Project image
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£10,996
pledged of £195,000pledged of £195,000 goal
145
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, November 27 2015 3:32 PM UTC +00:00
£10,996
pledged of £195,000pledged of £195,000 goal
145
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, November 27 2015 3:32 PM UTC +00:00

About

The Kickstarter campaign did not reach it’s goal

But - It is NOT the end of The Digital Bra

We are re-launching with a more improved product

If you are keen to find out more and secure an amazing deal please click below to sign up which will make sure you are in to secure that deal.

Click here to sign up 

Shortly after we launched this campaign we began work on manufacturing the bras using robotic technology

From the start of this launch we were analysing the data and processed all the feedback we have received on e-mails, talks, social media and bottom line the technology was loved, we received such amazing feedback on the technology. But there was concern around the bras being hand made and the length of time it would take for you to receive your bra.

As you can imagine when there is a hand made element there is room for error and whilst we all love hand made clothes, when it comes to bras - we absolutely want the perfect fit - and the team at The Digital Bra want to guarantee you get that.

So with that in mind we have connected with some incredible software developers and experts in robotic technology and are working on getting the bras made robotically.

This will add three incredible benefits to our product and further enhance our revolutionary technology.

  • The bras will be 100% accurate with no errors as the whole process is automated. 
  • We are able to reduce the price significantly 
  •  We can localise the production of the bras so there will be lower transport costs and no import duties.

We anticipate this additional technology to be ready to go within the next few months.

So sign up to our list and we will keep you informed.

Most women hate their bras...

  • You might be one of the more than 85% of women globally that own bras that don't fit, are deeply uncomfortable and actually hurt to wear them.
  • Research shows that bras that don't fit cause health problems (please see a list of the extensive research at the bottom of this page).
  • Studies have found that when you wear a badly fit bra it impacts your self esteem, body image and self confidence. 

Finally, the world’s first solution for a bra that is The Perfect Fit

  • You'll never suffer from wearing a bra that doesn't fit, EVER AGAIN.  
  • No more bra band cutting into your back.
  • No more shoulder straps digging into your shoulders. 
  • Your breasts will never be squeezed into bra cups that don't fit you.
  • You'll never wear a bra that feels bad and looks awful. 

 You DESERVE The Perfect Fit

If This Project Resonates with You, Will You Join Me by Sharing This Project and to Start A Global Change About How We Treat Our Breasts and Let's Start Loving Them and Loving Our Bodies - The Lingerie Industry Needs to Make Bras that Fit All Women Perfectly and the Way it is Done Right Now does not Work - Not until The Digital bra- We Take 120+ Measurements as Opposed to the 3 Traditional Bras are Based On. So We can Make Bras that are The Perfect Fit for All Shape and Size Women.
Thank You, Love Judy 
 
 
 
 

As Seen on - 

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The days of wearing an uncomfortable bra are over. Using our revolutionary technology, we’re introducing a TECHNOLOGICAL INNOVATION to bra design…

To Make the Perfect Fitting Bra - we've re-invented every aspect of bra design, from measurement, to design, to pattern alterations and fabric - which includes every single element that goes into a technological advance of this caliber.  The Digital Bra is here.

                                      Patent Pending

According to research, more than 85% of women can’t find a bra that fits. And it makes sense because bra manufacturers have taken a ‘few sizes fit all’ approach, based on just three bust measurements. THE DIGITAL BRA- The first bra that's created for your unique shape and size, while taking more than 120 customized measurements for The Perfect Fit, every single time.

The Bra with the Perfect Fit
The Bra with the Perfect Fit

THE DIGITAL BRA- The first bra that you'll LOVE to wear.

 
 
Using the standard camera on your Smartphone as a 3d Scanner  - NOTE : NO IMAGE IS CAPTURED ON YOUR SMARTPHONE WHATSOEVER
Using the standard camera on your Smartphone as a 3d Scanner - NOTE : NO IMAGE IS CAPTURED ON YOUR SMARTPHONE WHATSOEVER
How Your Body and Measurements look when uploaded to our servers from the App on your Smartphone when you 3d scan your body
How Your Body and Measurements look when uploaded to our servers from the App on your Smartphone when you 3d scan your body

Hi Judy here, I am project Founder of The Digital Bra and in the video below I explain a little more about the scanning. 

