It's plain to see that digital has taken over when it comes to photography. Don’t get me wrong, I'm not a purist in any sense of the word. There are some great things about digital photography. It’s cheaper, offers more control, and allows us to share pictures of our breakfast in an instant.
However, there are some things we lose with digital photography: Like the ability to slow down and take the time to compose a scene, actually holding our images in our hands, and that moment when you pick up your film from the lab and find something truly astonishing.
We try so hard to mimic film, spending countless hours in photoshop and millions of dollars in apps. But it never comes out right. With digital every preset, every filter is the same. Film is not limited to bits. It’s not held back by ones and zeroes. Film can be random. Chaotic.
Well, digital can have its perfect pixels. We don’t need fake filters.
I'd like to introduce a new kind of Film. I'm calling it Flim. Film that's been modified.
What is it?
Flim is film modified in the cassette that can be shot in any camera that shoots 35mm. Flim is what I used to create my series Photogenic Alchemy.
What do I mean by "modified"?
Here's the fun part. I use chemicals normal household chemicals, sometimes straight, sometimes diluted, to change the very thing that makes film capture light; the emulsion. For example the photos below were treated in lemon juice, ammonia, and Drano.
The methods are not just limited to chemicals, however. Some rolls are boiled, some have been electrified, and some have been subjected to the seasons themselves. I have a few rolls that were left out during the particularly harsh winter of 2014 that I haven't shot yet.
The great thing about Flim is that different parts of the roll are affected in their own unique way. No roll is the same. With digital photography, an Instagram filter or a Lightroom preset is always just another image superimposed over a plain shot. Therefore, every image has the same effect.
Who is Flim for?
Flim is not for everyone. If you have a strong allergy to fun, Flim is not for you. If you like your photos to look just like everyone else's, then Flim is not for you. Ask you doctor before using Flim, as Flim may cause excitability, enhanced creativity, and facial pains from smiling too much.
Seriously, though, Flim is for the artist in all of us. Whether you're just a professional photographer or a hobbyist, Flim will allow you to make wholly unique images. It will let you shoot pictures as precious as polaroids, but even crazier.
How will Flim save Film?
Simply put, you can't do this with digital. This is one thing that a digital camera can't duplicate.
Can I see a roll of Flim?
Yes! Here is Flim IRL!
Where will the money go?
To bring Flim to the market we need a plan, and I've got one.
1st: Flim needs a web store where people can buy Flim and ahve a place to share their own Flim photos easily. 2nd: I need wholesale film in a black cassette, DX coded of course. The plan is to make Flim the "colorful film in a black package". For that we need to team up with one of the remaining film manufacturers. 3rd: That matte black package needs to be branded and marketed. We need to pay talented people to handle that task.
Special Thanks: These folks helped with this campaign.
The biggest challenges I would face after getting funding are logistics, marketing, and branding. Actually making Flim is the easy part. The hardest part is finding a good vendor of wholesale film so that I can pass the savings onto you, the artists. Photography is not cheap, especially analog photography, but making it affordable is key.
You're not. You're actually funding a start up. Kickstarter has said themselves on their own blog that they are not a store, they are a funding platform. Your roll of Flim is an incentive for your contribution.