Share this project

Done

Share this project

Done
We want to make make bands fashionable. "Dress.Up" your fitness band to match the rest of your outfit.
Accessories for wearables. Customize your fitness tracker with a Design.UX cover.
Accessories for wearables. Customize your fitness tracker with a Design.UX cover.
60 backers pledged CA$ 10,041 to help bring this project to life.

About

Dress.Up Your Fitness Bracelet project video thumbnail
Replay with sound
Play with
sound

Dress.Up Your Fitness Bracelet

CA$ 10,041

60

Dress Up Your Fitness Bracelet

Our idea came together when Julia complained to her husband about how plain looking her fitness bracelet was. "You need one with rhinestones" was his reply. Julia shared this story with Pat who thought it was a brilliant idea. They've been working on this concept ever since. Besides expanding the colour options for fitness bands, some of the fabrics we're evaluating just feel better on the skin.

We at Dress.Ups will provide a variety of "dress up" lines to cover unsightly fitness bands (Basic, Classic and Rock.Star). While Pat and Julia both use Jawbone's Up band, we'll also be providing Dress.Ups for the Nike+ Fuelband and Fitbit Flex.

Funds will be used to finance an initial production run of Dress.Ups that will turn our early prototypes into a useful product. We want to see them on your wrists.  The more funding we have, the more improvements we can make in design and materials before launching production. 

NEWS

A Fashion Fix for Fitness Gadgets

The quantified self movement is being well served by the wave of new wearable computing devices. At best these devices will start conversations and collect data about their owners. At their worst, they are uncomfortable to wear and kinda funny looking. Recently two Canadian women, Pat Daunais and Julia Turnbull, were sharing their Jawbone Up stories. One found that her Jawbone was chaffing her while she slept. The other wanted to dress up her Jawbone when she went out for the evening and to coordinate it with her daytime wear.

They were not alone, New York designer Charlotte Ronson was recently quoted in the New York Post commented on how functional her Jawbone UP was but that she’d like to see them come in “different prints.” Dan Cobain of TechMania 411 wrote in his post Why I Won’t Wear Wearables (Yet) that “the tech giants will need more involvement from bona fide fashion designers and celebrity trendsetters.”

Their mutual dissatisfaction motivated Pat and Julia to start experimenting with different different materials develop a brand new product called a Dress.Up. Dress.Ups cover fitness bands with fashionable print fabrics that turn something worn in the gym to something that can be worn to the opera. The product is currently in the middle of a funding campaign on Kickstarter.

People wearing dress ups look better, feel better and sleep better. Find out more about this exclusive new product at www.dressupfitbracelets.com.

COMFORT/SLEEPING

Our prototype development to date gives us strong belief that we can come up with a viable cover (or second skin) for all sizes of Jawbone Up, Nike+ FuelBand and FitBit Flex bands. 

You tell us the fitness band type and size and leave the rest up to us.

 FABRICS

Risks and challenges

Some people have trouble sliding prototypes of the Dress.Up cover over the fitness bracelet. We are providing a free pair of tweezers with every order to help you transform your bracelet into a classy fashion accessory. With the right fabric choice, switching colours is a breeze.

We've scoped out some local seamstresses and larger manufacturers. Our initial run will be manufactured in Calgary, Canada. We really want to get these delivered to you before Christmas but we can't get a commitment from any manufacturer without orders.

We've tested some early prototypes and they do not interfere with fitness band functionality. You probably don't care about accelerometers though, you want a fitness bracelet that doesn't clash with your outfit.

We're still testing fabric types. Some pretty fabrics aren't stretchy enough. Some feel really nice and soft. There's some nasty looking spandex out there. We think we're onto something and are committed to getting these delivered in December.

Pat and Julia know how to get things done, they've raised families while building successful careers. If they promise something they work very hard to deliver it.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge CA$ 7 or more About $7

    *Basic*
    1 Basic solid colour Fitness Band Dress.Up from our first production run. Choose from Deep Navy, Pitch Black, Pale Pink, Barely Nude or Pure White.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    CA$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge CA$ 9 or more About $9

    *Rock.Star OR Classic*

    Go crazy with colours and patterns.