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The Pattern of your bra being parametrically adjusted in the background
The Pattern of your bra being parametrically adjusted in the background

We bring you: The Perfect Fit

The Digital Bra is unique. Using the latest web and mobile technology, you can measure your breast size and shape with 100% accuracy – allowing us to produce a completely customized bra (over here in London we call it 'bespoke') that fits you perfectly. 

THE DIGITAL BRA - Bras Re-engineered for The Perfect Fit.

The Digital Bra is revolutionizing the lingerie industry with 3D digital technology. The easy-to-use website and App, allows you  to choose your design, colors, lace and silk details, COMPLETELY customizing your new Digital Bra. 

Judy (Project Founder) working with Viktorija (designer)
Judy (Project Founder) working with Viktorija (designer)

THE DIGITAL BRA - A fit that’s 100% accurate. The technology for the truly perfect fit.

The Digital Bra uses MOBILE TECHNOLOGY making it easy for you to measure yourself anywhere, using your smartphone, tablet or laptop. 

All you do is scan your breasts, which takes into account the weight and shape of your breasts so your bra is 100% comfortable.

All your information is scrambled for privacy, and safely stored on our water tight secure servers. 

Once your measurements are uploaded, you instantly see the range of designs most suitable for your shape and size. Simply select your design and a 3D image is created for you to approve before adding to your cart.

Fresh fabric choices : 

The Digital Bra fabrics are innovative. Not only are they soft for comfort, they also contain anti-bacterial and anti-microbial properties to help you feel fresher and more comfortable all day long. And as you’d expect, The Digital Bra is available in pastel colors, combined with French silk and lace to make you feel more beautiful and sexy.

We've created a range of NON DIGITAL panties to compliment The Digital Bras so you can have sets to choose from.

We understand that many women love bra and pantie sets - so we created sets for you to select from.

IMPORTANT NOTE REGARDING THE NON DIGITAL PANTIES -

These panties are NON DIGITAL - they are manufactured in the standard way - THERE IS NO SCANNING REQUIRED FOR PANTIES.

When you select a REWARD that include panties - simply tell us your size. You will not be scanned for the panty measurements. 

SOME OF THE SETS AVAILABLE 

 THE DIGITAL BRA - A fit that’s 100% accurate. For The Perfect Fit

 The Color Palette for Spring / Summer 2016 - 

Look after your health

A good fit is good for your health. The Digital Bra is not only comfortable, but also gives your breasts, whatever their size and shape the support they need (rather than your breasts supporting the shape of the bra) Equally importantly, our designs – created with the expertise  of a chiropractor – have no underwiring – no padding and no plastic. So your movement’s not restricted, and the lymphatic glands in your breasts can drain freely, as nature intended.

THE DIGITAL BRA - The bra re-engineered: better fit, better fabric, better for you.

Team Members

Our NON PROFIT Partner 

We're committed to making a difference and we're donating a part of the proceeds for every bra sold to The Project: Forgive Foundation.

Project: Forgive started as a little video by Six-Time EMMY ® winner Shawne Duperon to initiate a conversation on forgiveness. No politics, no religion, just an authentic inquiry of what forgiveness means to people across the globe. 

The video’s compelling story of forgiveness struck a chord and went viral, having been seen by tens of thousands. Funds have been raised to produce and release a documentary, slated to air in April 2016 on PBS. 

Today, Project: Forgive is officially endorsed by Archbishop Desmond Tutu and reaches up to 30 million people per month in social media. 

This unprecedented response was the catalyst for the Project: Forgive Foundation a 501c3 non-partisan, non-religious leader foundation committed to educating business leaders and future student leaders in mastering skills such as collaboration, integrity, diversity, compassion and forgiveness in the workplace.

Judy van Niekerk's journey to forgiveness of her experiences is featured in this documentary.

