Dress Up Your Fitness Bracelet
Our idea came together when Julia complained to her husband about how plain looking her fitness bracelet was. "You need one with rhinestones" was his reply. Julia shared this story with Pat who thought it was a brilliant idea. They've been working on this concept ever since. Besides expanding the colour options for fitness bands, some of the fabrics we're evaluating just feel better on the skin.
We at Dress.Ups will provide a variety of "dress up" lines to cover unsightly fitness bands (Basic, Classic and Rock.Star). While Pat and Julia both use Jawbone's Up band, we'll also be providing Dress.Ups for the Nike+ Fuelband and Fitbit Flex.
Funds will be used to finance an initial production run of Dress.Ups that will turn our early prototypes into a useful product. We want to see them on your wrists. The more funding we have, the more improvements we can make in design and materials before launching production.
A Fashion Fix for Fitness Gadgets
The quantified self movement is being well served by the wave of new wearable computing devices. At best these devices will start conversations and collect data about their owners. At their worst, they are uncomfortable to wear and kinda funny looking. Recently two Canadian women, Pat Daunais and Julia Turnbull, were sharing their Jawbone Up stories. One found that her Jawbone was chaffing her while she slept. The other wanted to dress up her Jawbone when she went out for the evening and to coordinate it with her daytime wear.
They were not alone, New York designer Charlotte Ronson was recently quoted in the New York Post commented on how functional her Jawbone UP was but that she’d like to see them come in “different prints.” Dan Cobain of TechMania 411 wrote in his post Why I Won’t Wear Wearables (Yet) that “the tech giants will need more involvement from bona fide fashion designers and celebrity trendsetters.”
Their mutual dissatisfaction motivated Pat and Julia to start experimenting with different different materials develop a brand new product called a Dress.Up. Dress.Ups cover fitness bands with fashionable print fabrics that turn something worn in the gym to something that can be worn to the opera. The product is currently in the middle of a funding campaign on Kickstarter.
People wearing dress ups look better, feel better and sleep better. Find out more about this exclusive new product at www.dressupfitbracelets.com.
Our prototype development to date gives us strong belief that we can come up with a viable cover (or second skin) for all sizes of Jawbone Up, Nike+ FuelBand and FitBit Flex bands.
You tell us the fitness band type and size and leave the rest up to us.
Risks and challenges
Some people have trouble sliding prototypes of the Dress.Up cover over the fitness bracelet. We are providing a free pair of tweezers with every order to help you transform your bracelet into a classy fashion accessory. With the right fabric choice, switching colours is a breeze.
We've scoped out some local seamstresses and larger manufacturers. Our initial run will be manufactured in Calgary, Canada. We really want to get these delivered to you before Christmas but we can't get a commitment from any manufacturer without orders.
We've tested some early prototypes and they do not interfere with fitness band functionality. You probably don't care about accelerometers though, you want a fitness bracelet that doesn't clash with your outfit.
We're still testing fabric types. Some pretty fabrics aren't stretchy enough. Some feel really nice and soft. There's some nasty looking spandex out there. We think we're onto something and are committed to getting these delivered in December.
Pat and Julia know how to get things done, they've raised families while building successful careers. If they promise something they work very hard to deliver it.Learn about accountability on Kickstarter
- (15 days)