WE DID IT!
To all of you who have contributed, spread the word, Facebooked, tweeted, increased your pledge, THANK YOU! Knowing that you all feel so strongly about bringing this project to the world is incredibly inspiring. As we've written to many of you individually, it is both humbling and energizing. We can’t wait to get back to editing this film.
But we still have four days to go, so what should we do? Let's keep the momentum up. This campaign was to raise funds to finish filming and get to a rough cut. But we know that we’re going to have some big costs when it comes to buying the archival footage necessary to help tell our story. Then there will be graphics, color correction, sound mix, ... and more. We’re setting a stretch goal of an additional $10,000 to raise by this Thursday to help cover those costs. So if anyone you spoke to was planning on giving but hasn’t yet, let them know that their contribution is as valuable as ever.
IN THE NEWS
+972 recently published and Op-Ed that we wrote: http://972mag.com/j-street-past-present-and-future-lets-get-on-with-it/70336/
The Times of Israel wrote a curious article about us: http://www.timesofisrael.com/film-examines-j-streets-ambiguous-approach-to-pro-israel-groups/
SNEAK PREVIEW CLIPS (share with your friends!)
About the film
Three years ago, we began to track the career of J Street, the new lobby fighting to change the "rulebook" on America's relationship with Israel.
Formed around progressive Jewish groups, but seeking to organize all concerned Americans, J Street offers a bold vision for Middle East peace and US regional policy by asserting that a two-state solution is Israel’s only hope for a viable future. Furthermore, J Street maintains, any peace deal will require the Obama administration to be more active in ending the deadlock with the Palestinians. In order for the US to take this muscular role, however, the conversation about the issue must open up at home. The term “pro-Israel” must mean more than speaking in platitudes about the two nations’ “special relationship” while turning a blind eye to political decisions that go against core democratic principles. J Street’s strong stance challenges incumbent political forces in Washington and around the US and has revealed a fault line in the American Jewish community. A debate is raging.
For the members of J Street, there is a crucial distinction between those who are “anti-Israel” and those who challenge some policies of the Israeli government. This has proven to be a fault line in the American Jewish community.
J Street: The Documentary follows the lobby from its rise. More than just another story about the Israel-Palestine conflict, the film will highlight the importance of dissent in a democracy, and the need for establishing a constructive dialogue around our most divisive issues. We've followed J Street with extraordinary access, filming behind-the-scenes during high-level strategy meetings, long nights on the road, and at speaking events—some of which see J Street representatives accused of being traitors and anti-Semites. We’ve amassed 200 hours of footage, following J Street founder Jeremy Ben-Ami and his colleagues through some of their greatest triumphs and most profound doubts. We’ve interviewed players and observers from Ehud Olmert and Ami Ayalon, to Thomas Friedman and Alan Dershowitz.
Now we need to go into the edit room to craft that footage into a compelling feature-length documentary, so that we can bring these personal stories and political debates to audiences across America.
And we need your help to make it happen.
What we need and why
Our primary goal is to raise $35,000 on Kickstarter to finish shooting interviews with our main characters and to complete editing. Our secondary goal is to raise an additional $90,000 to complete the film. This additional money will be spent on costly archival footage acquisition, sound mixing, color-correction, animations, music, title graphics and outreach.
Last November, we pitched this project to international broadcasters at the IDFA Forum, where it was warmly received and several countries expressed broadcast interest, including YES docu, Israel’s satellite cable network. But we still have an editing cycle to go before J Street: The Documentary can be pitched to television networks worldwide.
To be clear, “we” are independent filmmakers with no affiliation to J Street. But this means we have to raise money independently. So please support J Street: The Documentary in any way you can. There are some great incentives for you to get involved at various levels of support.
Every dollar pledged makes a difference. Kickstarter is "all-or-nothing" - so your pledge won’t be charged unless we reach our goal of $35,000 by May 9th. And if you believe in what we’re doing, please help spread the word by following us on Facebook or Twitter, and sharing this link with your friends:
Thank you so much for your support.
Two Things You Can Do
1.Make a Pledge!
Whether it’s $5, $25, $100, $1000 or more, your contribution will go directly towards helping us finish J Street: The Documentary, bringing this important story to national and international audiences.
2. Help Spread the Word
The success of our campaign really depends on getting the word out to as many people as possible. So even if you can’t make a pledge, please consider supporting us by sharing this link with your friends via email, Facebook or Twitter. You can also like us on Facebook, follow us on Twitter, or sign up for our email newsletter to stay up-to-date as we progress with the film.
Risks and challenges
Documentary filmmaking is always a risky and unpredictable endeavor. Sometimes shooting or editing takes longer than expected, since you never know exactly how your story and characters’ lives will evolve. We anticipate shooting additional interviews for the next 3 months while simultaneously working towards a rough cut deadline of this summer, 2013. After that we’ll submit the film to festivals and start raising additional funds to complete a professional sound mix and color correction so that the film is ready for the big screen and television broadcast.Learn about accountability on Kickstarter
- (31 days)