Judy's Story and why The Digital Bra

Judy van Niekerk's life story has captured global media. After  she courageously shared her story of sexual abuse from her father, the reporting of sexual assault in Ireland increased 75%.   

This best selling author, entrepreneur and philanthropist made history in South Africa by persuading the government to allow her to plant wine vineyards on Tribal land, creating hundreds of jobs and empowerment opportunities. She's now empowering women through her latest project The Digital Bra, a revolutionary hi-tech solution to a serious problem for women the world over - making customized bras for women irrespective of their shape and size. Women deserve the perfect fit.   Committed to making a difference through her childhood challenges, Judy found her passion in empowering people to love and honor themselves regardless of what happened in their lives. The Digital Bra is not just a high-tech innovation. It allows women to finally embrace and love their bodies.  

Research Associated with wearing poorly fitting bras

1) Ill fitting bras may cause breast hypertrophy (Greenbaum A R, Heslop T, Morris J and Dunn K W, ‘An investigation into the suitability of bra fit in women referred for reduction mammoplasty’ British Journal of Plastic Surgery, 2003, 56(3) 230-236 

2) Common symptoms of breast hypertrophy and mastalgia or mastodynia - breast pain and tenderness, headache, neck pains, shoulder pain, lower and /or upper back pain, intertrigo which is inflammation of the skin under the breast caused by moisture, bacteria or fungi, bra strap grooving, numbness and tingling in fingers. (BeLieu R M, ‘Mastodynia’ Obstetrics and Gynecology Clinics of North America, 1994 21(3) 461-477 and Chadbourne EB,Zhang S, Gordon M J, Ro EY, Ross S D, Schnur P L and Schneider-Redden P R. ‘Clinical outcomes in reduction mammaplasty: a systematic review and meta-analysis of published studies’ Mayo Clin Proc, 2001 76(5) 503-510 and Letterman G and Schurter M, ‘The effects of mammary hypertrophy on the skeletal system’, Annals of Plastic Surgery. 1980 5(6) 425-431

3) Psychological effects include difficulty in exercising and finding suitably fitting clothing, extreme embarrassment - poor self image (Glatt B, Sarwer D, O’Hara D, Hamori C, Bucky L and LaRossa D, ‘A Retrospective Study of Changes in Physical Symptoms and Body Image after Reduction Mammoplasty’, Plastic and Reconstructive Surgery, 1999 1-3(1) 76-82) - Lowering self confidence due to increasing bust size - and the markets inability or refusal to adjust bras accordingly. Forcing a whole new size set of women globally to force delicate breasts into an antiquated sizing system that has not changed size bras began - and are not in any way systematised though the industry.

4) Correctly fitted bras may improve anatomical, physiological and psychological parameters (Innovation and technology of women’s intimate apparel. 2006, 6.4.2 , 137) A group of surgeons and specialists in the UK suspected that women seeking reduction mammoplasty often wear ill fitting bras which may exacerbate some of their symptoms. Women with breast hypertrophy wear a bra cup size of D or larger - please see image below (FIGURE 1) for an extract on the results of this research.

5) Shoulder pain (Ryan E L, ‘Pectoral girdle myalgia in women: a 5-year study in clinical setting’, The Clinical Journal of Pain 2000, 16(4) 298-303) 

6) Defecation (Lee Y A, Kikufuji N, Tokura H, ‘Field studies on inhibitory influence of skin pressure exerted by a body compensatory brassiere on the amount of feces’, Japanese Journal of Physiology, 2000 19(4) 191-194) 

7) Increase in body temperature (Ogawa T, Asayama M, Ito M and Yoshida K, ‘Significance of skin pressure in body heat balance’, Japan Journal of Physiology, 1979 29(6) 805-816) and (Lee Y A, Hyun K J and Tokura H, ‘The effects of skin pressure by clothing on circadian rhythms of core temperature and salivary melatonin’ Chronobiology International, 2000 17(6) 783—793) and (Lee Y A, Hyun K J and Tokura H, ‘Circadian Rhythms of Core Body Temperature and Urinary Noradrenaline Secretion under the influence of Skin Pressure due to Foundation Garments Worn during wakefulness’, Biological Rhythm Research, 2001 32(3) 389-400 

8) Risk of breast cancer* - elevated breast temperature associated with wearing heavier bra material has been linked to the occurrence of breast cancer (Isard H J, ‘Cancer in the “cold” breast thermogram’, American Journal of Roentgenology, 1976 127(5) 1931-1935) 

Risks and challenges

Our team is made up of seasoned entrepreneurs, innovators and fashion designers as well as manufacturers. You can rest in the knowledge that we're an exquisite team with technological expertise. The Digital Bra will exceed your expectations.