    1 Rock.Star OR 1 Classic Fitness Band Dress.Up from our first production run. Choose from Metallic Silver Flame, Metallic Gold/Black Disco, Shimmer Black Onyx, Metallic Gold Swirl, Metallic Pewter Swirl, Super Sparkle Cherry Red, Super Sparkle Royal Blue, Super Sparkle Regal Purple, British Punk or Yellow Geometric.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    CA$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge CA$ 15 or more About $14

    *Basic 3 Pack*

    3 different Basic solid colour fitness band Dress.Ups from our first production run. Choose from Deep Navy, Pitch Black, Pale Pink, Barley Nude or Pure White.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    CA$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge CA$ 19 or more About $18

    *Rock.Star OR Classic 3 Pack*

    3 different Rock.Star OR 3 Classic fitness band Dress.Ups from our first production run. Choose from Metallic Silver Flame, Metallic Gold/Black Disco, Shimmer Black Onyx, Metallic Gold Swirl, Metallic Pewter Swirl, Super Sparkle Cherry Red, Super Sparkle Royal Blue, Super Sparkle Regal Purple, British Punk or Yellow Geometric.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    CA$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge CA$ 49 or more About $47

    *One of Each*

    The Terrific Ten Reward. 10 different Dress.Ups from our Basic, Rock.Star and Classic lines. Something for every occasion.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    CA$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge CA$ 100 or more About $96

    *One of Each Plus Swag*

    You get the Terrific Ten special AND a Dress.Up tote bag and T-shirt.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    CA$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge CA$ 150 or more About $144

    *Party with us*

    The Terrific Ten Reward. 10 different Dress.Ups from our Basic, Rock.Star and Classic lines.

    AND

    A ticket to our product launch party. If we pull this off, we'll be wanting to celebrate with our backers.

    Less
    Estimated delivery
    16 backers
    CA$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge CA$ 250 or more About $239

    *Social Media sit down with Jim Letourneau OR a 3 year subscription to his Big Picture Speculator newsletter.* Spend an hour with Jim at one of Calgary's finest pubs discussing social media. Curious about Twitter, Facebook, LinkedIn, Pinterest, Instagram, RebelMouse, Scoop.It etc? Jim was described by a former VP of MTV as having a black belt in social media. He'll share social media options for your personal life or business. War stories from our Kickstarter campaign will be included. Yes there are ways to be on social media AND have extreme privacy. Or you can join the sharepocalypse and tell your friends what kind of beverage you are having with Jim.

    Includes *Party with us* The Terrific Ten AND A ticket to our product launch party.

    Less
    Estimated delivery
    Limited 1 backer
    CA$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge CA$ 1,000 or more About $958

    *Lunch with Pat and Julia*

    Includes the Terrific Ten special AND a Dress.Up tote bag and T-shirt AND a ticket to our product launch party.

    A long lunch at one of the Top 50 Restaurants in Canada with the founders Pat and Julia in Calgary, Alberta, Canada. People have spent lots of dough to talk to these ladies. Let them buy you lunch while you pick their brains.

    You're responsible for your transportation to the restaurant.

    Less
    Estimated delivery
    Limited 2 backers
    CA$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge CA$ 1,250 or more About $1,197

    Exclusive meeting with Khaled Hosseini, author of The Kite Runner, A Thousand Splendid Suns, and And the Mountains Echoed.

    Participate in an intimate two hour reading and discussion with Khaled Hosseini at his foundation offices in San Jose, California on the evening of November 15, 2013. You're responsible for your transportation to the event. Contact Julia Turnbull for more details if you are interested.

    Less
    Estimated delivery
    Limited 0 backers
    CA$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge CA$ 2,500 or more About $2,394

    *Dinner with Pat and Julia*

    Includes the Terrific Ten special AND a Dress.Up tote bag and T-shirt AND a ticket to our product launch party.

    Dinner at one of the Top 50 Restaurants in Canada with the founders Pat and Julia in Calgary, Alberta, Canada. Their calendars are booked well into 2014 but they'll make room for you.

    You're responsible for your transportation to the restaurant.

    Less
    Estimated delivery
    Limited 1 backer
    CA$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (15 days)