections and happenings: real things happening in the world. Fun-havery. - John Melillo / Algae and Tentacles

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THE 20 ARTIST SERIES

I don't have room to tell all the stories here, but from seeing Shinji and Kid playing a life changing set with the Boredoms at the 2009 Flaming Lips ATP, or Oneida's 12 hour sets or late night Brooklyn warehouse art squats concerts, seeing Talibam! fluctuate seamlessly between some of the best and worst sets of music I've ever known possible on the planet, to James from Wooden Wand who would, if you ask many a living musician these days, be considered one of the most amazing songwriters alive- all of the artists have their own unique relationship to the current history of music that has led us to this moment and will continue to lead us onwards, and for me, getting to participate with and release their music is much more than just releasing an album or ep, but an opportunity to get to share, support, and showcase their dynamic artistry. And to me, that's exactly what we are trying to highlight with the subscription and the journal. Participating in this dynamic artistic community, being immersed in it and taking part in its story. It is an artistic culture on the move and trying to find ways to open the doors to that musical movement. 

The albums are part of a 20 Artist Series, where artists have been asked to contribute a unique side project or edge creative statement. The idea was born from the inspiration of a thriving cassette sub-culture that supports underground music and more experimental and artistic work. 

The musicians involved are a diverse spectrum of artists that I have met and been inspired by while traveling and touring around the world. A group of artists that I always return to to see what they are doing. The common thread through all of the artists for me is the spirit - a spirit of expression and exploration, a transmission back from somewhere out on the edge. 

------------------------------------// LIGHTNING ARTISTS //---------------------------------  

SHINJI MASUKO (DMBQ/BOREDOMS) / CY DUNE / WOODEN WAND / PEOPLE OF THE NORTH / SAM AMIDON / WILLIAM TYLER / GREG SAUNIER (DEERHOOF) /AMERICAN CULTURE / ALGAE AND TENTACLES / ALI BELETIC / / TALIBAM! and TIM DAHL / LEVERAGE MODELS / SEXY THOUGHTS (KEVIN SHEA) / ALAN BISHOP / AFI / OHIOAN / DAVID DANIELL / PHIL WEINROBE / NIGHTLANDS / ART FAD / GDFX / GUARDIAN ALIEN / NEW BEINGS / PONTIAK / NATE WOOLEY and CHRIS CORSANO DUO /  DELICATE STEVE / and more surprises to come……….. 

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THE LIGHTNING JOURNAL 

 The Lightning Journal is an American counter culture journal with gonzo style articles written by musicians, artists, architects, surfers, poets, scholars, coffee roasters, and adventurers.  

Some of our contributors include: 

Jesus Robles is co-founder of architecture and design firm Dust, specializing in a unique Design/Build practice which has cultivated an intimacy to the land in which their work is deeply informed by and attuned to, responding to the environment and the senses. 

John Melillo is a modern and contemporary literature, poetry, and sound studies professor at the University of Arizona, who's doctoral studies at NYU were focused on the artistic meeting point for sound and text. 

Matt Hummel  is a racecar driver that has given his life to rebuilding and restoring early 900 series and 356 Porsches.  Rogue scavenger and adventurist, Matt shares a past of skateboarding and race stunts and is working on a film currently in LA. 

Anthony Rue Adventurer, cavediver, photographer and fore thinking entrepreneur as founder of Volta Coffee.  

Jeff Ault is not just a an epic surfer and shaper, he also hitch-hiked  from Fiji to the Christmas Islands on a 20 foot boat. He is currently shaping boards, surfing, and finishing his film about his epic journey. 

Kid Millions, Shinji Masuko, Chris Koltay, Patrick Gookin, Peter Baer, Ossian Foley, Ben Zoltowski, Ali Beletic, James Toth, Seth Olinsky, Chris Owens, Gina Abatemarco, Mike Yun, Jesse Jarnow, Grayson Currin.

