About this project
Thursday Boots are....
- Super premium boots handcrafted in North America with the highest quality construction methods and best materials in the world. Thursday Boots are built with Goodyear welt construction, Chromexcel and Thursday Chrome leathers, low-profile studded rubber outsoles, cork bed midsoles, an EVA Comfort Strip used in premium athletic shoes, and glove leather interior lining.
Versatile: Why does it seem like every boot is made for construction workers or rockstars? At Thursday, we designed boots with the durability of a work boot and sophistication of a fashion boot to help you stand confidently in any setting.
Long-lasting: Just like your favorite pair of jeans, Thursday Boots get better with time. Stop dodging puddles and crying over spilt beer. Wear these boots hard and you will be rewarded with rich patinas on the leather uppers and a more comfortable boot as the cork bed midsole conforms to your foot.
- Great Value: Our boots compete toe-to-toe with luxury brands 2-5x more expensive. By staying lean and cutting margins, we are able to offer the highest quality boots at an unbeatable value.
Lasts: Every aspect of our boots is designed with comfort in mind. It all starts with the 'last' (the mold that creates the shape of the boot). After a time-consuming and expensive last making process, we created the ergonomic 'Equilibrium' last for our Diplomat boot and the sleek yet functional 'Foundation' last for our President and Captain boots. Both lasts are engineered to ensure that our boots support your feet in all of the right places.
Cork Bed Midsole: Thursday Boots are built for everyday wear. While most shoes get less comfortable as they quickly fall apart, Thursday Boots come with a cork bed midsole that conforms to your foot over time, similar to a memory foam mattress.
EVA Comfort Strip: We also invested in an EVA Comfort Strip, a component of most premium athletic shoes, to provide more cushion and put some extra bounce in your step.
Fully-lined Glove Leather Interior: Every boot comes with full glove leather interior lining. Smooth and supple, you will never want to take your Thursday Boots off (but you probably should every now and then).
Leathers: Our leathers are amazing. We use our own Thursday Chrome leather (developed in partnership with the gold-certified Le Farc tannery in Mexico) and Horween’s famous Chromexcel. Our competitors like to paint and manipulate the leather before selling them to you. We don’t. That is because both of our leathers are chock full of natural oils and waxes that keep the boot looking great while providing protection against the elements. And over time, they’ll look even better. Similar to a great pair of raw denim jeans, Thursday Boots will develop unique patinas that reflect your daily adventures.
Goodyear Welt Construction: All of our boots are handcrafted using Goodyear Welt Construction. Goodyear welting is the highest quality method for footwear construction, and used in only the top 1% of men’s shoes. It creates a virtually waterproof seal at the insole and it makes your shoes completely resoleable.This means that with proper care, the Thursday Boots you buy today will last you for years to come.
Outsoles: Our high density rubber outsoles are made with low-profile circular lugs that give you extra grip for snow days and slippery barrooms. The minimalist circular lug outsoles don't attract nearly as much gunk as the more common, cheaper grooved lug soles. This results in easier cleaning and a sharper overall profile.
We knew exactly what we wanted in a boot - something that was durable, sophisticated and versatile enough for our busy lifestyles. Our inspiration came from our awesome friends and our favorite day of the week - Thursday. It's that perfect day that is full of work and play. On a Thursday, you need to be ready for anything.
With that in mind, we set out to build a boot that could handle the long work days and equally long nights. After working 7 days a week for months (seriously), we developed partnerships with the best suppliers and manufacturers in North America to make our passion project a reality.
Thursday boots fit true to size. For example, if you measure as an 8.5 on a Brannock device (those metal devices used at nearly every shoe store), we suggest you purchase an 8.5. We recommend a snug fit as the leather and the corkbed midsole will stretch and conform to your foot. All widths are D, which accommodates most feet. If you have extremely wide or narrow feet, please let us know - we will work to produce shoes for the less common widths if there is enough demand.
If you don't know your size and you don't feel like swinging by a shoe store, this printable version of the Brannock device will serve in a pinch.
Still ordered the wrong size? No sweat. Simply send the shoes back and let us take care of the shipping & handling. Note: we can only afford to make this offer for unused shoes, so try to decide if they fit or not before you go hiking in Patagonia or partying in Vegas.
We have scheduled our production run to begin on October 20th. While there are some risks (see below), we aim to have Thursday Boots on your feet within 3 weeks of the campaign closing.
After choosing your reward, we will message you directly on Kickstarter within 24 hours to get your style/color/size selections. Because we are using a lean production process and manufacturing shoes as they are being ordered, it is important to fill out the selection survey as quickly as possible. Your fast reply enables us to deliver your Thursday boots sooner!
Our factory partners are ready to go. We have already produced 3 small runs of our boots, and have done significant testing - including one full trash can of beer (ask us about it later). All of our lucky friends and family that have tried Thursday Boots agree that they are the best boots they have owned….although there is a risk our friends are lying to us!
With any product, the biggest risk is a delay in the manufacturing process. Although we have planned out every detail, surprises can occur. If there are any issues we will be proactive in our communications and resolve them as quickly as possible.
Because you’re tired of buying shoes that end up in a landfill four months later. Because you can’t find boots you really love. Because you support real fashion, not trends. Because you can purchase two or three pairs of our boots for what some of our competitors charge. Because you want to support two entrepreneurs trying to make it happen. Because no day of the week perfectly describes your life as much as Thursday.
Risks and challenges
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