STRETCH GOAL = $15,000
REACH IT, EVERYONE GETS 2 MORE MONTHS OF LATTERLY FREE!
This campaign has been more successful than we ever imagined, thanks to you! Initially, we were worried our goal was too high. But then you pledged 55 percent after just 27 hours, and you reached the target with 10 days to spare. As we mentioned in our thank-you note, this means that Latterly isn't just an idea or a project anymore — it's a publication. It's your publication.
We're already thinking toward the future. We're developing a new, versatile publishing platform (including an app!) through PressRoom. We're going to invest in marketing. We're going to incorporate. We're going to try to pay our writers and photographers more to make our stories even better. And we're not paying for any of this using the money from our original target amount, which is going straight to the journalists in our first three issues.
To build a foundation for Latterly as a business, we're setting a stretch target: $15,000. If we reach it, all of our $10-and-up backers will get two more months of access to Latterly ($6 value) for free.
It's the least we can do for everyone who helped make this such a successful campaign. Thank you so much. With your help in these last few days, we can build a new future for independent, narrative journalism. Here's how:
- Click here to share on Facebook.
- Click here to share on Twitter.
- Copy this link into an email, and send it to friends and family who would dig Latterly: https://www.kickstarter.com/projects/1922503668/latterly-no-ads-no-clutter-just-stories
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>JOURNALISM IS IN FLUX.
Newspapers and magazines have always relied on advertising to pay for journalism. When the ads went away, bad things started happening: shrinking newsrooms, click-based success metrics, too much aggregating and not enough reporting, plus a reluctance to commission stories that stray from the "Big Story."
Powerful photographs, compelling writing and deep reporting are expensive. If we want it, we need to find a new way to pay for it.
We're taking that leap right now, you and I.
>WHAT LATTERLY DOES DIFFERENTLY
Latterly represents a new model of funding, creating and presenting journalism. It focuses on quality over quantity and prizes stories about individuals — stories that challenge assumptions, expand knowledge and shrink the world. In the first issue (which you can read right now!), we tell stories about a hunger striker in Trinidad, a penitent sex offender in Florida, a homeless environmentalist in California and a team of daring salvage divers in Laos.
Here are the basics:
- Compelling narratives: Latterly strives for character- and plot-driven stories. It's journalism that borrows writing methods from literature.
- Fewer stories, deeper reporting: If you're the kind of person who loves the features at the back of the magazine but skips the trifles in the front, Latterly is for you. We devote all our resources to four stories per month.
- Reader-focused design: Big photos, easy-to-read typeface, no clutter.
- No ads: Latterly will never sell its readers’ attention to advertisers, and our stories won't share space with distracting popups and banners.
- Crowdfunded: Latterly is supported entirely by donations and by subscriptions that cost $3 per month or $8 per three months. We're going to prove a principle: that reader-supported journalism works.
- Reader-involved editorial: Because you have skin in the game, we believe we owe you transparency about our finances and plans, and we value your ideas immensely. On a devoted community page, Latterly will invite your feedback and provide frequent behind-the-scenes updates.
>SEE FOR YOURSELF.
The first issue is out. You can read one story free on our website. (If you decide to back us, we'll give you total access for one month. After that, subscribe for $3 per month.)
>WHY LATTERLY NEEDS YOU
We need seed money to get us through the first three issues (November, December and January). After that, we should have enough subscribers to keep Latterly alive. Our goal is $9,835, which we calculated to be the bare minimum we need to put out these publications. Remember, if we don't reach our goal, we don't get anything.
Here's what it will pay for:
- Kickstarter fees and the cost of rewards
- 12 stories and dozens of accompanying photographs and graphics
- Token payments to an associate editor, a copy editor and a proofreader
Here's what every dollar beyond that will pay for:
- Legal and accounting fees
- A larger budget for each story, which can have a great effect on quality
- Possibly a fourth issue, giving Latterly a much-appreciated longer runway
Here's what this fundraiser is not paying for:
- Salaries for founders Christina and Ben
- Office space, utilities, etc.
>WHO WE ARE
Latterly is founded by Ben Wolford, a freelance journalist from Ohio, and Christina Asencio, a Cuban-American human rights attorney. They are partners in this venture, and they have very good chemistry — they're married.
Ben has been a stringer for The New York Times, and he has written for Newsweek, The Boston Globe, the Tampa Bay Times and the South Florida Sun Sentinel, among other publications. He is working as an editor at the Bangkok Post.
Christina has dedicated her career to representing refugees and immigrants in Latin America and the United States. She is a licensed attorney in Massachusetts and Florida. She received her law degree from the Boston University School of Law and studied international law at the Graduate Institute of International and Development Studies in Geneva.
Latterly depends on freelance journalists and photojournalists around the world, plus a small team of editors, proofreaders and a designer.
If you believe journalism should connect humanity and not divide it... if you love reading true stories told like fiction... if you think the media industry needs a life raft... and if you're excited about creating a magazine... then become a part of Latterly right now.
Also! Please help us spread the word. Share this campaign by email, Facebook and Twitter.
>PRESS ABOUT LATTERLY
"An earnest journalism startup called Latterly will embark on a bold experiment: whether it's possible to run a business solely based on releasing high-quality nonfiction stories to the world." —VentureBeat
"Latterly will publish human interest stories that Wolford and the team feel are being ignored as the mainstream media focuses on big stories like Ukraine or Syria." —Journalism.co.uk
"The onus now lies on the reader to support the kind of content they want to read. Most of the time, we get the journalism we deserve. Websites like Latterly pose a question that's hard to dismiss: What do you really care for?" —The Sunday-Guardian
If you have any questions about the rewards, just email us at firstname.lastname@example.org.
Best New Writing 2015
Risks and challenges
There are always risks with a startup, especially a journalism startup. But in this case, if our campaign is funded have no fear: The money you contribute to this campaign will absolutely come out the other end as three excellent issues of Latterly magazine.Learn about accountability on Kickstarter
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