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American made performance apparel that outperforms the top 3 leading brands in the world. It's time to demand more.
American made performance apparel that outperforms the top 3 leading brands in the world. It's time to demand more.
923 backers pledged $101,456 to help bring this project to life.

About

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IAMMAI: The Coolest Work Out Shirt You Will Ever Own.

$101,456

923

"I put in a lot of miles and I am very particular about what I run in. The new IAMMAI shirts are great!"

-Gene Gurkoff, Founder of Charity Miles and 35 time marathon finisher.

We have all been there, cotton tee's get wet, gross and heavy with sweat. Performance tee's are made with uncomfortable polyester then covered with chemicals to give them their moisture wicking abilities. None of them can keep your body cool when you heat up. Until now...

I think we deserve a a shirt that works just as hard as we do. So I did something about it. 

What makes the IAMMAI shirt the best in the world?

We pour HOT water on this sample piece of fabric and show local gym members just how fast it cools down...Check it out! 

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Scientists have proven that overheating and exhaustion are the top reasons for decreased performance when performing physical activities. Basically we overheat, get tired and are no longer motivated to work. With our exclusive technology you can now stay cooler, longer. 

Testing

Our special fabric was tested at the worlds most prestigious testing facility in Germany. Tested against the top 5 leading performance apparel brands in the world (Nike, Under Armour, Puma, Adidas and Northface) for fabric cooling, moisture wicking and other abilities, we beat them in every category. It's as simple as that. 

This fabric technology is not available anywhere else.

Superior Craftsmanship:

Made in America by one of the most advanced factories in the world. We use a special flat lock stitch on our seams to insure comfort and durability. This makes every item feel like it is floating on your skin. Our fabrics are incredibly soft and light to the touch. They don't feel like the heavy plastic like polyester you have been wearing for years. 

 How it works zoomed in:

How The Fabric Cools
How The Fabric Cools

Watch The IAMMAI Vs. Nike Heat Test (done in my kitchen!): 

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The Science Behind Motivation:

Scientists have proven that our thoughts can directly effect how we act, feel and behave. When focusing on positive thoughts and words of inspiration, it can actually change the molecules in our body and make us feel better. Try thinking and saying to yourself "I am powerful" over and over and you will begin to feel that way. Just by reading the message on your shirt you will begin to feel more motivated.

 Our Story

After working in Los Angeles for years as a filmmaker I decided I wanted to do something to inspire people on an immediate level. Having been an athlete my whole life, and most recently doing triathlons, I began putting motivational messages on shirts backwards and selling them at gyms like Equinox. We had the highest sell through of any brand there. With the added motivation from my shirts I began to train for my first triathlon. However I discovered that I would tire easily and was always over heating. It was hard! I searched for a fabric like none other, one that could help me stay cool and that was not coated with any chemicals. That's when I met the scientists behind Coolcore. Based in New Hampshire they engineered a fabric perfect for what I was doing. We teamed up and the rest is history. Now we have a shirt that can motivate you to work harder, and a fabric that will assist you in performing your best with properties that will never wash away and that does not use chemicals. We are proud to introduce the most advanced performance shirt in the world. 

Me when I started IAMMAI (left) and then me much more fit months later (with the help of my new shirts!)
Me when I started IAMMAI (left) and then me much more fit months later (with the help of my new shirts!)

Sayings, Designs and Rewards:

Enjoy all the perks of added motivation with the ultra soft tri-blend workout tee shirt or tank top. Remember the message of your choice is printed backwards so that you can read it while you wear it. A message just for you.

The World's First Self Cooling Athletic Shirt: You are now the proud owner of the most advanced performance shirt or tank in the world. Tailored to give both men and women the most perfect fit for exercising, we spent months perfecting our patterns to hug you and give you a slimming look. Pick your color (white or black) and the saying of your choice will be printed on it in reverse. Text color will be black ink on white fabric, and grey ink on black fabric. 