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THE QUARTERLY

The Lightning Quarterly is a curated subscription package shipped to your house 4 times a year, built around Lightning Records releases and the Lightning Journal and is available in 4 different ways:

LIGHTNING QUARTERLY DIGITAL /// 4 times a year, you will receive a package with the 5 latest Lightning releases as digital download, and a copy of the latest Lightning Journal.

Lightning Quarterly Digital
Lightning Quarterly Digital

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LIGHTNING QUARTERLY ANALOG /// 4 times a year, you will receive a package with the 5 latest Lightning releases on cassette tape and a copy of the latest Lightning Journal.

Cassettes are currently the simplest and most artistically pure way of sharing sound….creating a perfect environment for an underground to develop. At the beginning of the seventies, some people were making music for fun, recording it on cassette and mailing it to friends and relatives, while others were sending tape-letters to friends; these were the first networkers - Neil Strauss / Cassette Mythos 1990

Flash forward 23 years and not so much has changed.  In the underground, the sentiment still rings true. - Jen and Liz Pelly / Pitchfork

The Lightning hand made tapes will look beautiful and sound good too. Not just a sonic choice, though, tapes are a connection to music as experience and fun. Tapes are a creative and inexpensive medium, driving a new and old tape underground, that not only provide our artists with an exciting medium to try out new ideas, but also a way for listeners to get back in touch with the joy, excitement, and simple pleasure of a real time music object shared with friends in physical space. 

Lightning Quarterly Analog
Lightning Quarterly Analog

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LIGHTNING QUARTERLY COFFEE /// LIGHTNING + CHRIS OWENS COLLABORATION DESTINATION ROAST COFFEE SERIES - 4 bags of hand roasted, specialty experience coffee.  Conceptually designed as a collaboration between Lightning and master roaster Chris Owens. The coffee will be shipped quarterly with either the Lightning Quarterly Digi or Analog which comes with full 20 Artist Series as downloads or cassette tapes and 4 quarterly Lightning Journals.

When you purchase the subscription, you will be invited to an art-happening style destination roast, where people are invited to remote and unique locations, a hike in desert canyon, or California mountain top, for site-specific, limited edition signed and numbered roast. The goal is to craft artistic experiences around the making and drinking of the coffee - sensual, conceptual, and ultimately fun. 

Chris Owens is a wild spirit on the forefront of coffee exploration. Besides his interests in cross fit and Brazilian Jiu Jitsu he is a co-founder of Handsome Coffee, and has worked as the head roaster at Ritual Coffee, an educator for Intelligentsia coffee, a customer relations rep at Counter Culture, and a lead barista at Gimme Coffee. 

Lightning Quarterly Coffee
Lightning Quarterly Coffee

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LIGHTNING QUARTERLY COUNTER CULTURE BOX /// This is for the more adventurous supporter who will enjoy a Lightning curated box shipped out 4 times a year. It will, in the Lightning Spirit, contain whatever we're up to, including, but not limited to, art prints, t shirts, limited run poetry books, one off gear pieces, 4 hand-roasted Lightning Coffees, the 5 latest Lightning releases on cassette or digital download, and a copy of the latest Lightning Journal.

In this box we also get the opportunity to bring the journal's creators to you. You may read about a rogue desert seed hunter in the Lighting Journal and also receive some seeds from his adventure or a unique Lightning artist collaboration and receive the limited edition art print. 

Lightning Quarterly Counter Culture Box
Lightning Quarterly Counter Culture Box

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"will feature a long line of amazing musicians….Lightning Records is already well on its way to forming an amorphously wide global community." - IMPOSE MAGAZINE

"a decidedly humanistic approach….beckoning the visceral, unifying experience of rock 'n' roll music" - SUN GAZETTE

"In what can only be considered one of coffee’s most futuristic, interdisciplinary and highly crowdfundable moves" - SPRUDGE

"driving a new and old tape underground " - EXCLAIM

"The spirit of the project comes straight out of the time they spent living in Tucson, where Olinsky began performing his Cy Dune side project and Beletic created large-scale sculptural works with a strong connection to the desert." - TUCSON WEEKLY

"The artists included are asked to contribute a unique side project or edge creative statement" - JAMBANDS

"new" - AD HOC 

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We've also made available some special one off Lightning Objects as rewards ///

Limited Edition, Hand Printed T Shirt that Reads "Lightning Records " on the front / " The Fight's Not Over, Save Rock n Roll " on the back . 

