About this project
Did you know that the participation rate of Muslim girls in sports is about half that of their peers? One of the barriers to participation is the clothing worn for religious and cultural reasons. We aim to change that.
ASIYA™ is culturally-appropriate activewear. Our innovative fitness fashions and fabrics are easy to move in, to play in, to compete in. ASIYA honors and encourages Muslim women of all ages—young girls, tweens, teens, mature women—to experience a new level of confidence, cultural integrity, comfort, and health.
Sports participation is important for building lifelong leadership skills and self-confidence. In fact, in one survey it was discovered that 94% of women executives participated in sports (Source: EY Women Athletes Business Network & espnW, October 2014). We want all girls to have the opportunity to establish healthy lifestyles and build a foundation for future success.
Our first line of products — sports hijabs — will enable Muslim girls and women to be physically active and participate in sports while upholding their religious and cultural beliefs.
And if you don't wear a hijab, you can still support this effort to empower more young women to play (and win).
ASIYA is creating three styles of sports hijabs to meet the specific needs of the Muslim female athletes who inspired and designed them.
ASIYA™Lite and ASIYA™Sport are ideal for sports practice or games, with the ASIYA Sport design tailored close to the neck and intended to tuck inside a uniform to avoid inadvertent snags or grabs from other players.
ASIYA™Fit is ideal for working out with additional coverage in the front.
Designed to stay secure without the need for pins, our stretchy one-size-fits-all sports hijabs have a unique head-band feature inside to hold the hijab tight to the base of the neck.
Each style is made from our unique sweat-wicking and breathable soft mesh ASIYA™Cool fabric technology, so athletes can stay cool and comfortable while dressing modestly.
Finally, a line of sports hijabs to help Muslim girls and women alike enjoy all the benefits of playing sports.
We Believe In Modesty — Clothing can represent your beliefs and who you are as a person.
We Believe In Freedom — Clothing should enable your endeavors, not be a barrier.
We Believe In The Power Of Sport — Participation in sports helps set girls up for success as students, community members, and future leaders.
We are in the midst of worldwide dialogue around topics like immigration, what women should and shouldn’t wear, and overall racial equality, questioning how we honor freedom of expression and inclusion.
At the same time, amazing Muslim female athlete role models are emerging as international sports organizations are lifting their bans on headwear to allow Muslim women to compete in the hijab.
Earlier this year we even saw the first-ever US Olympian compete in a hijab, silver medalist Ibtihaj Muhammad (who reportedly chose to pursue fencing because the helmet covered her hair and neck). We want to join these amazing athletes as champions of inclusion and empowerment.
The idea for ASIYA began in the Brian Coyle Community Center gym, in the Cedar-Riverside neighborhood of Minneapolis, where Fatimah Hussein has been helping young Muslim girls gain access to sports and physical activity for the past decade. She founded a non-profit program — G.I.R.L.S. (Girls Initiative in Recreation and Leisurely Sports) — to create girls-only gym time several nights a week.
As the girls gained self-confidence and a love of sports, they wanted athletic uniforms and apparel that let them compete in public while upholding their religious and cultural beliefs.
In a collaboration with the Cedar-Riverside community and the University of Minnesota, prototype basketball uniforms were developed in 2015, but Fatimah soon realized that a versatile line of sports hijabs — something that wasn’t readily available in the U.S. or anywhere — would create many more opportunities for girls to participate and grow through team play.
That realization inspired several generations of prototypes that were tested by the girls to optimize for fit, fabric, and performance. Experienced marketer Jamie Glover, who credits sports for helping to shape who she is today, joined Fatimah to build a brand so they could meet this need beyond Minneapolis.
Our brand name ASIYA (AH-see-ah) was selected because it’s the name of a highly revered woman from Islamic history, Asiya bint Muzahim, who is known for being courageous and standing up against injustice. We thought she was the ideal role model and champion for our cause.