 Sayings:

1. Strength, power, persistence

2. Be the change

3. Remember why you started

4. Work harder

5. No excuses just results

6. I will persist until I succeed

7. Now or never

8. Pain is weakness leaving your body

9. Rise to the occasion

10. Lead by example

More to come...

 Use this chart to determine your size. If you’re in the middle between two sizes, order the smaller size for a tighter more snug fit or the larger size for a looser fit.

At IAMMAI we are dedicated to providing you with the best product in the world. One that can inspire you and help you perform your absolute best. It is our mission to create clothes that can inspire you to have a positive impact on the world, one day, one person, one step at a time. 

                          IAMMAI: FIND YOUR INSPIRATION. 

IAMMAI Heroes Tim Medvetz and Noah Galloway
IAMMAI Heroes Tim Medvetz and Noah Galloway

If (when!) we reach our goal we will send out a survey to get your size, color and saying preferences. All items are made and shipped from sunny California.

Risks and challenges

We have been manufacturing and shipping apparel for over a year. Our factories are state of the art and are used to dealing with low and high quantities. Because our fabric is made already, production is somewhat easier. Once we know our numbers we can get started manufacturing and printing. With all projects sometimes there are unforeseen circumstances, especially when producing a shirt as complex as this one. We will do everything in our power to get the product to you on time and as promised. We appreciate your support and look forward to rewarding you with a product like no other.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    We are forever thankful for your support. Send us a pic of you and we will tweet it or post it on instagram to our thousands of followers and show you off as one of our faithful supporters.

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    Pledge $25 or more About $25

    MEN/WOMEN: An IAMMAI tee shirt or tank top featuring one of our backwards inspirational sayings. Printed on an ultra soft tri-blend cotton poly material. This shirt will quickly become your favorite. (Note this is not the performance fabric.) Retails for $40.00.

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    Pledge $46 or more About $46

    MEN/WOMEN: The most advanced performance tee in the world. 100% moisture wicking, odor repelling, fabric cooling and motivational. (Mens short sleeve tee or sleeveless tee; women's tank or short sleeve tee). With the backwards motivational message of your choice. This will retail for $62.00. Get it now at a premium price only for Kickstarter.

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    Pledge $88 or more About $88

    MEN/WOMEN: Your choice of any two of the most advanced performance tops in the world, with your choice of backwards motivational messages. 100% moisture wicking, odor repelling, fabric cooling and motivational. A $124 value.

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  5. Select this reward

    Pledge $164 or more About $164

    MEN/WOMEN: Your choice of any 4 of the most advanced performance tops in the world, with your choice of backwards motivational messages. 100% moisture wicking, odor repelling, fabric cooling and motivational. A $248.00 value.

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    Pledge $320 or more About $320

    NEW REWARD FOR STUDENT ATHLETES: The student team! Outfit your schools team with custom made shirts. At a special price for our student athletes, enjoy 10-45 of the most advanced performance tops in the world, with your choice of backwards motivational messages and custom team logo. 100% moisture wicking, odor repelling, fabric cooling and motivational. Please pledge $32 per shirt, minimum of 10. *Must be for a school sports team.

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  7. Select this reward

    Pledge $395 or more About $395

    TEAM IAMMAI: Outfit your entire team! MEN/WOMEN: Your choice of any 10 of the most advanced performance tops in the world, with your choice of backwards motivational messages. 100% moisture wicking, odor repelling, fabric cooling and motivational. A $620.00 value.

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    Pledge $8,650 or more About $8,650

    The IAMMAI Hero club. Your entire team will get outfitted with IAMMAI performance tops as well as the ultra soft cotton tees with motivational messages on them. On top of that you will become an IAMMAI Hero. We will take your picture and put it on the hang tags of one of our items. Pick a saying, a color, a style, and your picture and story will be on it for all to see in every store we sell at. We will fly you and a guest out to Los Angeles (from the US) for an all expense paid weekend. You will have 2 private training sessions with one of our celebrity trainers/IAMMAI Heroes and then we will do a photo shoot with you and a celebrity photographer for your hang tag picture. You have now reached Hero status!

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Funding period

- (35 days)