Lightning Save Rock n Roll T Shirt
Lightning Save Rock n Roll T Shirt

A limited edition Lightning Octave Fuzz built in collaboration with Tucson Desert Pedal Genius Jeff Stokes for maximum blown speaker fuzz tone - octave mode can be switched on and off with switch control. 

Lightning Maximum Rock n Roll Octave Fuzz
Lightning Maximum Rock n Roll Octave Fuzz

The LightningSave Rock n Roll Art Flag. A limited series of 5.

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And some one of a kind custom Lightning Collaboration rewards ///

like a custom re-built Lightning Dirt Bike, and a custom shaped and designed art surfboard with LA shaper Jeff Ault. 

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In addition, we have created some Arts Patron rewards as a way to simply offer ongoing support for new creative works and ideas. 

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ABOUT ///

Seth Olinsky is a co-founder of the group Akron/Family and has collaborated with many legendary musicians like Michael Gira, Hamid Drake, Keiji Haino, and William Parker. Working with the Uptown Music Collective, Seth helped to put on Rhys Chatham's first 100 guitar orchestra performance in the US in Williamsport, PA in 2007, and went on to be a section leader in Rhys' 200 guitar performances at Lincoln Center. Seth moved to the desert in 2011 to envision a new rock n roll project called Cy Dune and has been composing for large drum and multi band ensembles including pieces at the 2013 Ecstatic Summer / River to River festival in NYC and Hopscotch festival in Raleigh, NC. 

Ali Beletic is a contemporary conceptual artist and rock n roller specializing in a new type of experiential work she calls Earth Art Ceremonies, which participate in the historic tradition of ceremony as a means to create evocative experiences for the modern art community to have access to ancient emotions, latent instincts and 360 degree sensual experiences. She recently finished several large-scale sculptural works and recorded a full length record in the Sonoran Desert of Southern Arizona. She is currently working on new works in and around Los Angeles, California.

For more info, please check out our other projects here :

www.akronfamily.com / www.cydunesounds.wordpress.com / www.lightningrecords.tumblr.comhttp://www.sunerastudio.com

Risks and challenges Learn about accountability on Kickstarter

I'm sure we will be thrown curveballs between mastering, manufacturing, and shipping, but we are confident that we can find creative solutions to this on time and provide all our supporters with an amazing and unique artistic experience.

We already have 3 AMAZING albums of the first 5 turned in by Wooden Wand, Sam Amidon, and Ohioan, with more on the way in early 2014. We have amazing contributors lined up for the first Journal, and overall just couldn't be more excited about the momentum and excitement around the project!

If you have any questions, though, please don't hesitate to contact us directly via Kickstarter or at:

lightningrecs@gmail.com

Thanks!!!
Seth, Ali, and the Lightning Team

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    Participate in LIGHTNING!!!! comes with a mp3 download of the Lightning Artists cover of WILD THING, a high five, and an open invitation. Invite friends!

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    MP3 SAMPLER /// Downloadable mp3 mix of Lightning Artists.

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    TAPE SAMPLER /// A 4 tape sampler *includes 1 journal *let us know if there are particular artists you want included

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    LIGHTNING + CHRIS OWENS COLLABORATION DESTINATION ROAST COFFEE /// 1 bag of hand roasted, specialty experience coffee. Conceptually designed as a collaboration between Lightning and master roaster and Handsome Coffee co-founder Chris Owens *Comes with Lightning Records mp3 mix.

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    " The Fight is Not Over, Save Rock N Roll " Hand Screened T SHIRT /// *includes 1 journal + the mp3 sampler download *Please include your size!