The young girls you see in this campaign have been an integral part of the product design process and they can’t wait for finished production versions of these sports hijabs to be ready for action. That’s where you come in...
We need Kickstarter funding so we can proceed with manufacturing our first line of sports hijabs for distribution around the world.
This campaign will also help us get the word out to the broader community and hopefully inspire them to support all girls in their desire to play, to be part of a team, and to reach their full potential through sports and physical activity.
- Purchasing fabric
- Cutting+Sewing manufacturing (we're proud to be Made in the USA!)
- Outfitting athletes with sports hijabs so they can play to their potential
Whether you want to pre-order a hijab or just help this mission become a reality, we have a reward option for you!
All three styles of sports hijabs are available for pre-order through this campaign in your choice of color — white, black, navy, or grey (with more custom colors also available).
You can have a single hijab in any style for $25 (that’s 30% off the retail price), or you can opt for a dual-pack of hijabs in different colors and/or styles for $45 (that’s 35% off the retail price). Great for home and away game color options or having different styles for different uses.
If you want a dual-pack of hijabs AND the rest of our ASIYA gear available through this campaign (long sleeve shirt, drawstring bag, headband), there’s an option for that as well at the $100 level.
And we have an exclusive offer (max of 10) where you can customize the design of any of our sports hijab styles. Print whatever pattern you want on the fabric or choose colors to match your team. You choose, we’ll make it happen!
For campaign backers who want to support this effort but do not have a need for a sports hijab, we have several reward tiers where your contribution helps sponsor a young Muslim athlete.
For every ten $25 contributions (or every five $50 contributions) a promising athlete will be outfitted with an ASIYA hijab and gear. And as a thank you, we’ll send you some fun ASIYA-branded gear — either a headband or drawstring bag at the $25 level, or a high-performance long sleeve activewear shirt for $50.
You can also sponsor an athlete on your own at the $250 level, or a full team for $1,000.
And at $2,500, we’ll outfit a full team and “kickstart” their season by paying their league/team participation fees while also working with them to test and develop our next line of modest activewear products.
Fatimah Hussein, CEO, Co-Founder
As a Licensed Graduate Social Worker, Fatimah has been dedicated to serving her community in Minneapolis for many years. Recognizing the need for girls-specific physical activities in the Muslim community specifically, she established the non-profit organization Girls Initiative in Recreation and Leisurely Sports (G.I.R.L.S.) in 2008, which provides resources and gym access for girls. Now she’s driven to make sure every Muslim girl who wants to play sports is able to play sports and gain all the lifelong benefits without needing to compromise her cultural beliefs.
Jamie Glover, President & COO, Co-Founder
Growing up playing competitive sports through college, including being named All-American Honorable Mention in volleyball, Jamie strongly believes that the court and field are critical classrooms for learning leadership, teamwork, and lessons like how to win with grace and lose with dignity. After ten years managing marketing roles for major brands, she is excited about working on this social venture, using business for good and making a meaningful impact in the world.
Jan-March 2016: Product Design - fit & style
March-May 2016: Fabric Sourcing - evaluated over 80+ fabrics!
May-June 2016: Prototype Development
July-Sept 2016: Testing and Business Planning
Oct-Nov 2016: Kickstarter!
Nov 2016 -Jan 2017: Manufacturing
Feb 2017: Fulfillment - rewards received by the end of February!
March 2017: Online sales of sports hijabs
April-June 2017: Development of next line - team uniforms & activewear!
Please support this campaign to help us create innovative activewear that is easy to move in, to play in, to compete in, and ultimately honor and encourage Muslim women of all ages to experience the benefits of playing sports while upholding their religious and cultural beliefs. Thank you!
Risks and challenges
We are working with a new manufacturer, for the first time, so there is a potential for delays in the production process. We will make every available effort to deliver all rewards by the fulfillment deadlines and we promise to notify all of our backers if there is reason to believe there could be a delay.Learn about accountability on Kickstarter
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