Our goal of £195 000 is a large one. We're confident in our technology, it's already developed.

We are perfectionists! We've done our homework, so the risks are minimal. However, as with most innovative technology, we'll need to consistently gather more data to refine our technological advances.

Next, we'll be developing robotic technology and 3D printing to manufacture the The Digital Bra, incorporating the latest wearable technology in our lingerie designs.

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Support

  1. Select this reward

    Pledge £5 or more About US$ 6

    Keep Up The Good Work
    We will post a Thank you on our wall of GameChangers on The Digital Bra website

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    Amazing Super Incredibly Early Bird Offer
    1 Bra of your choice - color and design can be selected in December 2015

    Future Retail Price £155+taxes+Shipping

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    1 Bra of your choice - color and design can be selected in December 2015

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    Pledge £64 or more About US$ 80

    SUPER SPECIAL TO MARK OCTOBER
    BREAST AWARENESS MONTH
    1 Bra AND 1 Panties of your choice
    - color and design can be selected in December 2015

    SUPER DEAL - 59% SAVING on full retail price

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    Super Early Bird Offer - MOM AND DAUGHTER DEAL
    2 Bras of your choice - One for Mom and One for Daughter
    - color and design can be selected in December 2015

    Future Retail Price £310+taxes+Shipping

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    Super Early Bird Offer - YOU AND YOUR PARTNER DEAL
    2 Bras of your choice - One EACH
    - color and design can be selected in December 2015

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    1 Bra of your choice PLUS 3 pairs of panties - color and design can be selected in December 2015

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    Gift from the Man in HER Life
    1 Bra of your choice PLUS 3 pairs of panties - color and design can be selected in December 2015 - A GIFT CARD WILL BE SENT IN DECEMBER 2015

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    4 Bras of your choice PLUS 6 pairs of panties - color and design can be selected in December 2015

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    4 Bras of your choice - For Mom and Daughter - shared as you would love to - the choice is YOURS!
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    6 Bras of your choice PLUS 8 pairs of panties - color and design can be selected in December 2015

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    Bras and Pants for 3 Years Deal 1
    2 New Bras of your choice PLUS 4 pairs of panties every 6 months for 3 years - color and design can be selected from December 2015

    Future Retail Price £2220+taxes+Shipping

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    Pledge £1,990 or more About US$ 2,500

    Bras and Pants for 3 Years Deal 2
    3 New Bras of your choice PLUS 6 pairs of panties every 6 months for 3 years - color and design can be selected from December 2015

    Future Retail Price £3330+taxes+Shipping

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    Pledge £4,500 or more About US$ 5,653

    Join us with 2 VIP Passes for A TOP rated leading Chat Show
    Date: TBD
    Location: Los Angeles
    (These are highly sought after tickets)

    Includes accommodation for two nights, airport transfers and VIP experience at the show.

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    Join us for A Superstar Awards Night - Party
    Location: Los Angeles

    Event starts with red carpet and a reception at 4pm (great mingle and photo opportunity)
    Event is black tie
    Live feed from the Awards show
    Feel free to mingle and say hi to anyone you wish
    Celebrity auction
    The Awards finish and the event turns into a big party with a guest singer and DJ. Past singers have been Scissor Sisters, Adele, Prince
    Event runs from 4pm to early hours of Monday

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    Join us at New York Fashion Week
    Location: NYC
    Attend 2 top tier fashion shows at New York Fashion Week for 2. Guests will have the choice between 3 designers per show they attend.

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Funding period

- (60 days)