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    LIGHTNING QUARTERLY INTERNATIONAL /// This is the full 20 Artist Series as digital download *Lightning Journal Digital. This is the all digital format that will be sent via links. No Mailing to save for international orders.

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    LIGHTNING QUARTERLY DIGI /// *Full 20 Artist Series as Digital Download *Shipped 4 times a year with the Lightning Journal

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    T SHIRT and LIGHTNING QUARTERLY COMBO /// comes with T Shirt and Digital Download of Full 20 Artist Series in 4 shipments with the Lightning Journal

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    LIGHTNING QUARTERLY ANALOG /// *Full 20 Artist Series on limited edition Cassette Tapes w/ hand made artwork. *5 tapes shipped 4 times a year with the Lightning Journal

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    LIGHTNING + CHRIS OWENS COLLABORATION DESTINATION ROAST COFFEE SERIES /// 4 bags of hand roasted, specialty experience coffee. Conceptually designed as a collaboration between Lightning and master roaster and Handsome Coffee co-founder Chris Owens *Shipped quarterly with the Lightning Quarterly Digi *Comes with full 20 Artist Series Digi *4 quarterly Lightning Journals

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    Custom Made Lightning Maximum Rock n Roll Octave Fuzz Pedal

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    LIGHTNING + CHRIS OWENS COLLABORATION DESTINATION ROAST COFFEE SERIES ANALOG/// 4 bags of hand roasted, specialty experience coffee. Conceptually designed as a collaboration between Lightning and master roaster and Handsome Coffee co-founder Chris Owens *Shipped quarterly with the Lightning Quarterly Analog *Comes with full 20 Artist Series on Cassette Tape *4 quarterly Lightning Journals

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    TOM SMITH SUPER SPECIAL REWARD // Custom Cy Dune guitar solo for kids as well as kids Skype music history and theory consultation and playlist.

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    CY DUNE 1 OF 1 ARTIST REWARD /// Seth will record a guitar solo, to your predetermined specs and length ( no longer then 33 min ), and inspired by your 5 to 10 musical or poetic keywords, or other inspiration of your choice. This comes with the full Lightning Quarterly Analog.

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    LIGHTNING QUARTERLY ANALOG + FUZZ /// This is the full quarterly on cassette tape and the first shipment ships with the Lightning Max RnR Octave Fuzz! *includes full 20 artist series on tape *4 Lightning Journals

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    LIGHTNING QUARTERLY MUSICIANS EDITION /// Custom Made Lightning Maximum Rock n Roll Octave Fuzz Pedal *includes Save Rock N Roll t shirt and *includes the Lightning Quarterly w/ digital download.

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    ART FLAG /// Hand Made, Limited Edition Art Flag "The Fight is Not Over, Save Rock n Roll " This comes with the Lightning Quarterly w/ full 20 Artist Series digital download and Lightning Journal

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    LIGHTNING QUARTERLY COUNTER CULTURE BOX /// The ultimate, limited edition, premier Lightning Culture Box w/ Full music (cassettes and/or digital), Journal, limited edition art, one off objects, limited edition designer collaborations, and the full Lightning + Chris Owens Destination Roast Series. This is the complete set.

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    LIGHTNING ARTS PATRON /// Help fund Lightning's experiment in the cross-polinization of modern arts. You will receive recognition in the Lightning Journal.

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    Custom LIGHTNING SURFBOARD /// Hand Shaped custom board in collaboration with royal surfer and shaper Jeff Ault. Custom Lightning art and glassing included. LA pick up only

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    LIGHTNING ART HAPPENING PATRON /// A commissioned, site specific LIGHTNING HAPPENING Installation in the location of your choice.

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    Custom LIGHTNING DIRT BIKE /// LA pick up only

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    LIGHTNING SPACE PATRON /// Lightning aspires to create a gallery/happening space/venue outside of Joshua Tree, CA. We will install a custom sculptural plaque with your name on the gallery as well as recognition in the journal.

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