About this project
OUR STORY:Inspired by the West Coast lifestyle, we designed a versatile performance jacket for the modern man. Athletes, yogis, runners, and men who live a generally active lifestyle all told us they did not want to sacrifice style for performance but were constantly having to choose between the two. We listened. Our premium lightweight Gastown Jacket can take you on a hike, to the office, to the gym and around the city.
The Gastown Jacket is:
1. A premium quality, versatile jacket that blocks water and wind, and is ultra lightweight. Wear it from the boardroom to the coffee shop, to the top of the mountain and back again.
2. Guaranteed for a LIFETIME. A warranty guaranteeing the Gastown Jacket for the lifetime of the garment. Yes, even the zipper is covered.
3. Ethically Made in Vancouver, Canada. Our production house is just down the road from our office. Our workers are paid fairly, and work in a clean and safe environment.
4. Offered at Wholesale Pricing. Other premium performance jackets cost between $300-$1000, are made overseas, and have no guarantee or warranty. Our Gastown Jacket is made in Vancouver, Canada and has a lifetime warranty. By backing our project you are getting your Gastown Jacket for half the retail price.
+ Stretch Goal #1: NAVY & BLACK UNLOCKED
This is the last jacket you will ever need. Transition seamlessly from work to play.
To keep you comfortable and on the move, we have made the Gastown Jacket to be the ultimate bomber jacket, blending performance with classic style.
WATERPROOF: Because the weather man is never right. The Gastown Jacket's core has a waterproof membrane to stop rain in its tracks. It is sandwiched between the stylish outer layer, and the inside mesh liner which is super comfy against your skin.
DWR + 4-WAY STRETCH: Durable Water Repellent finish makes water roll right off the Gastown Jacket's sleeves. Light weight 4-Way Stretch material offers extra comfort and movement without being boxy or unflattering.
WINDPROOF: Optimal wind protection with minimal weight. By focusing wind and water protection through the core we deliver a jacket with protection, where your body needs it the most.
MESH LINING: The Gastown Jacket's core is lined with mesh so there is no sticky membrane against your skin. Look classy, stay comfy.
ULTRA LIGHT WEIGHT: 3 Layers of fabric sound like a lot? Well it doesn't feel it. Yeah, it blocks wind and rain but it's also super light weight and easy to pack when travelling or tucked into your gym bag.
CHAFE RESISTANT STITCHING: Flat-lock stitching is what top performance brands use to make technical running/yoga/sports gear. It's also what we use to construct the Gastown Jacket. The result is a rub and chafe resistant jacket whether you're on a hike or making a coffee run.
2X INSIDE WATERPROOF POCKETS: The inner pouches are are perfect for storing your phone and other items you want to keep close and out of the rain.
TWO ZIPPERED FRONT POCKETS: YKK Zippers and not one, but TWO layers of waterproofing keep everything in your pockets safe and dry. Never lose your phone, keys or wallet to gravity - or a rain storm again.
MADE IN CANADA: The Gastown Jacket is ethically made in Vancouver, Canada. We work with several top factories which are located in our backyard. We are there, personally, every step of the way.
To make the most versatile jacket possible we decided to blend a waterproof and windproof core with lighter weight sleeves that have 4-way stretch and DWR treatment.
The body of the Gastown Jacket has three layers: the Outer Shell, The Inner Mesh Lining, and the Performance Dintex Membrane in the sandwiched in the middle . The Performance Membrane provides an impenetrable layer to prevent water and wind coming in, while keeping the highest level of breathability. The Inner Mesh Lining makes the Gastown Jacket comfortable to wear even against bare skin.
To make a truly versatile jacket we made the sleeves with a performance fabric that will repell water and move with your body, but not look boxy like a traditional waterproof jacket. Durable Water Repellent (DWR) finish is your favourite rain jacket's first line of defense against precipitation, and prevents water from saturating the jacket's exterior by making the fabric hydrophobic.
DWRs work by increasing the "contact angle" of the water droplet on your Gastown Jacket. A high contact angle creates a microscopically spiked surface, suspending the water on the outer fringe of the fabric in a round shape. The rounder the droplet, the easier it rolls off the fabric.
THE STRONGBODY ETHOS:
Choose - To - Be - Better
Verb / ChOOz - too - be - better/
1. The conscious decision to improve or surpass ones goals; to dig deep and push beyond your comfort zone.
2. The practice of inciting socially responsible business decisions that disrupt the status quo and impact change.
3. The commitment to create and produce hi-tech, premium quality activewear, and never settle for anything less.
CONNECT WITH US:
You do not need to select your size right away. We will send you a survey at the completion of the campaign, along with even more sizing details. If you are wondering if there is a size that will fit you - chances are there is. We are offering the Gastown Jacket in size S up to XXXL.
The Gastown Jacket fits true to size. If you would like to see how it will compare to a jacket you currently own grab a measuring tape and measure the dimensions you see below. For the best match ensure you are measuring in the same way we have specified in the drawing.
Measurements of the Gastown Jacket when laying flat:
US & Imperial Measurements:
Metric ("International") Measurements:
Model wears size Large. His measurements are:
Height = 6'2
Waist = 32"
Inseam = 32
Click the image to go to dropbox and download your gift card!
STRETCH GOAL 1: Unlocked
New Colourway - NAVY + BLACK
It's pretty straight forward - you send the Gastown Jacket to us, we'll fix it and send it back to you. Please let us know ahead of time so we know it's coming. Return postage is on us (shipping back to you once you've shipped it to us for repair/replacement). Customers outside of North America will have to pay shipping both ways as shipping costs can vary tremendously by country. The Lifetime Warranty guarantees the Gastown Jacket to the original owner against defects in workmanship for the lifetime of the product. If the Gastown Jacket fails due to a manufacturing defect, even after extended use we will repair the product, without charge, or replace it, at our discretion. This warranty does not cover damage caused by accident, improper care, negligence, normal wear and tear, or the natural breakdown of colors and materials over extended time and use.
As soon as the campaign is over, you’ll be emailed a link for a survey. The sooner you do this the sooner we can begin making the Gastown Jackets to your size and colour specifications. We hope to have the majority of surveys returned within 10 days so we can get sewing!
Most Kickstarter campaigns do not have return policies. We do. If you find a manufacturer’s defect, or received the wrong size, you have 30 days to exchange your Gastown Jacket. All of the return details, along with our phone number & email address will be readily available on the packing slip included in your order.
Machine wash in cold water.
Do not use fabric softener.
Tumble dry on medium heat. Do not iron or bleach.
Detergents can reduce the effect of DWR on the Gastown Jacket. To revive it you may heat the garment (in the dryer or with a steamer). If the water is still not beading off you may need to apply a new coat of DWR via a spray-on or wash-in DWR revival product. Always follow the manufacturer's instructions when using these products.
Risks and challenges
WE'VE DONE THIS BEFORE!
We launched a successful Kickstarter campaign back in 2014.
We delivered ON TIME.
We know how to get these jackets made on time, while meeting the highest quality standards.
We're not going to offer t-shirts, posters, or keychains. Instead we are focusing on creating one super awesome jacket - made well, and delivered in a timely manner. We're keeping it as simple as possible: support our project and in return we'll send you the Gastown Jacket.
We already have our fabric, labels, zippers and even packaging worked out so we are ready to hit the ground running. Get your survey to us ASAP and we will cut, sew, and deliver.
The Gastown Jacket is made in Vancouver - which is also where we are located. This means we can be at the factory daily to deal with any possible issues, and to keep our eye on quality throughout the entire process.
Support this project
- (35 days)