$1,090
pledged of $15,000pledged of $15,000 goal
21
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, July 27 2016 12:04 PM UTC +00:00
Zai ZhuBy Zai Zhu
First created
Zai ZhuBy Zai Zhu
First created
$1,090
pledged of $15,000pledged of $15,000 goal
21
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, July 27 2016 12:04 PM UTC +00:00

About

Only 25% of Children Can Read Time

We believe the ability to tell time on an analog device is an important skill every individual should possess, and it starts with our children. Recent surveys show that only an alarming 25% of primary school-aged children across the United States can read time on an analog clock. And only 1 in 10 owns a wristwatch. We have been going up and down the country holding workshops with children in partnership with the Boys & Girls Clubs of America to help educate our children in a time telling initiative. Our goal is to give these Easy Time Teller watches out to children who participate in our Time Telling Workshops so that they can continue to practice their time telling skill at home. Help us make this goal a reality.

What we learned from these workshops is that most children can tell time if it is right on the hour or half hour. It becomes difficult for them when the time is on quarter hour. It becomes especially challenging when the time is not on any of those. Children have trouble determining the hour when the hour hand is not pointing directly to a specific hour and figuring out the minute.

In an effort to address this growing concern we have designed a watch that will make learning how to tell time a fun and simple exercise. We call it Easy Time Teller or ETT. A color-coded design, with matching color hour numerals and hour blocks allow children to easily determine the hour. Minute numerals allow children to quickly determine the minute.

The watch itself is powered by a reliable Japanese quartz movement. The metal alloy case measures 34mm in diameter and about 7mm in thickness. The 14mm wide flexible rubber strap features fun, colorful, kid-friendly designs. Easy Time Teller watches are available in 4 styles and retails for $24.95.

2 Steps to Tell Time on the Easy Time Teller Watch

Step 1: A child first identifies the hour block that the hour hand is pointing to and match it to the identical color hour numeral. In the above example, the hour hand is between 1 and 2 o'clock, Based on our experience working with different children in our workshops, most children will guess the time is 2 o'clock because the hour hand is almost pointing directly at 2, but it is not. The hour hand is actually pointing to the yellow hour block. With the Easy Time Teller watch, a child learns that it is actually still 1 o'clock because the hour hand is pointing to the yellow hour block and that color matches the color for hour numeral 1.

Step 2: He/she looks at which number the minute hand is pointing to. In our example the minute hand is pointing to 51. 

Put them together and a child can easily tell that the time is 1:51.

What have we done so far?

March 2016 - Completed designs for the Easy Time Teller watches.

May 2016 - Received our prototypes.

May/June 2016 - Demonstrated prototypes to our focus groups and received overwhelming positive responses from children and parents. 

June/July 2016 - Get funded

July/August 2016 - Complete production

What we hope to achieve?

The funding we seek will allow us to produce 1500 pieces of the Easy Time Teller watches. The goal is to donate 750 of these pieces to children who participate in our Time Telling Workshops so we may further expand the impact of our time telling initiative to beyond just the workshops.

The remaining pieces after we have distributed the rewards will be brought to market and the proceeds from the sale of these pieces will be used to fund further productions so the watch donations and the workshops can become a self-sustaining process. 

 

 

 

 

In the news:

Click here to see coverage of the Florida workshop by 

 Additional coverages:

 

 

     

 

 

Want to help?

Do you want to help make the time telling initiative a success or bring a Time Telling Workshop to your community? Contact us for more information.

Thank you for your support!

Risks and challenges

Every project has risks and challenges.

For us, the challenge is to make sure that we have enough funding for the first round of production and that these watches are brought to market soon. Only then would we be able to create a positive and self-sustaining cycle whereby watch sales can support watch donations at Time Telling Workshops. In the meantime, we are reaching out to local Boys and Girls Clubs and community centers to help spread the words on this initiative.

As with any production, there is always possibility of things going wrong and plans being delayed. We expect to bring these watches to market in by late July early August. While we do not anticipate any delays at the moment, we will certainly make sure we keep everyone updated if this timeline changes.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    $5 Pledge

    A big thank you from us and all the Kids who participate in our Time Teaching Workshops.

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    $10 Pledge (Limited)

    Do you have your own Blog or Website? Link to this campaign and to our campaign page at http://www.discountwatchstore.com/time-telling-initiative/ Send us via email the web address of where you shared it and you will receive a watch of your choice from the 4 styles. You'll choose your watch & strap later.

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    Pledge $13 or more About $13

    $13 Pledge (Limited)

    Share this campaign and our campaign page at http://www.discountwatchstore.com/time-telling-initiative/ with your social friends (Facebook, Linkedin or Twitter) and send us a link or share it with us and and you will receive a watch of your choice from the 4 styles. You'll choose your watch & strap later.

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    Pledge $18 or more About $18

    $18 Pledge Early Bird Special

    Receive 1 watch of your choice from the 4 styles. Watch retails for $24.95. For your support, you get it at $18.

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  5. Select this reward

    Pledge $32 or more About $32

    $32 Pledge - Early Bird Special

    Receive 2 watches of your choice from the 4 styles. Watch retails for $24.95. For your $32 pledge you get 2 for $32.

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    Pledge $60 or more About $60

    $60 Pledge - Early Bird Special

    Receive 4 watches (1 piece from each of the 4 styles).

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  7. Select this reward

    Pledge $500 or more About $500

    $500 Pledge

    Receive 4 watches (1 piece from each of the 4 styles) plus $500 store credit to www.DiscountWatchStore.com

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Funding period

- (30 days)