About this project
Introducing the Heritage Collection, the first collection of ERROYL watches. The Heritage Collection features three refined, elegant and enduring automatic watches.
ERROYL is a new international watch company, based in Australia, designing refined, elegant and enduring watches. We are exclusively focused on producing luxury mechanical watches, without the luxury price tag.
The last twelve months has seen ERROYL evolve from a concept to an Australian registered company with long-term goals and aspirations. Our team of five are all passionate about watches, design, business and innovation and have a shared vision for ERROYL
Our vision for ERROYL is represented in our first collection, the Heritage Collection, which is the result of twelve months development. During this period we have refined our designs and branding, submitted our trademark application, ordered and subsequently re-ordered samples and finalised our packaging and web presence.
This is the first release of ERROYL watches and we intend this to be just the start for our company. We are confident in the quality, design and price of our collection and look forward to introducing you to your first ERROYL watch.
We anticipate shipping our ERROYL watches in February 2015.
As featured in:
Watchitallabout.com wrote, '...you get front and back sapphire crystal, hi-beat Miyota 9015 movement, 2 year warrantee, and a beauty of a watch (it’s 40mm wide too, a perfect size) with a nice concentric circular pattern and applied hour markers'.
Wristreview.com wrote, 'The price is right for a daring display of prestige and from the looks of their watches, they really have a good future on this endeavor. The dials are quite candy on the eyes'.
Watchpaper.com wrote, 'If I would have to chose among these three, I would be in serious trouble'.
Masterhorologer.com wrote, '...a new watch company named ERROYL from Australia, which is also home to many successful start-up watch brands, storms in to the world of fine watchmaking'.
About ERROYL watches?
The name ERROYL evolved from title of Earl, from the Anglo-Saxon period of British and European history. The title of Earl literally refers to a member of the nobility. It is this origin that inspires our team at ERROYL to design mechanical watches that imbue elegance, respect and longevity.
Why buy an automatic watch?
Our team at ERROYL believe watches are as relevant now as they have ever been. An automatic watch is a luxury item and is a defining characteristic of who you are.
What better way to show your individuality and style than by sporting a precision mechanical watch that evokes elegance and engenders respect among your peers.
What's inside an ERROYL watch?
A mechanical movement is a work of art and demonstrates the refinement and workmanship of a watch designer. It is the intricacy and precision of the mechanical movement that inspires our team at ERROYL.
A precision mechanical watch will run indefinitely, with the appropriate care and attention. Unlike a quartz watch you won't need to worry about changing batteries every few years.
For the Heritage collection we have chosen the Miyota Calibre 9015 automatic and manual winding movement. The Miyota Cal. 9015 is a Japanese movement and is known for its exceptional quality and reliability.
It compares favourably to the Swiss ETA 2824-2 movement which has been the benchmark movement for decades and is seen in some of the world's best known watch brands. The Cal. 9015 is a three hand movement with date and features 24 jewels, 28,800 vibrations per hour and has a movement power reserve of approximately 42 hours. The movement is a popular and reliable choice among established, micro and emerging watch companies.
Through the use of a Miyota Cal. 9015 automatic movement, we aspire to introduce more people to affordable luxury mechanical watches with our Heritage Collection.
Design, manufacture and quality assurance
The detailed design of our ERROYL watches commenced in early 2014. Our aim was to create a design that was unique, timeless and elegant. From this concept our motto of elegant and enduring timepieces evolved.
During the design and development phase we spoke and undertook due diligence on many international watch manufacturers to identify a company who could manufacture our watches to our exacting standards. We sourced a range of samples from several different manufacturers before settling on our current manufacturer, whom we have built a strong relationship over more than six months.
Our supplier has over 15 years experience in the watch manufacturing industry and has extensive experience collaborating with international watch companies. Before proceeding with our campaign we have undertaken extensive testing of our samples over several months and have absolute confidence in the quality standards of our watches.
Subject to our campaign being successfully funded, our manufacturer will undertake extensive quality assurance at their factory prior to shipment. Upon delivery our team will undertake our own extensive testing and quality assurance of each watch to ensure they meet our exacting standards before we ship to our customers.
We are sufficiently confident in our watches and QA process that we are offering a two year manufacturer’s warranty on each ERROYL watch.
The Heritage Collection specifications
Price and shipping
As an introductory price for Kickstarter we are selling our watches at the discounted pre-order price of AUD $289 (US $235 approx) each for the E30 Heritage White and E30 Heritage Black and AUD $299 (US $244 approx) for the rose gold plated E30 Heritage Rose. Free shipping is included on all domestic orders in Australia and only AUD $20 (US $16 approx) for all international orders.
Subject to successful funding on Kickstarter, our Heritage Collection will be available exclusively through our website (www.erroyl.com) for AUD $389 each (US $317 approx) for the E30 Heritage White or E30 Heritage Black and AUD $399 (US $325 approx) for the E30 Heritage Rose. The price will be inclusive of domestic and international shipping.
We believe the price of the ERROYL Heritage Collection represents a compelling price point for a refined mechanical watch, putting this within reach of those who may have only previously considered purchasing a quartz watch.
We are not only committed to providing you with luxury watches but also providing you with luxury packaging, befitting the same dedication and focus we have shown in the design and manufacturer of our ERROYL watches.
At ERROYL we believe the packaging should complement the watch and to match our Heritage Collection we have designed packaging that is of an equally high standard. Every ERROYL watch is delivered in a luxury leather box and includes a certificate of authenticity, warranty card, booklet, microfibre cloth and is packaged in an ERROYL branded heavy duty external cardboard box.
We need to achieve our campaign goal of AUD $15,000 to make our ERROYL timepieces a reality. Should we be successfully funded through Kickstarter, the funds will contribute to the existing investment we are committed to making as owners in ERROYL to produce our Heritage Collection.
The amount we are seeking through Kickstarter represents a small component of the overall investment of bringing our watches to market. The funds will be used to produce the minimum order quantity agreed with our manufacturer to produce the order.
We have identified a range of early bird offers and pledges that offer a compelling opportunity to join the ERROYL family.
- Free for all domestic orders in Australia
- AUD $20.00 for one timepiece to an international destination outside Australia
- AUD $30.00 for two or more timepieces to an international destination outside Australia
AUD $25,000 - Free deployment clasp strap
Subject to our campaign reaching AUD $25,000 every backer will receive a deployment clasp strap for each watch they purchase in their choice of brown or black.
Note: The image above is similar to what you will receive but not identical.
The brown strap will include a rose gold plated deployment clasp to match the strap (the image above displays a stainless steel clasp) .
The strap will also have 'ERROYL' stamped on the back to provide that final touch of refinement.
Shipping of the deployment clasp strap is expected in April 2015. Please note the watch will ship in early February 2015 unless you wish to have your order sent in April with the watch and deployment clasp together.
If you have pledged for the early bird offer or purchased the two or three watch bundles you will still receive your extra strap/s (brown or black) with your watch in February 2015.
We will ask you to confirm details in our survey at the conclusion of our campaign on 7 January.
Production, quality assurance and delivery
Subject to our campaign successfully being funded, we anticipate shipment of our ERROYL watches to begin in February 2015.
Before shipment, each ERROYL watch will undergo extensive quality assurance and testing by our manufacturer and at our ERROYL premise prior to shipping..
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Risks and challenges
No project is without risk and ERROYL is certainly no exception. As with any project, production delays, a higher number of orders than originally expected or availability of parts can impact the timing of our proposed delivery.
That said, we are extremely confident with the manufacturer we have partnered with and we have worked closely together for more than six months.
Our manufacturer has extensive industry experience and has worked with small and large watch companies. To date our manufacturing partner has consistently met or exceeded our timelines and we have no reason to believe this will not continue.
We are confident that should any delays be experienced we will be able to address these quickly and with a minimum of inconvenience. Should we experience any delays or setbacks we will clearly communicate this to all our backers with honesty and integrity.Learn about accountability on Kickstarter
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